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11 MONSTROUS Small Business Marketing Mistakes and How To Avoid Them
Increase your profit potential by identifying – and avoiding – these 11 marketing mistakes.
MONSTROUS Marketing Mistake Number 1: Sinking a Fortune Into an Unproven Product
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People are known to shop on impulse- buying an item just because it is on sale, or purchasing something because it looks great in the store. When shopping for promotional items, you really can't succumb to impulses. Instead, you must carefully...
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Unlocking the marketing power of the web!
Unlocking the marketing power of the web! By Frank Williams If you are not utilizing the power of the web as an integral part of your marketing program and business strategy, you are simply asleep! And your competition loves you for it. In...
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Email Marketing Systems to Help Boost Exposure and Profits...System #7 - The Silent Partners
The whole point of these eMail Systems is to set things up in such a way that they pretty much run themselves. This is a HUGE advantage because it will free you up to work on other things within your eBusiness AND it has your eMail Marketing churning away, all at the same time! Now, I ask you...how cool is that??
There are two little tactics that are quite effective when it comes to eMail Marketing that not too many people use. I refer to them as my "silent partners." I use them on a consistent basis and I highly encourage you to as well ;o)
Ok, let's roll them out!
Download Pages...
I know, you must be thinking, download pages?? You betcha and why not? Every download you have, be it a paid and yes even a no cost download, must always have their own download page. I have seen so many people miss out on a marketing opportunity by not using a download page at all. All they have is a text link that will take them to the .exe or .pdf and call it a day.
RULE OF THUMB...a no cost download must always be treated as if it were a cost one!!
A download page gives you yet another "kick at the cat" as they say (note...there were no cats harmed or injured in anyway during the writing of this article and don't email me, I love cats!!). It is another opportunity to add to or build a list so use it to YOUR full marketing advantage!!
On your download page you have another chance to get the purchaser to take you up on your no cost newsletter offer. Or perhaps you have an eCourse that will tie in with the theme of the product they just bought. Any chance you have to get them on a LIST via one of your other email marketing systems that you have set up so that you can follow up with them ... well don't just stand there...TAKE IT!!
"Read Me First" Text Files...
Ahhh, hardly anyone uses these. Ken Evoy does on a regular basis, as does Jimmy Brown and a few other top marketers, but, us regular "joe's" ... NOT!!
Every download should be a zip file and within that zip file should always be a little "Read Me First" note from YOU. (You can create these in notepad).
Within your "ReadMeFirst" note is a thank you for the purchase AND then you will tie in one of your other eMail Marketing Systems. It could be a eCourse, your newsletter, your eMarketing Kit...the options are
up to you.
Let me give you a quickie example you can take and change to make your own..
-----Start-----
Hi There!
Thank you for ordering a copy of "AutoPilot Income Streams"
To launch the eBook for reading, just click on the enclosed .exe file. The eBook will launch and you'll be all set to read and put into practice the tips and concepts that are found within!
Also, I wanted to remind you of the free 5-Day eCourse, "Imagine What You Could Accomplish With A Marketing Coach In Your Back Pocket...?" If you haven't already received your free 5 daily lessons, you can do so by sending any email to coach@a1ebiz.com
If you have any questions at all, please send me an email and let me know.
Regards,
Denise Ryder Marketing Coach -----End-----
Short, sweet and to the point. The best thing about this tactic is that you have them in a totally opened frame of mind. They are ready to start reading their purchase, they have the "read me" file that says "THANK YOU" and you have given them a good, solid information piece that provides a fantastic value added touch. Not to mention the fact that it gives you yet another warm body to follow up and market to.
There you have it. Two quickie tactics that take minutes to set up, which have the potential to add to your lists in a big way. Given the time and effort they take (hardly any) it would be a shame after reading this that you don't put it to work for you. Don't ya think???
Hey if you missed out on the other 6 eMail Marketing Systems we have covered, then dig through the ProfitSpace Articles (http://www.profitspace.com/articles.html) ... that's where you will find them all.
If you want to gain some further insight into a few more tactics like our two "silent partners" above then read "How To Become Wildly Successful Online." This eBook will give you some great ideas. Read about it here: http://www.profitspace.com/wso
About the Author
Denise Ryder is a Marketing Coach writing from her home office in Northern Ontario (Canada). Hey...are you a do-it yourself marketer? Are you struggling a little? Need just a little help??? Can you imagine how far your business could grow with a Marketing Coach in your pocket??? Take a no cost Test Drive TODAY!! http://www.profitspace.com/coach
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
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Marketing - Wikipedia, the free encyclopedia |
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
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Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
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Marketing.org - Home of the Business Marketing Association |
Serves the professional, educational and career development needs of business-to-business marketers. |
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Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
www.brandrepublic.com |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
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Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
www.clicksor.com |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
www.marketingjobs.com |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
www.cim.co.uk |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
www.technorati.com |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
www.marketingprofs.com |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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