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Combine Email Marketing with Your Affiliate
Affiliate Programs are huge today and rightly so. They provide people with the opportunity to make a residual income with very little cash output, and of course everything is already done for you. All you have to do is promote. Now, this article...
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Evergreen Publicity for Marketing-Minded Financial Planners

They'd hate to admit it, but the media is pretty predictable.

There are some stories that will run in newspapers until the saints go marching in. Some of the obvious ones: diet tips, anything having to do with kids or animals, political scandals, celebrity divorces...you could probably find a story about each one of these topics in every single edition of every daily newspaper in the country.

Long ago, newspaper editors realized that these topics attract readers. And, if you got your story published, the same determination was made about your topic. Once a topic is anointed as "news-worthy" by the media, you can keep coming back to it again and again, as long as you have a reasonably new angle.

Think of every PR success as the seed for the next placement.


Re-read your article when it appears, and ask yourself, “What could I have elaborated on?” or “What’s going to be happening next in that field?”

For example, say your published story was about municipal bonds. Stay on the lookout for any municipal bond news that arises. Bond failures, new bond issues, appealing rates—all of these could be topics to bring back to a reporter. You may also consider a story about other tax-free return investment vehicles.

About the Author

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
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Dedicated to serving the educational and professional needs of marketing executives.
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Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
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Marketing Magazine - Marketing News - Brand Republic.
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Offers a Canadian source of news and articles on marketing, advertising and media.
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
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Employment site for marketing and sales professionals.
www.marketingjobs.com
 
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www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
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ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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