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  Sunday, April 06, 2025

Informative Articles

8 Common Marketing Mistakes
Advertising can be one of the fastest ways to market and grow your business or it can be one of the quickest ways to go out of business. With the right ad you can attract clients to your business and increase your profits. With the wrong ad you...
Autoresponder course : The Automated Marketing Tool
Autoresponders, also known as mailbots, automatic email and email on demand were derived from the very popular fax on demand and designed to automatically respond to any email message it receives with an automatic response. Autoresponder programs...
Baby Boomers -- Marketing to the "Me" Generation
Unless you�ve been in a dimly lit cavern for the past several decades, you know that "Baby Boomers" is the collective name given to the 76 million people born in the United States between the end of World War II and 1964. Often described as the...
One-Two-Three Punch Marketing
Printed material is just as important today as it was before the Internet. With sp*a*m getting out of hand, it�s a wise choice to rev up, update or create printed material, ads, catalogs, direct mail, press releases, letters, templates and the like....
The 3 Easiest Ways For Newbies To Start In Affiliate Marketing
With the aid of the Internet, you can almost have everything right at your fingertips. With just a few clicks you get access to thousands and even millions of pieces of information and data on virtually any field of interest. As years pass by,...
 
Financial Planners Publicity and Marketing: Live By The Calendar

The media live by the calendar. Your story pitch might miss the mark with them the first time out, solely because it�s out of whack with the seasonal cycle (obvious examples: just try pitching another tax story on April 16, or offering the media your 10 tips on backyard barbecue safety the morning after Labor Day).

But come back when the time�s right, and you just might be golden: Personal finance and the holiday season� Record keeping techniques for tax time... Saving for college at back-to-school time.

In fact, for just about any topic, with a little thought and creativity, you can work your way through the calendar and fill out a whole year�s worth of media stories based on seasonal tie-ins. You probably won�t land every story, but you will increase your results dramatically simply because you are stepping up to the plate � and getting to contact reporters � more often.

Following the seasons is one of the best � and easiest � ways to slice your topic.

Here�s one example. Let�s say our topic � we consult, write, and speak about it for a living � is time management. A yearlong spin through the calendar might start with this:

January: Keeping that New Year�s Resolution to get yourself organized.

March: Don�t let income tax season throw a


wrench into your busy life.

June: School�s out! How to remain productive at work when the kids are at home and leisure activities beckon.

September: Fall�s here, time to get serious again! How to make the most out of your time.

December: Holiday season � how to get it all done.

And before you know it, another year has arrived, and now your media plan is to �. start all over again! For two reasons: not every media outlet you�re targeting did the story last year, and (this is the part I love!) many of the reporters who turned you down last year have since left their jobs and moved on. That frees you to call their replacements, who will be hearing your story for the first time.

Creativity exercise:

Try this right now. List the months of the year on a blank sheet of paper. Fill in one of your topics where it is appropriate for a particular month. See if you can find 6, 8, or even 12 reasons a year why the media should do your story.

About the Author

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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