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Internet Affiliate Marketing 101 - It's All About Relationships
So you've found the perfect affiliate program, you've signed up and they gave you a website....now what? "They" say that "all you have to do" is drive traffic to your site...but you don'thave a clue where to begin... Never fear, Affiliate 101 is...
Marketing On The Cheap: Speak Out!
No matter what business you are in, you probably have something to sell. Furthermore, if you have something to sell, you have something to say. So say it to as many people as possible, and don't wait for them to come to you. You need to go to them....
Permission Marketing With Tip Sheets
Permission Marketing with Tip Sheets Use tip sheets to encourage clients and prospects to sign up for your e-mail Newsletter. Permission Marketing, a marketing concept popularized by Seth Godin, is based on obtaining your client’s, prospect’s, and...
RSS: THE NEW KING OF PERMISSION MARKETING
Gold is in your mailing list.
How many times have you heard this statement before? Undoubtedly, these words have been used so many times that they have become one of the verified clichés in Internet marketing.
Well, it has become a cliché...
Trial and Error + Persistence = Successful Marketing
A few honest and successful Internet business owners will attest to the fact that they have made countless marketing mistakes. Many of them will admit that they didn't get it exactly right on the first try. However, practically all will tell you...
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Go Ahead, Marketing-Minded Financial Planners, Call a Reporter
Yes, you can call a reporter.
I've said it before, in dozens of articles and presentations to financial planners looking for free publicity. Hopefully now you’re getting comfortable with the idea. Go on. Pick up the phone. Reporters and newspeople are human beings like the rest of us.
They can, and do, take phone calls.
Just be ready with a couple of useful story ideas – about your topic and expertise, not about you – and chances are they’ll listen.
A great phone opening to use with busy reporters is to always ask first: “Is this a good time to talk?”
Amazingly, many people think reporters don’t want to hear from them. Wrong! Offer information they need, and they’ll welcome your call. (But not at deadline time, which is
usually in the afternoon. Call or email by about 1 p.m.)
A cousin to this myth: many also believe it’s the anchor guy or gal they see on the tube each night that decides what stories appear on the evening news. Wrong again!
That person may be the most visible and highly-paid face at the station, but he or she usually has little or nothing to do with the process of deciding what stories get covered and who gets on the air.
About the Author
Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.
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