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7 Simple Marketing Tips
7 Simple Marketing Tips Copyright 2005 Bob Leduc http://BobLeduc.com Here are 7 simple marketing tips to help you boost your sales and profits quickly. All are easy to use and work for any business. Tip 1: You can constantly improve the...
A Cost Effective Way to Advertise Online. . . A Permission E-Mail Marketing
We all hate e-mail spam, right? I even have the coolest software program that will help you combat spam and actually bounces the spam e-mail straight back to the user. ( http://www.mailwasher.net )
However, one thing that we often fail to...
Four Marketing Myths That Steal Sales
How many times has bad advice gotten you into trouble? Yeah, everybody's saying and doing it, so you jump on the band wagon... and guess what... you get the same results as they get. Maybe it's a comfort to know that you're not the only one who...
Marketing-Minded Financial Planners Find Free Publicity on Google and Yahoo
When a big story breaks, hundreds of media people begin searching for subject-matter experts to interview. They are also suddenly very receptive to stories that tie into the big story. But...the window closes as quickly as it opens, for two...
Ten Tried And Tested Viral Marketing Campaigns
Believe it or not, viral marketing did not originate from the web. Named after microscopic organisms that reproduce at a very fast rate, viral marketing traces its beginnings from offline marketing. More popularly called as word-of-mouth...
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Go Ahead, Marketing-Minded Financial Planners, Call a Reporter
Yes, you can call a reporter.
I've said it before, in dozens of articles and presentations to financial planners looking for free publicity. Hopefully now you’re getting comfortable with the idea. Go on. Pick up the phone. Reporters and newspeople are human beings like the rest of us.
They can, and do, take phone calls.
Just be ready with a couple of useful story ideas – about your topic and expertise, not about you – and chances are they’ll listen.
A great phone opening to use with busy reporters is to always ask first: “Is this a good time to talk?”
Amazingly, many people think reporters don’t want to hear from them. Wrong! Offer information they need, and they’ll welcome your call. (But not at deadline time, which is
usually in the afternoon. Call or email by about 1 p.m.)
A cousin to this myth: many also believe it’s the anchor guy or gal they see on the tube each night that decides what stories appear on the evening news. Wrong again!
That person may be the most visible and highly-paid face at the station, but he or she usually has little or nothing to do with the process of deciding what stories get covered and who gets on the air.
About the Author
Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
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