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4 Marketing Myths Threaten Your Sales
These 4 marketing myths can cause you to lose sales if you base your marketing decisions on them. But the related marketing tips I included with each myth will boost your sales if you act on them instead. Myth 1: People Always Buy Where...
8 Myths about Online Marketing
8 Myths About Online Marketing 1.Hit = Sales You got hits; is Not the same as you got sales! Generating traffic or hits to your websites is the priority for any online business. Conversion of hits into sales would be on top of that. 2.Great...
Postcard Marketing Relieves Anthrax Scare
The latest Anthrax scare might have you thinking twice about using postal mail to promote your business. A Washington Post-ABC News survey showed that "65% of the American public was at least 'concerned' that letters containing anthrax bacteria had...
Review: Email Marketing Benchmark Guide 2006
by Karon Thackston © 2005 http://www.marketingwords.com/emailmktg2006.html I have to admit, I'm a data freak. I love to see surveys and studies that show user behavior. That's just what this new report from Marketing Sherpa delivers with...
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Guerrilla Marketing Comes of Age

When Jay Conrad Levinson first being writing and speaking about Guerrilla
Marketing, he was part of a team developing the most successful ad campaign
ever. The Marlboro Man. Whether you smoke or not, unless you've lived under
a rock you are familiar with The Marlboro Man.

Guerrilla Marketing is in effect the use of wide and varied unconventional
marketing tactics to achieve the most conventional of business goals, which
is profits. Back in the day when Levinson coined the philosophy, the
internet age hadn't arrived. And still, he developed hundreds of guerrilla
marketing tactics that millions of successful businesses used to grow and
prosper.

Now that the internet age is moving beyond its infancy, and the majority of
homes have at least one PC with access to the internet, guerrilla marketing
is ready to come of age. The internet lends itself to guerrilla marketing
because it makes optional so many low-cost, viral marketing alternatives.

By the standards of a guerrilla, a successful business is one that is making
a profit. Obviously, Amazon.com wouldn't have been considered successful by
guerrillas even though they were growing by leaps and bounds.

Guerrilla marketing is perfect for small business working on shoestring
budgets. As I've heard many a Success Promotions client say, "frayed and
short shoestring budgets". According to the original list of Guerrilla
Marketing Arsenal Techniques (which included 100 weapons) sixty-two were
free. Guerrilla marketing is incredibly useful to internet marketers because
there are so many free and low cost advertising tools and tactics available
via the internet.

Jay Conrad Levinson always


preached using ALL the technology available to
you. Your computer. Your fax machine. Your telephone. Your cellular phone.
Your pager. Your Palm device. Your laptop. Your digital camera. Your
wireless accessories. EVERYTHING.

In an age where technology is advancing by leaps and bounds, Guerrilla
Marketing is truly coming of age. I was just cutting my teeth in marketing
when Levinson was fine tuning Guerrilla Marketing. And I bought into the
concept lock, stock, and barrel. As a result, I am all about marketing on a
frayed and short shoestring budget.

So the next time you are in the store or on e-Bay or thumbing through a
catalog and trying to decide if a digital camera or a web design program or
an contact management program is a good investment, listen for the drum beat
and the rolling thoughts of Jay Conrad Levinson. If you don't think the
technology item is a good investment, perhaps you should pick up a copy of
one of Jay's latest books. If you do think it is, instead of letting it lie
around your office collecting dust while you wait for time to learn how to
use it, plug it in and get rolling.

The day of the Guerrilla is upon us. And the worm no longer just goes to the
early bird. It goes to the bird who uses every tool in his work hunting
arsenal to catch the worm. Be the Guerrilla. Buy the technology. And get
started marketing. Guerrilla Marketing has come of age.


About the Author

Shannan Hearne-Fortner is the President and Wizard of
http://www.SuccessPromotions.com
Marketing Your e-Business Better through creative marketing and knowledge.
Guerrilla Marketing. One-to-One Marketing. Relationship Marketing. Your
Marketing.

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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