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Internet Marketing Requires Lots of Patience!
When you first make a decision to start an Internet business or to put your existing business online, it helps if you have a realistic appreciation of just how long it takes to break-even on your efforts. Usually, it takes several months! Putting...
Marketing Success Defined
How do you personally define success? High income? Substantial net worth? A fine home? Peer recognition? On a personal basis, there are likely almost as many definitions of success as there are people in the world. In marketing, though, there are...
The Difference Between General Marketing and Direct Marketing
General Marketing is often referred to as 'Brand Marketing'; it's a marketing effort intended to increase awareness of the company and the services or products that company offers. A Budweiser commercial with the stomping Clydesdales is Brand...
Viral Marketing with a Powerful Twist
What would you do with 500, 1000 or more additional visitors each day? Imagine how your web business will grow with an extra 2000, 5000 or MORE leads each month . . .
Okay, I'll stop teasing you. . . But what IF those extra leads and...
What Do You Mean I Am A Product?! (Career Marketing 101)
Job search seems to have many hurdles to overcome - resume,
interview technique, appearance, and networking are challenges
that job seekers face. These hurdles are surmountable with a
strong job search plan and dedicated execution. Job seekers...
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How Marketing-Minded Financial Planners Get Publicity
You’ve probably noticed, if you live on this planet, that we live in a media-driven world. You may have mixed feelings, personally or philosophically, about this. But it’s a fact of modern life. And in at least one very important way, it’s good news. This is how:
Living in a media-driven world is very good for financial planners. For anyone, in fact, who makes a living or runs an organization that is based on using their know-how or getting a message across.
Because if you fit any of these categories – and most people do, even many who work with their hands – you can get media coverage. Favorable, positive media publicity. Free publicity. And you can use that free publicity to build your practice.
Best of all, you don’t have to resort to cheesy or tacky tactics to do it. You can do it responsibly and
professionally. And still grow your business.
You’re going to do it by using the very same expertise you tap into every day at work. Only instead of applying that expertise to your client, patient, or customer service, you’re going to use it a little differently.
You’re going to share your knowledge with the media – and through them with the public. With the people and businesses who will become tomorrow’s clients.
My series of tips on marketing and publicity for financial planners will show you how.
About the Author
Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.
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