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How Marketing-Minded Financial Planners Get Publicity

You’ve probably noticed, if you live on this planet, that we live in a media-driven world. You may have mixed feelings, personally or philosophically, about this. But it’s a fact of modern life. And in at least one very important way, it’s good news. This is how:

Living in a media-driven world is very good for financial planners. For anyone, in fact, who makes a living or runs an organization that is based on using their know-how or getting a message across.

Because if you fit any of these categories – and most people do, even many who work with their hands – you can get media coverage. Favorable, positive media publicity. Free publicity. And you can use that free publicity to build your practice.

Best of all, you don’t have to resort to cheesy or tacky tactics to do it. You can do it responsibly and


professionally. And still grow your business.

You’re going to do it by using the very same expertise you tap into every day at work. Only instead of applying that expertise to your client, patient, or customer service, you’re going to use it a little differently.

You’re going to share your knowledge with the media – and through them with the public. With the people and businesses who will become tomorrow’s clients.

My series of tips on marketing and publicity for financial planners will show you how.

About the Author

Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.

 

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marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
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Dedicated to serving the educational and professional needs of marketing executives.
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Marketing Magazine - Marketing News - Brand Republic.
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Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
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Online Behavioral Contextual Advertising and Marketing.
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Employment site for marketing and sales professionals.
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Marketing knowhow from professionals. Newsletter, articles and how-to's.
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Business marketing - Read everything your need to know about small business marketing.
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