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Financial Planners, Want Free Marketing and Publicity? The Key is Understanding the Media
The media need you. Need the information and expertise you offer, that is. But they are not encyclopedias. They don’t serve up information. They serve up stories. That heap of paper that thuds onto your doorstep early each morning – it’s called a...
How To Master Internet Marketing
What is the secret of being the best at Internet Marketing? First, and foremost, it's all about basics. What does that mean? Think about the difference between the top earning pro baseball player and one that's making just a normal "salary." Do they...
Marketing to Your Niche Markets with Stories
Do you remember how, in days gone by, salesmen would go door to door selling their wares? These entrepreneurs would "go the extra mile" just to have the chance to demonstrate their products to people in their own home. Why do you suppose they did...
The First Law of Gravitational Marketing for Small Businesses: Why Your Marketing Doesn't Work
Traditional Sales and Marketing Tactics are DEAD
In your heart and in your mind you already know this is true. That's why we've come together...you're seeking a solution.
What you're doing is not working the way it should be - or the way it...
The Many Benefits Of Affiliate Marketing
There are so many benefits to affiliate marketing and creating a strong affiliate program. Doing this means you pay for results, rather than advertising that may or may not target your market. When you include an affiliate marketing program as part...
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How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing & The Psychology Of Selling - Part 1
In the following 'special article series,' I will reveal some very powerful marketing strategies and psychological motivators that can easily help you make more profits from your business, no matter what business you're in.
Be sure to read it thoroughly, and take notes as needed so that you can take maximum advantage of the information being covered.
Here's how it all began…
One day, I noticed an interesting marketing concept. So, I sent my subscribers an interesting question. Here's what I sent to them...
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"If you had to sell popcorn, how much would you be able to charge for it?
Most of us would be willing to spend around one to two dollars on it. And I'm talking about a nice sized bag.
But, here's something interesting...
Movie theatres charge 3 to 6 dollars for their popcorn! And you don't even get nearly as much popcorn as you'd get elsewhere!
What's the deal? Is their popcorn "special?"
Not really. But they're still able to charge 2 to 3 times more than others and still have people buying in droves.
How are they doing it?? If you can answer that, I'll give you a special prize. :-) Just reply to this note with your answer. It doesn't have to be the right answer, as long as you stop to think about it."
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Within minutes of sending the email out, the responses started pouring in…
Some were extremely short and to the point, with statements like... "Because they can" or "It's the smell" or "Because people get hungry."
Yes, some people do get hungry and have to buy 'something.' But that's not the bulk of the buyers by any means. And...if they get hungry and are forced to pay the high prices, they mostly likely will not want to be caught in that situation again, will they?
And, yes, some do buy it because they can't resist the smell. But there's more to it than that.
Other answers said, "It's the perfect location" … "Supply and demand" … "Captive audience."
Another answer stated...
"Monopoly! You can't bring anything into the theatre and once you are in, there is no
where else to purchase popcorn."
That's not necessarily a wrong answer. But, it does make one wonder... If they corner their customers in this way and charge them high prices, wouldn't most customers be either outraged not to buy, or at least not buy again, in the future?
The question that comes up is... why do they continue to buy it and pay these outrageous prices?
Another subscriber suggested...
"People don't go to see the movies everyday. So, they are willing to pay the high prices once per weekend."
Sure, that's possible. Although, I think at some point, they'd get tired of having to pay the high prices, wouldn't you say?
They can't be paying the high prices just because they 'have to.' It's gotta be because they 'want to.'
But, why would they want to, despite the outrageous prices? Could it be that price just isn't an issue in this case? Hmm…
One subscriber started a discussion in his office, and sent these responses...
"Some said it's because it's the only place you can get "Movie theatre" popcorn, some said because the taste or when they smell it - they have to have it.
Others said because they have to be eating something.
My thought is because they have the market trained. And, it didn't start with this generation...
Parents brought their kids to the movies and either by example or verbally trained the kids to buy popcorn at the movies - It's just what you do..."
Ahh... now we're getting somewhere. ;-)
http://www.trafficstrategiesonsteroids.com/popcorn.pdf
(Feel free to use this article online and in your email newsletters as long as you leave it intact and do not alter it in anyway. The by-line and resource box must remain in the article all links must be active hyperlinks.)
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
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Marketing - Wikipedia, the free encyclopedia |
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
en.wikipedia.org |
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Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
marketing.about.com |
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Marketing.org - Home of the Business Marketing Association |
Serves the professional, educational and career development needs of business-to-business marketers. |
www.marketing.org |
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Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
www.marketingpower.com |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
www.brandrepublic.com |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
www.brandrepublic.com |
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Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
www.marketingmag.ca |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
www.clicksor.com |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
www.marketingjobs.com |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
www.cim.co.uk |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
www.technorati.com |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
www.marketingprofs.com |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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