|
|
10 Beer Budget Event Marketing Tips
Are you planning an event or participating in a trade show any time soon? If so, consider the following 10 low-cost marketing tactics before mailing your payment.
Event Marketing Tactic #1 -- Is the purchase decision-maker attending the...
10 Marketing Strategies for Sports Betting Sites
So you have a new sports betting site and you were hoping to compete with the established sports book sites, how do you go about letting the world know the site exists?
In the old days new sports gambling sites would simply just start aggressive...
Guerrilla Marketing: A Cheaper Alternative
So you've spent an enormous amount on advertising in the media and got very little response -- or maybe you were scared enough by the prices that you never put the ads there to begin with. You're annoyed at how expensive it is to get even the...
Internet Marketing Agent needed from Home
Looking to break into the recruiting field? Then this entry-level position is for you. We are searching for someone to work either full or part time in a telecommute situation. The right person would be able to work with little or no supervision...
Internet Marketing the Underachiever's Style, Is A Way Of Life
Do you want to know how find red hot markets to sell to online?
I'm talking about groups of people so eager to buy, you'd
actally have to rip up their credit card just to deter them from
giving you money.
The joy of finding a red hot niche...
|
|
|
|
|
|
|
|
How To Go Long With Your Web Marketing
If you've ever done any investing, you're probably familiar with the term "going long". In a nutshell, going long means investing for long-term profits. And it's probably the safest, if not surest way to make money in a sometimes volatile arena, the stock market.
Today I'd like to show you how to apply this powerful strategy to your Internet marketing campaign.
As I'm sure you are aware by now, there are a multitude of ways to invest in your Internet marketing. Many of the strategies will yield immediate results, however the results will be short-lived.
An example of a short-term marketing strategy is buying advertising. While you DO need to purchase SOME advertising, if you rely solely on this strategy you'll see a disturbing trend develop at your site -- whenever you advertise less, your site traffic will come to a near stand-still.
Another example of a short-term Internet marketing strategy is bulk email. Here's why...
When you use bulk email, you blast your message to thousands of email addresses, filter the myriad of complaints, and hope for a few sales mixed in. There is absolutely no positive long-term effect on your business. Perhaps you make a few sales but you've made zero long-term investment in your business.
So how does one diversify their Internet marketing portfolio and GO LONG with their promotion strategies?
Perhaps you already know the answer. Let's test your knowledge, shall we!
Of the following low-cost Internet marketing strategies, which TWO would have the longest positive result on your website traffic?
1. bulletin board and newsgroup postings 2. search engine ranking 3. banner ad buys and exchanges 4. building your own opt-in email list 5. sharing your web content with others
If you guessed number one, you're.... Wrong!
If you regularly make INTELLIGENT and HELPFUL posts to targeted bulletin boards and newsgroups, you can generate some traffic. However most boards purge posts frequently and with the growing number of boards out there, users rarely take time to search archives for answers.
If you guessed number two, you're.... Wrong Again!
Top ten search engine rankings are great, but unless you have time to maintain the listings you'll find that they can be hard to maintain. While I definitely recommend giving search engine ranking some consideration, especially when setting up a website, this strategy should be considered more of a continuing effort than a long-term strategy.
If you guessed number three... you're... Wrong Again!
As I mentioned at the top of this piece, you DO need to purchase SOME advertising, and banner advertising and exchanges can be a part of that. But if you rely solely on paid ads, you'll see less site traffic whenever your advertising slows.
All in all, items one through three above are good ways to promote your website... IF you have the right components set up at your site. If not, you may be wasting your time
and money.
The first component you MUST have at your site in order for those (or any) efforts to pay of is...
Item number 4 from above. An opt-in email list building strategy!
If no. 4 was one of your guesses, you are right on! Growing your potential client base should always be a priority in ANY business. The best way to do this on the web is to grow your own opt-in email list(s). Ask for your website visitors name and email address and give them something of value in return. It is as simple as that. Then treat the growing list like gold.
So that leaves us with the other correct answer. Number five, sharing your web content with others. The most effective way I've found to do this, is to write about your area of expertise and pre-license the content to other editors and webmasters in your type of business. This strategy is sometimes called "submitting articles", but it doesn't even have to be articles that you share. You can write tips, lessons, hints, secrets, or anything that would help a particular group of people.
Then, not only should you pre-license the material as I've done at www.bizweb2000.com/articles.htm - but you should also submit the content regularly. That is as simple as emailing your fresh work to webmasters and ezine editors who publish related material. After four years online, this is still my cheapest promotion method (100% free) and by far my longest lasting.
I can say without reserve that the two strategies above are THE premium ways to GO LONG with your Internet marketing. How can I make such a bold statement?
Simple. Here's proof of each:
Last week I was contacted by a subscriber that had been on my subscriber list for, get this... four years! She had finally decided to start her own business and wanted help from someone with a track record of getting results. As one of my original subscribers I naturally offered her a deep discount on my services.
Example two: When I started using my article writing and pre-licensing strategy back in early 1997, I used an address called sub@jdd-publishing.com for new subscribers to receive my gazette. I used that address for only a short time until my website was complete. Now, over three years later, I still get new subscribe requests to that old address every week. My content from three years ago is still being read. How's that for going long with web marketing!
So in closing, I'd like you to consider the Internet marketing strategies you are using right now. How many of them could be considered "going long". After all, if you plan to retire or even work less some day, you'll have to invest in the future of your website now. And believe me, it's nice to see the website traffic continue to come in on a regular basis, even when you don't!
About the Author
Visit Jim at http://www.bizweb2000.com where he shares exactly how he makes his living from the Internet. And get Jim's free weekly email newsletter, BizWeb eGazette by sending mailto:optin@bizweb2000.co
|
|
|
|
|
KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
  |
Marketing - Wikipedia, the free encyclopedia |
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
en.wikipedia.org |
  |
Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
marketing.about.com |
  |
Marketing.org - Home of the Business Marketing Association |
Serves the professional, educational and career development needs of business-to-business marketers. |
www.marketing.org |
  |
Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
www.marketingpower.com |
  |
Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
www.brandrepublic.com |
  |
Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
www.brandrepublic.com |
  |
Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
www.marketingmag.ca |
  |
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
  |
Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
www.clicksor.com |
  |
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
www.marketingjobs.com |
  |
The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
www.cim.co.uk |
  |
Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
www.technorati.com |
  |
Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
www.marketingprofs.com |
  |
Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
  |
Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
  |
All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
  |
Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
  |
ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
  |
Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
  |
|