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Article Marketing: Is It Worth It?
Having your website rank at the top of the search engines will provide you with a stream of traffic ready to read, buy or interact with your site. Getting this high first page ranking in the main search engines such as Google, Yahoo and MSN is...
Does Your Organization Need a Marketing Makeover? Take The Quiz!
1.Does one of your employees “do the marketing” in his/her spare time? Yes No 2.Have your customers pointed out spelling errors in your materials? Yes No 3.Has it been more than 6 months since you read through your marketing materials or web...
Marketing-Minded Financial Planners Find Free Publicity on Google and Yahoo
When a big story breaks, hundreds of media people begin searching for subject-matter experts to interview. They are also suddenly very receptive to stories that tie into the big story. But...the window closes as quickly as it opens, for two...
The Fine Art of Relationship Marketing
“Quality and service are important, if you want to make a sale. If you want to keep a customer for life, keep your promises.” – Heidi Richards The buzzword these days is “relationship” marketing. Just what is it? And why is it important?...
Use Hands-on Marketing to Sell Like Crazy
I have a neighbor who, last year, started her own house-cleaning service. Paula had been living on a shoe-string for years, and now that her children had all reached school age, she decided she needed to enter the workforce. She was looking for...
 
How to Organize Your Marketing

"I hate sales pitches!" You may have felt this way yourself
or heard others say it. If it's such a common response,
what's the best way to organize your marketing to attract
new clients and customers?

While getting all aspects of your marketing right can be
complicated, the simple truth is that you can attract many
more clients and be far more successful by doing just one
thing.

To get the attention of your prospects and gain their trust
and their business, base your marketing on the way your
prospects make buying decisions. Just as a sweater needs
to
fit its owner, your marketing needs to fit your prospects.

Mirror Your Prospects' Decision Making Patterns
How do your prospects make purchasing decisions? A research
study by Enquiro and Marketing Sherpa found that 86% of
Internet users begin a search using Google. Of these, 63%
scan the search results, looking for key phrases in order
to determine which sites to visit.

If your target market doesn't find the key phrase they are
looking for, they won't contact you. It doesn't matter how
long you've been in business or how happy your clients
are;
if your marketing message doesn't match the language your
prospects use, tens of thousands of people will n/ever find
you. This is true even if they need and want your products
and services.

First
If you want people to respond to your search engine
listing, billboard ad, radio spot or business card, the
handful of words you use need to grab their attention.
Invest the time
and effort to create a brilliant marketing message. Tailor
it to your prospects' problems and concerns and they'll
take notice.

Once you have your prospects' attention, you may want them
to buy your products and services right away, but this is
not realistic. While a small percentage of prospects with
an urgent need may buy on first contact with you or your
website, the vast majority won't. The research by Enquiro
and Marketing Sherpa found over 80% of people looking to
buy research a purchase for a period of time ranging from
one week to four months, with 54% taking one to


three
months.

You may be doing a great job at getting attention, but if
you're not motivating prospects to contact you, your
business is leaking leads. You could be missing more than
80% of potential buyers.

Does your company have a web site?
How many visitors stop by your site each month? How many of
these contact you?

If you're a small business you could easily be attracting
3,000 to 20,000 people a month. Typically, 10 to 30% of
these people can be motivated to contact you, amounting to
300 to 6,000 leads per month.

You may be attracting more leads than you need. Make sure
you capture them so you can market to them. One of my
coaching clients had a web site that was attracting 40,000
visitors each month. With a site this popular, he should
have been able to generate 8,000 leads each month. All he
needed was to structure his web site to prompt prospects to
give him their contact information. Instead he was getting
an average of only 10 leads each month.

Second
Motivate prospects to give you their contact information.
Give them a reason to contact you. I give away a free
marketing guide that prompts almost a thousand people a
month to give me their contact information. Once you have
your prospects' contact information, follow up regularly to
further establish the credibility of your firm and clarify
the value of your products and services.

Moving Prospects to Client or Customer Status
When you provide your services or develop your products you
shape them to fit your prospects' wants and needs.
Similarly your marketing needs to be shaped to fit your
prospects' buying patterns. When your marketing strategy
and materials reflects the information prospects are
looking for, you'll get their attention and their
business.


About the Author

2005 © In Mind Communications, LLC. All rights reserved.
-
The author, Charlie Cook, helps service professionals and
small business owners attract more clients and be more
successful. Sign up for the Free Marketing Plan eBook,
'7 Steps to get more clients and grow your business'
at http://www.marketingforsuccess.com

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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