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7 Tips for Successful Postcard Marketing
7 Tips for Successful Postcard Marketing Copyright 2005 Bob Leduc http://BobLeduc.com Simple low-cost postcards have become a valuable business tool for modern marketers. They can produce a surge of traffic to your web site or a flood of...
Publicity: The Right Way for Marketing-Minded Financial Planners to Follow Up with a Reporter
Let's say you've called a reporter with some ideas for stories about financial planning, and they seemed interested. Congratulations! First, pat yourself on the back. It takes intelligence and gumption to come up with ideas that reporters like. ...
Rules of Thumb for Marketing to Your Past Customers
Keeping in touch can dramatically increase business, when done properly. It’s a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them...
The Slow Death of Mass Marketing
Need proof that mass marketing is dying a slow death? Look no further than the iPod, Tivo, Do-not-call lists, spam filters, pop-up blockers, RSS (real simple syndication). Demand for all these things will continue to grow because they give consumers...
The Small Business Marketing Secret You Can Learn In The Cereal Aisle
Have you walked down the cereal aisle lately?
There is a lot you can learn from sitting surrounded by the boxes and bags of artificially sweated corn, rice and wheat for a few minutes observing marketing in action.
If you look closely, you will...
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How to Turn Your Marketing Into a Money-Making Machine - Examples of solid Marketing
As Claude Hopkins presented in his Scientific Advertising many decades ago, there are scientific ways of tracking your Marketing and Advertising and determining clearly and unequivocally what works and what does not. Without knowing the facts about what is effectively increasing your leads, and subsequently your sales success, you might as well be throwing money out the window—literally.
All you have to do is reflect on your own Marketing to realize the truth in the old statement: 90% of Advertising does not work, problem being, which 90%? If you could identify and harness the 10% that does work, you would truly have power in your hands. Well, the fact is that you can.
Below are examples of Marketing that you can track. But don’t stop after implementing! If results are not analyzed on an ongoing basis, and consequently, what works is not repeated, you will be back in that 90% void.
A powerful ad
A good ad must follow these guidelines in order to reach its maximum potential and yield beyond your expectations:
1. Don’t make it look like an ad! The more it resembles the publication itself, the better results you will see. That is why an advertorial—an ad that looks like news or an editorial—is such a powerful device.
2. Make use of a strong headline. This requires a great deal of time and effort. As Hopkins himself stated, he would spend the most time on the headline, discarding many along the way. Only after having a bulletproof headline, would he continue with the rest.
4. Tell a story. Give readers a story that reels them in, with which they can really connect.
5. Make it newsworthy. You wouldn’t read the paper or your favorite magazine if the content were not newsworthy, right? Same goes for an ad. Make it substantial and important.
6. Include an offer. This is your chance to make them do something! Offer something they cannot resist and which will make them take action… now. If you don’t offer anything, you greatly minimize the chances of making the sale. Think of this: what are the odds that they will be ready to purchase from you that instant that they came across your ad? Answer: extremely low!
7. Make it easy for people to contact you. 24/7 is ideal, but otherwise, make your phone or email or other type of access extremely straightforward and be responsive. Never intimidate your audience in any way when interfacing with them, so that they always feel comfortable and taken care of.
8. Have a tracking mechanism in place. And this is the final key element. You must track your success! That is how you can be scientific in your approach, and what will ultimately reveal if your tactic is indeed successful or not.
You can track via a telephone extension, by denoting a Department in your address, or via a URL. Tracking activity on a URL (Web address) is extremely easy these days, and extremely powerful.
Lead generation and follow-up on the Web
Lead generation is how
you collect prospectives as time goes on, making up the audience you will stay in front over time—in other words, you future customers. The Web, if used properly, can generate tremendously for you. And through automation, follow-up on those leads becomes both easy and a surefire way to win buyers over.
The important thing is to lure them on every page of your site via an offer that prompts them to submit their email address. Don’t let them go without doing so! Just like an ad, visitors are usually passing by, and will not likely return. Give them an article or other useful piece of information that will then give you permission to stay in touch.
Once visitors have opted in, you store their email addresses for future (and frequent) communications. Staying in communication can look like this:
A monthly newsletter that you send out. This does not have to be hard work! You can have a short feature that you or someone on your team writes monthly. You can then supplement with a wealth of free content that is available on the Internet.
An article of interest. This brings a topic of interest to you audience and educates them. You are not selling what you do, but talking about it, or your industry, or some area that is intriguing to your readers. You position yourself as their perfect choice, but without the in-your-face selling tactic! A recommendation. Very powerful, as you are sharing information freely, creating trust and strengthening your bond. Recommendations can include a good book (on investment, good business practice, well-being), a piece of software, or performance improvement tool.
A link to an informative area of your site. You can also point them to a new area of your site—informative, of course, never bragging about what you do or who you are (think about what a turn-off that is to you as a consumer). By bringing them to a page or area that is of use to your visitor, you are sharing and educating. Should they choose to navigate and learn more about you and your product or services—well, that is always their choice.
In this manner, you remain in front of your prospectives, and you do so with useful materials. They will appreciate it, and in constantly giving them information that benefits them, you stand out as the expert and trusted source. Meaning the odds are in your favor of getting the sale in the long run.
Build your money-making machine with powerful tactics such as these, and watch your company grow in leaps and bounds. Best of luck!
About the Author
Josh Barinstein is President of Red Frog, Inc., the Portland, Oregon ad agency that provides worry-free experiences and powerful results in the areas of Marketing, Print design, Web/CD-ROM development, and Video production.
Learn more at www.RedFrogInc.com or by calling 888-955-0550.
You have permission to distribute this article as long as all of the text contained herein remains intact.
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
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Marketing - Wikipedia, the free encyclopedia |
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
en.wikipedia.org |
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Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
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Marketing.org - Home of the Business Marketing Association |
Serves the professional, educational and career development needs of business-to-business marketers. |
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Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
www.brandrepublic.com |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
www.brandrepublic.com |
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Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
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