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Demand and Supply and Marketing
Supply and Demand and Marketing Darrin F. Coe, MA 11/30/04 According to Dough McCormick, Chariman and CEO of iVillage, Inc, “Technologists focus on supply but they don’t understand advertising is focused on demand. Just because we have an available...
Getting instant traffic to any website - from marketing to nursing to pink elephants it really can be done
Many webmasters will be driven to despair with the mass of information surrounding the area of SEO [ search engine optimization ]. We all read the latest articles and information and it seems that the best methods seem to be out of date within...
Marketing-Minded Financial Planners, Focus on Main Points During an Interview
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The Marketing Niche Factor
The Marketing Niche Factor By F. Terrence Markle http://www.QuikSystems.com What’s all the talk about niche marketing? It’s all about marketing to a special area of demand for a product or service! There are plenty of opportunities available if...
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How to Turn Your Marketing Into a Money-Making Machine - Setting the stage for successful Marketing - Setting the stage for successful Marketing
Powerful Marketing has become elusive to many companies seeking strong sales results and overall growth. The sad truth is that Marketing comes across as a rather frustrating process. After all, how do you guarantee the outcome of a campaign when it is unclear what will work and what will not? As someone once said, 90% of Advertising doesn’t work—the question is, which 90%!
If we could hone in on that 10% that does work, we would do more of it, right?
The good news is that there is a way, and it is through a scientific approach to our Marketing efforts. But before we can expect to see any results, our mindset must be a focused one, and that requires being on the same page with others on our team, and having solid sources of information (and inspiration!) accessible to allow us to forge ahead in a new direction.
Getting There
There is a place where ideas can happen, where our flowing creativity can give rise to new ways, new possibilities in our thinking. If we are going to increase our Marketing results, that openness must be firmly in place, allowing ideas to bounce freely and solutions to present themselves.
If you are not convinced that your Marketing needs help, ask yourself these questions (and get your team involved!):
* Am I, or are we as a company, resisting change?
* Are there those on our team who come up with great ideas but these are quickly shot down in favor of the status quo?
* Is our Marketing stale, lacking life, and not producing for us?
A “yes” answer to one or more of these questions means that there is room for improvement. And unless you and others involved are determined that change is essential, it will never happen, and any
potentially great idea will never come to fruition.
Places to Start
One undeniable place to start, once you have decided to charge ahead, is a most excellent book titled Scientific Advertising. This brilliant publication, which came out in 1923 (no less than 80+ ago!), was written by a very successful adman, Mr. Claude Hopkins.
As the title clearly suggests, Marketing and Advertising can indeed be approached scientifically. Through tracking of various efforts—the success of a headline, copy, the rate of response to a coupon, or other call to action—what works can be determined, as well as what doesn’t. In a nutshell, follow Claude Hopkins’ ideas even today, and you will turn your Marketing 180 degrees.
As the preface to the book says (and I paraphrase somewhat here): “This book is hopelessly out of date, but amazingly current.”
To those who know this powerful book, it is the Bible of Marketing. Read it, and read it again. Implement what it propounds, and you will see the changes—the content is as true today as it was when it was first published.
Use this as your starting point, and see your Marketing truly produce the results that you expect. Never again leave campaigns to chance, and really know what works towards creating a money-making machine!
About the Author
Josh Barinstein is President of Red Frog, Inc., the Portland, Oregon ad agency that provides worry-free experiences and powerful results in the areas of Marketing, Print design, Web/CD-ROM development, and Video production.
Learn more at www.RedFrogInc.com or by calling 888-955-0550.
You have permission to distribute this article as long as all of the text contained herein remains intact.
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
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Marketing - Wikipedia, the free encyclopedia |
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
en.wikipedia.org |
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Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
marketing.about.com |
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Marketing.org - Home of the Business Marketing Association |
Serves the professional, educational and career development needs of business-to-business marketers. |
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Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
www.marketingpower.com |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
www.brandrepublic.com |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
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Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
www.clicksor.com |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
www.marketingjobs.com |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
www.cim.co.uk |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
www.marketingprofs.com |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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