|
|
Click Fraud and Search Engine Marketing
Click Fraud and Search Engine Marketing Published by PPC-List.com Whether it be an overanxious affiliate of a pay per click search engine, or the search engine itself, if you have participated in search engine marketing you have most likely found...
Getting Lucky with Systematic marketing
In early-August, I got a call from Barbara at the Association of Management Consultants wanting to know whether I was interested in running a marketing workshop for their members. I asked how she had gotten my name; Barbara told me Jeff had...
The Top Five 2003 Marketing Tips That Can't Be Ignored
When marketing your practice, as well as designing your brochure, web site, business card, flier, advertisement, or other marketing effort, we recommend investing the time and effort needed to effectively address all these tips. Not one of them can...
The Truth About Internet Fishing, er, Marketing
This article is pure gold! Nothing like this has ever been written, nor will be. Learn now the deepest secrets behind making HUGE profits from instant sales. The POWER of the Internet will explode profits right into your bank account! Supercharge...
What Is Marketing?
To too many people marketing equates to one of two things:
- Selling: with all that entails such as the dreaded double-glazing or financial salesman.
- Advertising: with all that entails such as the slick young creative and smarmy account person....
|
|
|
|
|
|
|
|
How To Use Pictures To Immediately Start Increasing The Response Rates Of Your Marketing
There should only be one, over-riding reason why you're doing anything in your marketing.
Know what that reason is?
Of course! To increase the response rates of your sales promotions!
Because that leads to...
Making Yourself A Nice Little Boat-Load Of Cash!
Today I'm going to let you in on a little-known secret about how to use "pictures" in your sales promotions, the right way... and the wrong way... so you can start turbo-charging your existing promotions, immediately!
First of all, if you’re using pictures -- whether in newspaper or magazine display ads... online... or in sales letters -- make sure, no matter what, you're using real-live photographs and not drawings.
People "bond" better to other people, not to "drawings of other people".
Think of any picture of a little infant you may have seen. You can't help but smile, right?
The truth is, you wouldn't have had that same reaction if you were thinking about a "drawing" of an infant now, would you?
Second, if you're going to be using photographs of your goods or services, show your products or services actually "being used".
See, assuming the people who want your products are reading your ads in the first place... action-shots draw your prospects "into" your sales messages, making your prospects visualize themselves using your product.
For example: Most of the time, when people are selling swimming pools, they show you a beautiful empty pool surrounded by an immaculately clean deck.
But wouldn't you be a lot more likely to picture yourself drifting lazily on the surface of your pool, with a cool drink in your hand... the sun beating down on you from up above... beads of sweat pouring over your eyebrows and dripping onto the edges of your sunglasses... if you saw a picture of someone doing that exact same thing in that photo of the swimming pool you were looking at?
And don't you think you're a lot more inclined to buy a pool if you can actually see yourself in that pool relaxing, right now?
Here, try something: I want you to close your eyes right now and totally immerse your thoughts with nothing else but that picture of yourself relaxing in your pool... without a care in the world.
Your kids are having fun close by (and not fighting with each other for a change)... your partner's on their way in, wading over to you with a fresh cold icy drink... and there's not a cloud in the sky.
O.K... Now... Snap out of it!
How did you feel?
Refreshing, right?
So you understand then, you want your prospects visualizing themselves using your products, so they start getting involved with your product in their own minds.
This brings them much closer to buying your products.
Here's an example of what can happen when you use pictures of your product in use, in your marketing. First, go to this website and look for the picture of the couple using the wine-cabinet, about a third of the way down the page.
I had my client use this exact same photo offline, using this web copy as a long-form sales letter.
Want to know how the sales letter did?
O.K., I'll tell you: We sent out 40 letters to a cold list, at an average cost of $2.25 for each letter: it was a $1.38 each for the printing, 83 cents for the postage on each letter, and another 4 cents for the envelope.
The first mailing, my client got 10 orders worth $20,970 Dollars, and since your second and third mailings will usually give you at least the same number of orders your first mailing produced... we're expecting another $21,000 Dollars worth of business from this mailing.
Not bad, hey?
There was one tragic thing, though. The painful part of this was...
He didn't have 400 names instead of only 40!
So remember:
If you're going to use pictures, use photographs... and nothing else.
If you're going to show a photo of your goods and services, show your product or service actually being used.
And lastly, I didn't tell you this before, but I'm going to tell you now: Always put captions underneath your photos. People tend to look at photos with captions, and then read the caption itself, but many times, photos without captions get ignored. Why?
It has to do with your early programming from way back in elementary school when you were trained to read using textbooks, and then later on, newspapers.
All the photos always had descriptive captions underneath them, didn't they?
And think back... what was the first thing you did when you saw a photo with a caption?
Chances are, you looked at the photo and then you read the caption.
Well... just like bakery bread-slicing machines... some things never change.
What's going to happen is, your prospects will be doing the exact same thing when they're reading your sales promotions: First they'll look at your photos, and then they'll read the captions underneath.
Good pictures always lift your response rates. Start using them the right way, immediately... and you'll guarantee this.
Here's something else I bet you'll find unusual: Did you know, studies show men actually prefer seeing pictures of men using your product, and women actually prefer seeing pictures of women using your products? Yes, it's true!
About the Author
Craig Garber is one of America's Top Direct-Response Copywriters and Direct-Marketing Consultants. For more copywriting tips, go to www.kingofcopy.com Copyright 2005 www.kingofcopy.com
|
|
|
|
|
KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
  |
Marketing - Wikipedia, the free encyclopedia |
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
en.wikipedia.org |
  |
Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
marketing.about.com |
  |
Marketing.org - Home of the Business Marketing Association |
Serves the professional, educational and career development needs of business-to-business marketers. |
www.marketing.org |
  |
Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
www.marketingpower.com |
  |
Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
www.brandrepublic.com |
  |
Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
www.brandrepublic.com |
  |
Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
www.marketingmag.ca |
  |
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
  |
Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
www.clicksor.com |
  |
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
www.marketingjobs.com |
  |
The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
www.cim.co.uk |
  |
Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
www.technorati.com |
  |
Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
www.marketingprofs.com |
  |
Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
  |
Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
  |
All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
  |
Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
  |
ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
  |
Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
  |
|