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7 Tips for Successful Postcard Marketing
7 Tips for Successful Postcard Marketing Copyright 2005 Bob Leduc http://BobLeduc.com Simple low-cost postcards have become a valuable business tool for modern marketers. They can produce a surge of traffic to your web site or a flood of...
Marketing on the Cheap: Write? Right!!
We all know the value of writing articles for promoting your website or online store. However, writing articles to promote your old-fashioned, traditional brick and mortar business has been around forever. Contact your local newspapers, and...
Network Marketing - Its All About Customers
Copyright © 2003 Priya Shah Leadership, Visualization, Goal-setting, blah, blah... All network marketers have heard that jargon at one time or another. But you know what? It's just that - Jargon. When you share with your team, the lessons you...
Small Business Marketing And Advertising: Branding vs. Direct Response
Too often, small business advertising and marketing campaigns prioritize branding at the expense of direct response--i.e., actually getting leads and/or sales right now. That is almost always a foolish and even dangerous proposition. Small Business...
The Simplified Profundities of Internet Marketing
People make things way too hard to understand on the Internet. I mean, come on, marketing CAN'T be all that complicated. So, it's about time someone, like say me, cut through all the crap and just plain offered some SIMPLE answers to the most...
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If Marketing is an Expense, Then You're Doing It Wrong
What do many companies do when sales are low?
They cut costs, all costs, even marketing costs. They say, "Marketing is an expense. We're cutting expenses. Period."
WHEN YOU THINK OF MARKETING AS AN EXPENSE
In accounting, sure, marketing IS an expense. But here's what happens when marketing is purely viewed as an expense:
Company A thinks of marketing solely as an expense. When busniness gets slow, Company A cuts marketing. They tell fewer prospective customers about their products. Results: They get even less business.
You might ask, "How can you suggest that marketing is something other than an expense? Of course it's an expense - it sure isn't income. I write it off my taxes every year. You bet it's an expense."
If you think of marketing only as an expense, the odds are, your marketing is nowhere near as effective as it could be.
There is another way of thinking about marketing. When you spend money and buy stock, that's an expense AND an investment. When you buy a rental property, that's an expense AND an investment. (Whether they are good or poor investments is another subject.)
What would happen if you thought of your business marketing as an investment? ============================================================ WHEN YOU TREAT MARKETING AS AN INVESTMENT
Something happens when
you look at marketing as an investment. You start to require that it makes money. You will begin to look for a return on investment. For example:
Company B thinks marketing is an investment. Every time they spend marketing dollars, they track how much business it brings. They see what's working, so they can do more of that. Results: They get more sales and waste less money.
You may market with newspaper ads, email newsletter ads, postcards and more. How do you know exactly which one is working?
HOW TO KNOW WHAT WORKS
You don't need to put in a lot of time to find out what works. Notice how other businesses track their response.
Every time you see a commercial that says "Mention this ad for a free gift," they are tracking how well that ad works. Every coupon you see is a way for a company to track an ad. Every time someone asks, "How did you hear about us?" they are tracking what works.
When your marketing is an investment instead of just another expense, you'll hold it accountable. It's a small but important change in viewpoint that can add to your bottomline.
About the Author
Resource: Author Raynay Valles is the only Marketing Specialist who offers Jawdrop Marketing - it builds sales or you don't pay. Find out more at http://www.jawdrop.com or email her at rvalles@jawdrop.com
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| KnowThis: For Marketing, Market Research, Internet Marketing ... |
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| Marketing - Wikipedia, the free encyclopedia |
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| Welcome - American Marketing Association - www.marketingpower.com |
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| Advertising, Marketing, Media and PR News - Brand Republic |
| Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
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| Marketing Magazine - Marketing News - Brand Republic |
| Marketing Magazine - Marketing News - Brand Republic. |
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| Online Behavioral Contextual Advertising and Marketing. |
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| Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
| Employment site for marketing and sales professionals. |
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| Marketing Profs - Marketing Concepts and Strategies: Expert ... |
| Marketing knowhow from professionals. Newsletter, articles and how-to's. |
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| Guerrilla Marketing Online - The Official Site |
| Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
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| Business Marketing - Small Business Marketing |
| Business marketing - Read everything your need to know about small business marketing. |
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| All About Marketing |
| Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
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| ClickZ Internet Marketing Solutions for Marketers |
| Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
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| Direct Marketing Association: Telephone, Mail & Internet Marketing |
| Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
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