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Informative Articles

Advertising Methods: Understanding & Implementing Key Marketing Strategies
Being the Public Relations' Director for a major, online holistic journal, I often find myself brainstorming new and creative ways of marketing, and making our site not only visitor/client-friendly, but informative and entertaining as well. While we...
How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing And The Psychology Of Selling - Part 3
Let's continue to discuss the various marketing principles that are involved in "popcorn marketing": 2. Utilizing (and Creating) the Right 'Frame of Mind' Having popcorn on it's own may not mean much to people, but having it while enjoying a movie...
Marketing Yourself Online: Freelancing 101
Before the widespread use of the Internet, working for yourself was a much tougher undertaking than it is today. With over 13 million people claiming the status of "self employed," sites have sprung up online to fill this niche and offer help...
The 3 Cs of Effective Marketing
The 3 Cs of Effective Marketing By Julie Chance Complicated definitions of marketing abound. However, when you think about what you are trying to achieve through your marketing activities, it is simply changing and then maintaining the behavior of...
Why Marketing Fails: Situational Marketing 101
There is a nuclear-strength “secret” weapon that 90% of self-employed professionals are missing out on as they try to build their businesses. It’s amazingly simple, amazingly powerful – and – amazingly overlooked! It’s called “Situational...
 
Internet Marketing Is Like A Roller Coaster Ride

Personally I don't like roller coasters. I'm afraid
while riding on one, I'll discover I have an
undiagnosed heart condition. I was brought up
Southern and nice Southern ladies DO NOT have heart
attacks in public. The only exception might be if
you're wearing nice underwear ("Don't forget to put
on nice underwear in case you're in an accident").

Yet here I am on the roller coaster ride of my life.
It's called Internet Marketing.

At the beginning of a roller coaster ride you always
have that steep climb to the top. It's the same when
you are just getting started in online marketing.
The initial learning curve is your steep climb. It's
l-o-n-g; it's slow. Some people would like to skip
that first part. They just want to get to the top as
quickly as they can. They squirm in their seats,
eyes fixed at the peak; completely ignoring the
breathless scenery all around them. Too few savor
the slow ascent; drinking in everything around them.

Then the ride reaches the pinnacle. Wow! You look
down and you can't even see the tracks. Just a sheer
drop. With sweaty hands, you grab on to the side
rails, anticipating the ride down. Your heart feels
bigger; it starts beating faster.

The top of the ride is like your very first sale.
You did it! The slow climb was worth it. It took a
while…now you're at the top. It's exhilarating!

Then the roller coaster makes its rapid descent. You
feel pressure against your chest.

The descent in Net marketing is when you go days, even
months, without another sale.


What am I doing wrong?
How come I'm not making any sales? You are depressed
and feel let down.

Again the l-o-n-g, slow climb up another hill. You
study more; you learn more. You apply what you have
absorbed. And once again you reach the top. Only
this time the ride down is not so steep and it doesn't
last as long.

At some point, the roller coaster ride is over. As
nervous and scared as you were when you initially got
in your seat, you can't wait to get back on and ride
it again.

That's what Internet marketing is. A series of slow
climbs to reach the top; exhilarating moments;
depressing descents. Peaks and valleys. Successes
and failures. Times when sales are flowing and times
when you are dumbfounded because there are no sales.

The people who don't make it on the Net are the ones
who don't rush to get back on the roller coaster when
the ride is over. They rush off looking for another
short-lived thrill. The winners are the ones who
enjoy the peaks and valleys and can't wait to get back
on again…and again…and again. For them, the ride is
never over.

"Hold on; hold fast; hold out. Patience is genius."
George de Buffon

About the Author

Jo McNamara lives in Orlando, FL, with 8 cats and 1 husband.
Jo is a proud member of the Internet Marketing Success
Arsenal because: "The success I have earned today is
because of the Success Arsenal. The success I achieve
tomorrow will be because of the Success Arsenal."
http://www.what-works-online.net
Or mailto:what_works_online@sendfree.com

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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