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Informative Articles

Developing a Marketing Plan
We hear it said that in order to be in business, you must have a Business Plan, and this is true. Without one, you are like a person in a dark room trying to find something. Eventually, you may stumble across it, but how much time did you waste in...
Internet marketing predictions for 2006
Internet marketing has been making some pretty dramatic changes over the last few years, like the growth and evolution of the search engine optimization industry, viral marketing, pay-per-click advertising and the mainstream adoption...
Internet Marketing Strategies -- Paying For Traffic
If you've been struggling with your website traffic and your sales aren't what you had hoped, then maybe it's time to start paying for traffic. Pay-per-click Search Engines provide an extremely effective means of obtaining highly targeted traffic...
Is A Marketing Plan The Same Thing As A Communications Plan?
How does a marketing plan relate to an organization's communications plan? What are the differences? Is the marketing plan just one aspect of the communications plan? Should one consider combining them into a single document? A communications plan...
There’s More to Marketing ROI (return on investment) Than Meets the Eye
All too often people look at marketing ROI in terms of response rate: in other words, “I sent out 10,000 pieces of direct mail and only got 39 responses which is terrible.” This is wrong think. When it comes to marketing ROI, you have to realize...
 
Joe Vitale's Unspoken Marketing Secrets!

I showed the below list to two marketing consultants. They
both asked me not to publish it. I then showed it to a non-
marketing person. He said he was going to print the list and
tape it to his computer, so he could refer to it every day.
Apparently there is real dynamite here. It scares some
people. It inspires others.

After writing eleven books on marketing, reading several
hundred other books on persuasion and psychology published
over the last century and a half, and spending more than
twenty years creating advertising and publicity to convince
people to do what my clients wanted, I sat down and compiled
this list.

You could probably build an entire marketing campaign or
improve an existing one with any one of the below insights
into human nature. Each week for the next year I will take
one truism from the list and quickly explain how you might
use it. If you want to receive the weekly memos, just sign-in
at my website, http://www.mrfire.com. (If you're already
on my email list, you will automatically receive the memos.)
For now, here's the list:

People can be persuaded to your side with a good story.

People only do things for the good feelings they get.

People will pay any amount of money to have their inner
states changed.

People only buy from people they know, like, and trust.

People make snap decisions about you and your business
based on little things you usually overlook, even the paper
stock of your business card.

People pick up on your energy, more than on what you say
or do, and decide to work with you or not based on what
they sense.

People know when you are lying, though some may mistrust
their own instinct.

People want you to do what you say you will do when you
say you will do it; they will reward you if you go one step
further and deliver more than what they expect sooner than
when they expect it.

People only act for self-serving reasons, no matter what
they say or you think.

People will never change their human emotions or basic
desires, only their dress and their tools will change.

People never question their own beliefs, so don't try to
change them.

People cannot tell you why they buy anything or predict if
they will buy something.

People always respond to free offers of something interesting
to them.

People will believe a wild claim if it is just this side of
unbelievable.

People will spend their last dime to be entertained.

People respond to flattery.

People want to be


happy. Period.

People want low prices while still wanting the best deal.

People can tell if you don't believe in your product or service.

People respond to enthusiasm.

People will follow commands that make them feel superior.

People buy for emotional reasons and justify their decisions
with whatever logic they can find or create, no matter how
ridiculous.

People idolize the past, complain about the present, and fear
the future.

People will never argue with you if you never make them
wrong.

People are deeply affected by what others think.

People always act for positive reasons, even if the behavior
is negative.

People will read any length of sales copy as long as it is
interesting to them.

People become information junkies when they are interested
in buying.

People will respond to you if you get out of your ego and
into theirs.

People want to be recognized.

People want to be loved.

People are interested in other people.

People are interested in the new, the off-beat, the unusual.

People are always interested in women, babies, and pets.

People love food and will read a recipe stuck in a sales
letter.

People universally feel deprived.

People do not care about you or your business until you
show them how you can help them.

People will mentally fill in holes to complete a story or sales
pitch.

People will deny that advertising works while responding
to ads.

People will read an ad if it doesn't look like an ad.

People will believe a news story over an advertisement
hands down.

People are collectors of something, whether of books or
thimbles or recipes, though they may deny it.

People will continue with a bad habit until it hurts.

People will do whatever you want as long as they don't
have a counter-thought to your request. Handle the objection
and they will comply.

People unconsciously respond to your unconscious intentions.

People feel that something or someone else is in control and
desperately seek ways to have power again.

People think about sex far more than they will ever admit.

People will deny that this list is entirely true.

About the Author

Joe Vitale is recognized by many to be one of the greatest
living copywriters. His latest project, the Hypnotic Writer's
Swipe File is a collection of over 1,550 copywriting gems that
took him years to compile. Click
here to learn more.
http://www.roibot.com/tk_hwsf.cgi?hwsfartnl

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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