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10 Common misconceptions about marketing on the Internet
1. You will get rich quick. Marketing on the internet takes a lot of work. This is not a get rich quick scheme. It takes much time learning and failing before you will succeed. Your success is entirely up to you. You will reap what you sow. 2. You...
Are You An Internet Marketing Failure?
It is not at all uncommon for people to dive into internet marketing with an abundance of expectation, and end up with very little in the way of results. The very nature of ecommerce allows people who have no money, inadequate knowledge, and very...
Internet Marketing Requires Lots of Patience!
When you first make a decision to start an Internet business or to put your existing business online, it helps if you have a realistic appreciation of just how long it takes to break-even on your efforts. Usually, it takes several months! Putting...
Outsourcing your Web Marketing
Outsourcing your Web Marketing The online world is still very new, and constantly evolving. You may be thinking about outsourcing your Web promotion to an expert who is immersed in this world as their fulltime occupation, rather than trying to...
Writing a Book’s Marketing Plan for Maximum Profit
Much has been written about book proposals. But less has been written about book marketing plans. This is wrong! What happens after your book is published has a great deal to do with whether you become published and profitable… or just published....
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Learn how to Measure the Effectiveness of Your Online Marketing Campaigns. . . in a free PDF download
Do you know that according to WebSideStory, an analytics firm, in 2003 medium to large Web sites got an average of 13.6% of traffic from search engines? Do you realize the power in that one simple statement?
Search engine marketers trying to get new business from medium to large Web sites can ask for log files from potential clients. They can then determine the percentage of traffic from search engines for those potential clients. They can compare it to the average, and use that number to prove the need for their services as well as the importance of search engine marketing.
The same principle applies to SEOs trying to prove to the marketing or management departments that search engine marketing needs to be taken seriously.
Measuring the percentage of traffic from search engines over time is one way to measure the effectiveness of an online marketing campaign. But hang on, because we're going to explain a few other definable elements that you may have previously thought of as un- measurable.
What other elements can be truly and effectively measured?
What about measuring things you probably haven't considered before, such as site stickiness and brand blurriness?
Site stickiness measurements are normally taken from the first page of a Web site as it's usually the most trafficked page and the entry point for the majority of online visits. The stickiness metric measures if people are finding what they expect to find as soon as they arrive on the site.
Brand blurriness refers to visitors who have searched for a similar product but landed on your page. In that case, your product or company names are similar, and it appears you may have a branding problem.
But how can you measure site stickiness and brand blurriness?
Have you heard of "scorecarding"?
Every client needs a scorecard and needs to know how they're doing from month to month or week to week. Any client, with the proper analytics, can have a set of scorecards.
What is scorecarding? A scorecard is a way of charting all of the metrics you've gathered, to where it's easy to present the information to your client, your marketing department, management,
or simply as a more efficient way of keeping track of your data.
How do you begin with scorecarding? Would you like to see samples of scorecards?
Introducing . . .
Search Engine Effectiveness Metrics and Scorecarding . . . By Marshall Sponder
I recently read one of the most in-depth and revealing articles I've ever seen on how to measure the effectiveness of a search engine marketing campaign. Written by Marshall Sponder (http://www.now-seo.com), a professional search engine marketer who's well-known for his unique and effective ways for measuring traffic and for developing scorecarding in the SEO industry, this easy-to-understand article breaks an often complicated topic into straight forward terms.
The article is almost 6,000 words long and is full of graphics and charts, so we've put it into PDF format to make it easy for you to download.
Visit this page to download the free PDF article:
http://www.searchengineworkshops.com/articles/e-metrics.html
This article covers all of the topics I've mentioned above, and it answers all of the questions.
In Conclusion . . .
Before your search engine marketing campaign even begins, you need to start analyzing your log files and measuring your search engine traffic. Traffic analysis is every bit as important as the marketing campaign itself.
Download Marshall's PDF article and look at the various metrics he's suggested for measuring the effectiveness of a search engine marketing campaign. Try his method of scorecarding and see how it works for you.
Become as serious about traffic analysis as you are about search engine optimization, and you'll soon be wallpapering your house with your search engine success stories!
Good luck!
About the Author
Robin Nobles teaches 2-, 3-, and 5-day hands-on search engine marketing workshops (http://www.searchengineworkshops.com) in locations across the globe as well as online search engine marketing courses. They have opened the first networking community for SEOs called The World Resource Center for Search Engine Marketers, and they have expanded their workshops to Europe with Search Engine Workshops UK
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
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Marketing - Wikipedia, the free encyclopedia |
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
en.wikipedia.org |
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Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
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Marketing.org - Home of the Business Marketing Association |
Serves the professional, educational and career development needs of business-to-business marketers. |
www.marketing.org |
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Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
www.marketingpower.com |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
www.brandrepublic.com |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
www.brandrepublic.com |
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Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
www.marketingmag.ca |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
www.clicksor.com |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
www.marketingjobs.com |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
www.cim.co.uk |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
www.technorati.com |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
www.marketingprofs.com |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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