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Letterhead on Email Offers Exposure, Credibility and an Excellent Marketing Opportunity
Internet marketers are well aware of the power of signature files. All of the Internet gurus recommend them as a fundamental tool to online marketing. Many, many sales are generated every day because of them. They are easy, simple and automatic. ...
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Letterhead on Email Offers Exposure, Credibility and an Excellent Marketing Opportunity
Internet marketers are well aware of the power of signature files. All of the Internet gurus recommend them as a fundamental tool to online marketing. Many, many sales are generated every day because of them. They are easy, simple and automatic.
They sit like little signs along the road, passively advertising your product, service and opportunity with every e-mail you send. They are comprised of a few words or lines of text and a URL or autoresponder e-mail address, as well as other contact information.
While we all know what a valuable tool the signature file is, many of them are missed or ignored all together. After awhile, many marketers stop caring what the other guy has to promote. It is easy to ignore a few lines of text tagged onto the end of an e-mail.
ROADSIDE SIGN VS BILLBOARD
The signature file, that little sign along the road is powerful. But posting a BILLBOARD to compliment your little roadside sign makes this even MORE POWERFUL. Placing a full color LETTERHEAD on each e-mail you send, featuring your company name, URL, your name, e-mail address, any additional contact information you wish will advertise for you even while you are sleeping. You can even display a photo of you or a graphic of your product.
HOW WILL THIS HELP YOU MAKE MORE SALES?
1.EXPOSURE
EVERY e-mail you send will expose your company or product FRONT AND CENTER! Say the flagship product for the nutritional company you are marketing for, XYZ Nutritionals, is Great Grape Antioxidants.
Your letterhead features a graphic or a photo of the Great Grape Antioxidants bottle (or even just the name as well as the company name). Maybe you could add another line like, fights free radicals, or 8 out of every 10 doctors take antioxidants, or 50 times more powerful than Vitamin C, or something to that effect.
You send e-mails to Aunt Bea regularly but gosh, you just do not want to push her into anything. You never really mention Great Grape. Just maybe some day she will look at her e-mail and the message will click, 8 out of every 10 DOCTORS??? Who knows? Maybe Aunt Bea will be your next customer. Maybe she will feel so great she will tell her friends and you will have half of them too. Who KNOWS what it will all lead to?
Do you have a DOWNLINE? Imagine this. Take the number of people in your downline and multiply that by the number of e-mails that each one of them SENDS, REPLIES TO, and/or FORWARDS in a single day, whether they be personal or business.
Now imagine them all with a full
color letterhead at the TOP of their e-mail announcing Great Grape Antioxidants. Just think of the number of free, passive ads that you have floating around cyberspace EVERY SINGLE DAY!
Send a thank you note to all the commercial e-mail you get in a day. EXPOSE all of these people to your ad for Great Grape Antioxidants, right there where they cannot miss it or ignore it.
2.CREDIBILITY
You are offering your company name, your personal contact information, maybe even your picture. Now your prospects will view you as reliable and trustworthy, not just hiding behind some anonymous e-mail address.
You may opt to place your company name, URL and product only, that is up to you. But to really MAXIMIZE your CREDIBILITY, there is no better way.
If you are running a special promotion for your product, you can really SHOWCASE it by using a letterhead that features it.
3. BRANDING
We all know the power of a repetitive brand. Look at Coke, Xerox and Kleenex. Not only is this image, it is selling. Branding is becoming more and more important as internet marketers move to the forefront with their products. Since the Direct Marketing Association says it takes 6-8 times for someone to act, they have to remember that you have communicated with them. Branding will leave that indelible impression in their minds and increase the probability of a sale.
If you are marketing for more that one company, have a letterhead for each company that you represent!
By using LETTERHEAD in your e-mail, you will
§ CAPTURE A MARKETING OPPORTUNITY with every e-mail you send § ADVERTISE even when you are not ADVERTISING § gain CREDIBILITY for you, your company and your product, and § people will NOTICE and REMEMBER your e-mail.
Letterhead is the NEWEST tool to add to your marketing arsenal.
For more information on this powerful marketing technique click here ------> http://www.letterhead4email.com/at.asp?a=162351
Letterhead Email; The Revolutionary new software that allows you to send email using your letterhead! Promote Yourself, Your Product and Your Business With EVERY Email You Send.
About the Author
Alfred J. Lautenslager is an award winning marketing/PR consultant, direct mail promotion specialist and entrepreneur. His businesses have helped hundreds succeed in their own businesses. In addition to the letterhead site at http://www.letterhead4email.com/at.asp?a=162351 he can be reached through the websites at http://www.prforprofits.com and http://www.marketforprofits.com
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