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Autoresponder Courses: The Automated Marketing Tool
Autoresponders, also known as mailbots, automatic email and email on demand were derived from the very popular fax on demand and designed to automatically respond to any email message it receives with an automatic response. Autoresponder...
Make your Writing or Marketing Projects your Top Priority
Make your Writing or Marketing Projects your Top Priority Judy Cullins c 2004 All Rights Reserved. When you finish your eBook or print books, you have a product you can sell. After you finish the book be sure to write the all important sales...
Marketing a Professional Practice Free Through Writing
Since I'm a writer and a coach, I grow my coaching practice by writing; it gets my name around, establishes my expertise, promotes my services and also the field of coaching. Always do your marketing in areas that you love! It works best. Writing...
Viral Marketing - Spread the word.
While a virus, in Medicine, is the smallest infectious agent, it is an extremely potent strategy in Marketing speak with similar abilities to proliferate. It is an effective means of advertising and relies on an understanding of what individuals may...
WEB Business ADS Marketing__5 TIPS on How to Write ``POWERFUL`` CLASSIFIEDS
WEB BUSINESS ADS MARKETING 5 TIPS on How to Write ‘’ POWERFUL’’ CLASSIFIEDS by Roger Baillargeon 1__USE A SIMPLE MESSAGE Think of Your Prospect Needs. What does he Want? What can You Offer to Attract Him? Use Verbs Because it Shows More ...
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LOCAL Marketing OR "Selling in Your Own Back Yard" (Where it really Counts!)
LOCAL Marketing OR "Selling in Your Own Back Yard" (Where it really Counts!) by Daniel Sage
Here's the breakdown. You have a business. You have a business location. You have a neighborhood where that business is located. You provide a service or product that's truly valuable to the right people. Great, now how do you find them? Or, maybe the Question should be - Where? How Will the Customers you Need EVER find You? Welcome to Business Marketing 101...
FACT "But Most Consumer Purchases are Made Within 12 City Blocks."
Think about it! Most Chains and Franchises (Burger King, Starbucks, Target, Wal-mart etc...there are now thousands!) can be found wherever there is enough Market Saturation. Most National Chains, Franchises, Grocery Outlets and Even Local Banks have figured this Equation out and are using it to reap HUGE sales by Region Count. (Census Tracts) They know the 12-Block Rule and apply it vigorously in all of their Sales and Marketing Strategies!
They also know that Market Share is the most Important Term in the Advertising Game.
Let's review a few things about the world of Business Advertising. There are more than 2 Million new businesses started every year. (Most are these are home based; this doesn't include MLM's or Affiliate programs) Over 500,000 of these will fail within 2 years. The average Successful ad campaign costs about $250,000 dollars. The average TV commercial is $10,000 for 60 seconds. The average radio commercial is $100.00 for 60 seconds. ($5000 to Produce!) To rent a Cab top billboard is about $300 a week. The average Freeway Billboard is between $2500-$5000 a month.
All of these fall under the category of Blanket Advertising. (Expensive and mostly ineffective in the short run, especially for small businesses. It works for Chains and Franchises simply because of the number and convenience of locations.)
Can you even hope to compete with their Advertising Budgets or Reach?
So, now that you know how local buying habits directly affect you - how many of these people does your advertising strategy currently reach? Do you even know how many residents there are in the 12 blocks surrounding you? Let's expand our marketing radius to 2 or 3 miles or a single zip code. Do you know anything about those residents? More importantly, do THEY know about YOU? These are questions you will need to answer if you are making your business succeed locally or at all.
The 12 Block Rule is the
Secret Ingredient to Franchise and Chain Store Success.
As a small enterpriser will never beat them at this game unless you engage the customer on a more personal level. They are the big corporations but you have one Serious Ad- vantage. You don't need 300 customers a day to meet your bottom line. This gives you the upper hand in targeting your market. You might only need 20 a day or 20 a month to meet yours and this means you can be a little more accurate in pinpointing your potential market. Smaller overhead means less mass-marketing is needed. Better to build than slowly and gradually and treat each customer as the precious commodity he or she is. You can spend less on "blanket type" advertising and be more direct in your marketing.
This also requires some degree of "intelligence" on your part to determine who the best prospects are for your business. Start by determining who is a perfect candidate for what you sell. Is it something everybody can use - or is it something that everybody needs? There is a very Big difference when it comes to marketing. Direct marketing is not just removing the middle-man from the buyer-seller equation. It's also a more hands on approach to reaching the consumer on his home turf. This means you'll need a deeper understanding of your customers and why they buy from you. Examine your business sales to date- who's been buying from you and why? Determine as much as you can about your current client or customer and you will have the basic profile of who your next one will be. Where in your own neighborhood do they live? Is there an overall demographic similarity between most of them and can you reach more of the same kind of individuals somehow? This is called Clustering and this kind of Market Research information you'll need to create a plan for of your own business marketing.
Local Marketing makes sense only because CONVENIENCE has changed ALL of our Buying Habits forever. You Must now play the game by the new rules or lose by the new Rules!
Daniel Sage is a Marketing Consultant and Entrepreneur living in Las Vegas. More info on Local/Neighborhood Marketing can be found on his site at http://www.customores.com Or send an e-mail to sage@customores.com
About the Author
Daniel Sage is a Marketing Consultant and Entrepreneur living in Las Vegas. More info on Local/Neighborhood Marketing can be found on his site at http://www.customores.com Or send an e-mail to sage@customores.com
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
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Marketing - Wikipedia, the free encyclopedia |
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
en.wikipedia.org |
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Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
marketing.about.com |
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Marketing.org - Home of the Business Marketing Association |
Serves the professional, educational and career development needs of business-to-business marketers. |
www.marketing.org |
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Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
www.marketingpower.com |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
www.brandrepublic.com |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
www.brandrepublic.com |
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Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
www.marketingmag.ca |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
www.clicksor.com |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
www.marketingjobs.com |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
www.cim.co.uk |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
www.technorati.com |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
www.marketingprofs.com |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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