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Autoresponse Plus, The Email Marketing Solution To Increase Sales
Autoresponders in General Autoresponders have been around for quite some time. The Internet is overflowing with companies offering them packaged up with various features at various monthly fee levels. As more and more people do business on the...
Business Marketing , Marketing Ideas and Marketing Strategy
Business Marketing Business marketing is expensive. Despite adequate funding, even large national businesses often find it difficult to develop successful marketing campaigns. And, with an increasing number of businesses marketing through every...
Guerrilla Marketing: A Cheaper Alternative
So you've spent an enormous amount on advertising in the media and got very little response -- or maybe you were scared enough by the prices that you never put the ads there to begin with. You're annoyed at how expensive it is to get even the...
Making your web-site an effective Marketing tool!
In today's fiercely competitive and boundaryless market place many companies feel compelled to create a website. Peruse the Internet and you will see a variety of websites with varying degrees of effectiveness. Some are downright terrible, many are...
Using Marketing PR to Promote Your Business
Public Relations is an important marketing tool, and should be considered carefully. It is a way of connecting with your customers, suppliers and distributors. The objectives of Marketing PR are to build awareness, raise your profile and build...
 
Low-Cost Marketing With Business Postcards

Low-Cost Marketing With Business Postcards
Copyright 2003 Bob Leduc

Modern, low-cost business postcards can drive a high volume
of traffic to your web site, generate a flood of new sales
leads, or promote any other business activity you want. They
are easy to use, cost very little and produce results almost
immediately.

Brief And Personal Works Best

Keep the message on your postcard brief. Announce a major
benefit. Then ask the person reading the postcard to visit
your web site or respond in some other way to get more
information.

Set up your postcard to look like a personal message instead
of a sales promotion. Prospects cannot resist reading a
postcard if looks like a brief personal message - even when
they quickly recognize it as a business communication. This
happens for several reasons.

1. Your message on a postcard arrives already opened and
ready to read.

2. It creates the feeling of reading a note from a friend
instead of reading an advertisement.

3. Your brief message cannot be overlooked - even by people
quickly screening their mail over a wastebasket.

Nearly everybody will actually read your postcard
...intentionally or unintentionally. Therefore, you will get
the maximum number of responses.

Simple And Low-Cost

You can print postcards with your own computer for about 1
cent each or have them printed professionally for about 7 or
8 cents each.

One cost-effective method when using your computer is to
print four postcards on an 8 1/2 x 11 inch sheet of standard
index paper. Then cut each sheet into quarters to produce
four 4 1/4 x 5 1/2 inch postcards. 100 sheets will produce
400 postcards for about 1 cent each.

For small quantities, print your postcards individually on
the 4 x 6 inch blank index cards available from any office
supply store.

Reduced Postage Rate

The current postage for mailing a postcard in the US is just
23 cents. That's almost 40 percent less than the postage for
sending a letter - yet the Postal Service processes
postcards the same as First Class Mail letters.

To qualify for this special postage rate, your postcard must
be at least 3 1/2 inches high by 5 inches long but not over
4 1/4 inches high by 6 inches long.


The paper thickness must
be similar to an index card. All office supply stores carry
paper designated as 67 pound card stock. This is ideal for
postcards and it meets the thickness requirement.

Non-Us Advantage: Business postcards used outside of the US
do not enjoy a reduced postage rate. But, non-US business
owners tell me their postcards are very cost-effective even
without a reduced postage rate. Since postcards are rarely
used for business purposes outside of the US, they attract a
lot of attention and generate a high rate of response.

Hidden From Competitors

Postcard marketing enables you to conceal your marketing
efforts from competitors. Nearly all other advertising uses
mass media where your competitors hear or see what you are
doing - and copy it.

Postcard marketing is personal. Only you and your prospects
are aware of your strategy. And only you know how effective
it is. When competitors become aware of your postcard
marketing program, they will not be able to evaluate your
activity. And they will not know how to copy it.

Postcards achieve almost 100 percent readership and generate
a high rate of response. Use them to drive traffic to your
web site, to generate sales leads, or to promote any other
business activity you want. You can create and send
postcards within a few days of deciding to use them. And you
will enjoy the results they produce in less than a week.

Bob Leduc spent 20 years helping businesses just like yours
find new customers and increase sales. He just released a
New Edition of his manual, How To Build Your Small Business
Fast With Simple Postcards and several other publications to
help small businesses grow and prosper. For more information:
mailto:BobLeduc@aol.com Subject: Postcards
Phone: 702-658-1707 after 10 AM Pacific Time/Las Vegas, NV

About the Author

Bob Leduc spent 20 years helping businesses just like yours
find new customers and increase sales. He just released a
New Edition of his manual, How To Build Your Small Business
Fast With Simple Postcards and several other publications to
help small businesses grow and prosper. For more information:
mailto:BobLeduc@aol.com Subject: Postcards
Phone: 702-658-1707 after 10 AM Pacific Time/Las Vegas, NV

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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