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Increase Your Response with Multi-Step Marketing
"There is only one way to judge the effectiveness of a marketing piece, and that is by the number of responses you get.” - Heidi Richards - Multi-step marketing is a simple yet extremely powerful strategy when you use it to its full potential....
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If a nonexistent man can change the world and millions of people with a message of joy then his marketing plan surely works. Right? Then what has Santa been doing right all these years that we can learn from? Santa’s message is short--joy. His...
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Make Out Marketing

What is the single biggest fear of teenagers, business owners and CEO’s alike?

The answer is simple. Making out for the first time, with an attractive partner or customer you really want to be with.

The jitters, the butterflies, that welling excitement building in the brain, are eerily similar whether you are talking about business or that first make out session.

All goes well and it’s magic ... Screw it up, and you may never see that customer, I mean date, ever again.

After reading a few teenage make out Blogs, you might just start to see the similarities.

Here is an anonymous quote from an angst teenager, “I was talking to her in the cafeteria yesterday at lunch and went to give her a kiss - and she totally blew me off! She said she doesn't think she likes me in that kind of way and just wants to be friends.”

Surprise, surprise …just because you have a customer in front of you doesn’t mean they are going to buy, and if you try and sell them too soon you are doomed to the ‘let’s just be friends’ routine!

Whether it is in love or business, you have to set the mood. Think of our teenager as the CEO of Smooth Operator Corp, and his mission was to just find that one perfect customer.

In this industry Smooth only needs one sale, to be profitable for life. With stakes that high, our resident CEO better have a sound marketing plan and budget.

Here is what we suggest:

1. Know everything about your prospective customer. What do they like? What do they hate? Where do they hang out? What do they read? Who do they associate with? What is their preferred method of contact? The more information you have the better you can design your marketing plan.

2. Your prospective customer will need to see your brand typically five to seven times before they buy. Make sure you advertise enough that your


product or service will be seen by your target market on a regular basis. This should also remind you to not try and close the sale before your future customer trusts you.

3. Your potential customer is not stupid, and expects to be treated accordingly. They want all available information about your product or service readily available, at their finger tips. If they have a question before they consider buying, they want to be able to call or email you, and expect a quick and upbeat response.

4. Your potential customer might like to see your references, or at least hear from a former satisfied customer just how good you are. Ask your satisfied customers for a testimonial and get permission to use it. This testimonial means ten times more to potential clients than anything you could tell them.

5. When the time is right to make the sale, ensure your future customer has no excuse not to proceed. You have answered all potential objections through the sales and marketing process. Set the mood and the sale then becomes a natural evolution to the relationship.

With just a little ingenuity, and plenty of sound planning your next make out marketing session could be a sure thing. Thank you to our resident CEO, for unwittingly contributing his make out marketing failure. We hope you get the sale next time!

by Lee Raito, CFP, FMA
Co-Author of Business Sexcess
www.BusinessSexcess.com

About the Author

Business and financial expert Lee Raito has teamed up with Internet marketing expert Sam Heyer to provide you with information that will take your business success to a place it has never been before. Their recent book, Business Sexcess, is the much talked about book that will transform how you look at business, success and sex. www.BusinessSexcess.com

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
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Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
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Dedicated to serving the educational and professional needs of marketing executives.
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Advertising, Marketing, Media and PR News - Brand Republic
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
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Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
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ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
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Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
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