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6 P's of Marketing
Plan, Pick, Price, Package, Promote, Prove 1. Plan your marketing strategy. 2. Pick a way to market. 3. Price it right. 4. Package it professionally. 5. Promote your product/service. 6. Prove that it works. If not, make it better or go back...
Can Message Board Marketing Work For You?
One of the things that makes the Internet fun is all the message boards and forums. You can sound off about nearly anything, get and give advice, and even build a relationship or two. But message boards can be great for another reason: They’re a...
Internet Marketing – Short Term Strategy
After spending a lot of time and effort on building a site, many wonder where they should start with Internet marketing. Site owners can be bombarded with pitches about marketing and it is hard to sort out what should be done. In this article, a...
The Mighty Marketing Brochure
"Brochure" is French, and it comes from brocher, meaning to stitch. According to The American Heritage Dictionary , a brochure is "a small booklet or pamphlet, often containing promotional material or product information." Accurate, yes....
The Most Powerful Marketing Weapon Ever Invented
It was probably first discovered out there in the caves or wherever else the history of mankind begun. And yet this weapon has been used so sparingly over the centuries. It is so powerful that those surprisingly few who have stumbled on to it...
 
Make Yourself Important. The "Rush Limbaugh" Marketing Approach

If you tune to the Rush Limbaugh radio show every day, these
words may be deeply stuck in your mind:

"I am the best most-listened-to talk show in America!"

It is annoying to many listeners, especially those who are new
to his show. There is nothing humble in the way Rush talks
about himself. I felt myself blushing the first time I heard
him talk - can he REALLY say these things about himself??

This is what you would call a "blatant, shameless
self-promotion" if it was posted on a public forum.

"Rush Limbaugh is truly a remarkable man. If you don't
believe that, just ask him!", sarcastically says the
SonsOfLiberty.Org (http://sonsofliberty.org/wrecking_crew/limbaugh.html)

After listening to Rush's show for over 4 years now, I became
a believer. I truly believe that he is the most-listened-to
talk radio host in America. I truly believe that he is among
the most intelligent and wisest political speakers out there.

The power of hypnotizing with words.

Do marketers use the same strategy to hypnotize their
prospects into believing they're the best? You bet they do!

How many times have you seen these statements on web sites or
in the promotional e-mails you receive:

- "The best Desktop software on the Net!"
- "The easiest way to design your own business cards!"
- "The ONLY Accounting Package for Health Professionals!"

Backed up by customers' testimonials, these statements put
your


prospects just in the right mood for doing business
with you.

How can YOU make yourself important?

1. List your qualifications and achievements on your "About"
page.

2. Mention all the big names and important people in your
industry that you have worked with or have met.

3. List all the media and press sources your name has been
mentioned in, or you have worked closely with.

4. State your hourly fees that you charge for your services
(if you're selling a product, which will save your customers
that fee because they'll be able to tap into your expertise
from your e-book, for example)

5. Add testimonials from your clients and colleagues that
emphasize how great you are.

6. Mention how many years you have been in business, if at
least over 5.

7. Be sure to list what courses you have taken and what
certifications you hold. Especially if they're well known
and appreciated in your target market.

There are other ways to make yourself important on your web
site, I am sure you can think of a few! Whatever you, don't
ever diminish yourself, your skills and your worth. There
will always be people willing to pay for your expertise,
IF you present yourself as an expert.

About the Author

Milana Leshinsky is the publisher of one of the most-read
Internet newsletters, "Web Expert or Not!". Sign up to
receive FREE Web Design Tutorials, Tips and Articles
at http://www.webexpertornot.com.

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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