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Email Marketing Tips
Email Marketing Tips By Anna-Marie Stewart Venton If you don`t know it yet, you will probably learn over time, that email marketing is probably THE most effective way of marketing online. That is, IF you do it the right way. Here`s a couple of...
The Trust Issue in Marketing
The Trust Issue in Marketing by Darrin F. Coe, MA copyright 2004 One of the prime motivating factors in the purchase decision making process is “trust”. A consumer will at some point for however long or short of a time, ask the question, “Can I...
Why Hire an Advertising/Marketing Consultant?
As a business owner, you have the option of taking several different approaches to handling your Marketing and Advertising. You may choose to handle the responsibility yourself, with the idea that no one understands your business quite the way you...
Why Your Marketing Efforts Aren't Working
A good friend of mine back in college wanted to learn how to play ping-pong. Every night after dinner he would play with the dorm Champ. Needless to say, it was a hopeless mis- match. I would stop by sometimes and watch him get pounded over and...
Will Online Marketing Work For You?
Will Internet Marketing Work For You? The answer is a very definite Yes. Can I earn an income with online marketing? Again the answer is yes. What kind of income, small, moderate, or large? Answer, It's your choice. First of all, it's the...
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Make Yourself Important. The "Rush Limbaugh" Marketing Approach
If you tune to the Rush Limbaugh radio show every day, these words may be deeply stuck in your mind:
"I am the best most-listened-to talk show in America!"
It is annoying to many listeners, especially those who are new to his show. There is nothing humble in the way Rush talks about himself. I felt myself blushing the first time I heard him talk - can he REALLY say these things about himself??
This is what you would call a "blatant, shameless self-promotion" if it was posted on a public forum.
"Rush Limbaugh is truly a remarkable man. If you don't believe that, just ask him!", sarcastically says the SonsOfLiberty.Org (http://sonsofliberty.org/wrecking_crew/limbaugh.html)
After listening to Rush's show for over 4 years now, I became a believer. I truly believe that he is the most-listened-to talk radio host in America. I truly believe that he is among the most intelligent and wisest political speakers out there.
The power of hypnotizing with words.
Do marketers use the same strategy to hypnotize their prospects into believing they're the best? You bet they do!
How many times have you seen these statements on web sites or in the promotional e-mails you receive:
- "The best Desktop software on the Net!" - "The easiest way to design your own business cards!" - "The ONLY Accounting Package for Health Professionals!"
Backed up by customers' testimonials, these statements put your
prospects just in the right mood for doing business with you.
How can YOU make yourself important?
1. List your qualifications and achievements on your "About" page.
2. Mention all the big names and important people in your industry that you have worked with or have met.
3. List all the media and press sources your name has been mentioned in, or you have worked closely with.
4. State your hourly fees that you charge for your services (if you're selling a product, which will save your customers that fee because they'll be able to tap into your expertise from your e-book, for example)
5. Add testimonials from your clients and colleagues that emphasize how great you are.
6. Mention how many years you have been in business, if at least over 5.
7. Be sure to list what courses you have taken and what certifications you hold. Especially if they're well known and appreciated in your target market.
There are other ways to make yourself important on your web site, I am sure you can think of a few! Whatever you, don't ever diminish yourself, your skills and your worth. There will always be people willing to pay for your expertise, IF you present yourself as an expert.
About the Author
Milana Leshinsky is the publisher of one of the most-read Internet newsletters, "Web Expert or Not!". Sign up to receive FREE Web Design Tutorials, Tips and Articles at http://www.webexpertornot.com.
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
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Marketing - Wikipedia, the free encyclopedia |
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Marketing.org - Home of the Business Marketing Association |
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Welcome - American Marketing Association - www.marketingpower.com |
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Online Behavioral Contextual Advertising and Marketing. |
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Employment site for marketing and sales professionals. |
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Marketing: See what people are saying right now on Technorati |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
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Guerrilla Marketing Online - The Official Site |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
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Pages tagged with "marketing" on del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
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