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Autoresponder marketing strategy. Confirmation email.
There are a number of different ways you can use autoresponders
to market to your visitors
One of them - confirmation emails
Using autoresponders to send instant confirmation emails to your
Customers and subscribes after they have made...
BEST MARKETING FOR WEBSITE INCREASES TRAFFIC
I am sure you have seen a lot of offers on the Internet promising to submit your web page to 500 or more Search Engines for a fee up to $375.00 or more. First of all, there are not 500 Search Engines on the Internet. There are only about 35 Prime...
Marketing Smarter to Earn More
An accountant once told me that he never met anyone who didn't want to make 30% more money. Whether you want a better lifestyle or to take more vacations, buy a fancy car, spend more time with your family, send your children to college or to...
Marketing Strategy
With the plethora of websites online and hundreds added each day, how are you going to separate your website from the others? When I began my first online venture I was so excited to have my website up and running and I remember thinking “wow,...
Trial and Error + Persistence = Successful Marketing
A few honest and successful Internet business owners will attest to the fact that they have made countless marketing mistakes. Many of them will admit that they didn't get it exactly right on the first try. However, practically all will tell you...
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Make Yourself Important. The "Rush Limbaugh" Marketing Approach
If you tune to the Rush Limbaugh radio show every day, these words may be deeply stuck in your mind:
"I am the best most-listened-to talk show in America!"
It is annoying to many listeners, especially those who are new to his show. There is nothing humble in the way Rush talks about himself. I felt myself blushing the first time I heard him talk - can he REALLY say these things about himself??
This is what you would call a "blatant, shameless self-promotion" if it was posted on a public forum.
"Rush Limbaugh is truly a remarkable man. If you don't believe that, just ask him!", sarcastically says the SonsOfLiberty.Org (http://sonsofliberty.org/wrecking_crew/limbaugh.html)
After listening to Rush's show for over 4 years now, I became a believer. I truly believe that he is the most-listened-to talk radio host in America. I truly believe that he is among the most intelligent and wisest political speakers out there.
The power of hypnotizing with words.
Do marketers use the same strategy to hypnotize their prospects into believing they're the best? You bet they do!
How many times have you seen these statements on web sites or in the promotional e-mails you receive:
- "The best Desktop software on the Net!" - "The easiest way to design your own business cards!" - "The ONLY Accounting Package for Health Professionals!"
Backed up by customers' testimonials, these statements put your
prospects just in the right mood for doing business with you.
How can YOU make yourself important?
1. List your qualifications and achievements on your "About" page.
2. Mention all the big names and important people in your industry that you have worked with or have met.
3. List all the media and press sources your name has been mentioned in, or you have worked closely with.
4. State your hourly fees that you charge for your services (if you're selling a product, which will save your customers that fee because they'll be able to tap into your expertise from your e-book, for example)
5. Add testimonials from your clients and colleagues that emphasize how great you are.
6. Mention how many years you have been in business, if at least over 5.
7. Be sure to list what courses you have taken and what certifications you hold. Especially if they're well known and appreciated in your target market.
There are other ways to make yourself important on your web site, I am sure you can think of a few! Whatever you, don't ever diminish yourself, your skills and your worth. There will always be people willing to pay for your expertise, IF you present yourself as an expert.
About the Author
Milana Leshinsky is the publisher of one of the most-read Internet newsletters, "Web Expert or Not!". Sign up to receive FREE Web Design Tutorials, Tips and Articles at http://www.webexpertornot.com.
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