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Internet Marketing with Sweat Equity
Think of your web site as a house. You want to maintain the investment and add equity so you remodel the bathroom, re-face the kitchen cabinets, landscape and add special touches that you know in the long run will increase the value of your home....
Lost in Translation? How to get your marketing message to an international audience
Did you know that only 28% of the entire European population can read English? This percentage is even lower in South America and Asia. Even the growing Hispanic community in the U.S. still prefers to read in Spanish for the most part. This means...
Marketing-Minded Financial Planners Piggyback on "Topic A" to Get Free Publicity
That big story the media pursue each day is what I call Topic A. And even if it doesn't seem to have anything to do with financial planning, it often lead to huge media visibility for you. Often, Topic A has a controversial element, such as when...
Marketing Students: 5 Guidelines For Your Final Paper
Get motivated! ('Why do I write this paper?") This is a basic question with a not-so-basic answer. In order for a job to be done well – and your dissertation paper is, in fact, a job to be performed – you should give yourself time to figure out...
Synergy Integrated Marketing - Winning solutions
Synergy Integrated Marketing FROM THE ART EXHIBITION TO THE TASTE OF SENSATIONS - AND VICE VERSA When the Museum of Finnish Art, Ateneum ( since 1887 ) gave me the assignment to create and execute the 'Marketing Communication Concept' and to find...
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Marketing: Can I Trust You?
We live in an unprecedented era of communication. Because of this, your prospects are literally bombarded from all directions with marketing messages. They’ve heard so many hyped claims, that they automatically distrust them all.
How can you avoid this in your marketing messages? How can you convince them that what you promise is what you will actually deliver?
First of all, tell the truth. Don’t promise that your widget will do something it won’t. You may get sales in the short term, but long term, nothing you say will be believable ever again.
Now that we’ve got the obvious out of the way, here’s what else you can do to make your ads and commercials believable: Prove every claim that you make as you make it.
Why will your widget give your prospect more time with her family? Because it slices exactly 53% faster than the competition. How do I know your weight loss product works? Because it was discovered by a doctor in Nevada. What makes me think your real estate firm
will sell my house? Because your average home sells within 18 days.
Notice the precision of the proof: 53%, not 50 or even 55. A Nevada doctor as opposed to just any physician. An 18 day average, not 15 or 20. Believe it or not, a specific number will actually pull better than a rounded one even if the rounded one seems more favorable. Why? Because the rounded one smells like what it is: hype. Details are believable. Vagueness isn’t.
Put the proof with your promise, and give it some detail. It will sell better than all the hype you can conceive.
About the Author
Lisa Packer, author of "How To Dramatically Increase Your Business... Without A Blockbuster Budget" and "7 Ways To Get A Pay Raise From Your Web Site" is an independent Copywriter and Marketing Consultant. Find out how to get these two reports, plus more helpful articles like the one you just read at www.dramatic-copy.com. Dramatic Copy: The Right Words Make A Dramatic Difference.
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
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Marketing - Wikipedia, the free encyclopedia |
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
en.wikipedia.org |
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Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
marketing.about.com |
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Marketing.org - Home of the Business Marketing Association |
Serves the professional, educational and career development needs of business-to-business marketers. |
www.marketing.org |
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Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
www.marketingpower.com |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
www.brandrepublic.com |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
www.brandrepublic.com |
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Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
www.clicksor.com |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
www.marketingjobs.com |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
www.cim.co.uk |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
www.marketingprofs.com |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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