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8 Myths about Online Marketing
8 Myths About Online Marketing 1.Hit = Sales You got hits; is Not the same as you got sales! Generating traffic or hits to your websites is the priority for any online business. Conversion of hits into sales would be on top of that. 2.Great...
How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing & The Psychology Of Selling - Part 3
To read the beginning of this special report, you can download it here:
http://www.trafficstrategiesonsteroids.com/popcorn.pdf
Let's continue to discuss the various marketing principles that are involved in "popcorn marketing":
2....
How to Brief a Marketing Agency
A new client recently emailed us a brief here at Mano Design. It was very brief brief indeed. All it said was, "Can you write me some copy for a postcard?" Resisting the urge to write, "Dear Customers. Having a wonderful time - wish you were...
Improve Email Deliverability: 15 Tips for Successful Email Marketing
Delivering email newsletters and sales messages to opt-in subscribers and customers is getting more exasperating—and more expensive—by the day. Delivery rates for email have gone through the virtual floor. According to MarketingSherpa, one out of...
Two Steps to Becoming an Internet Marketing Celebrity
Would you like to rank with the Joe Vitales and Ken Evoys of the World Wide Web? Then do the same things they've done! Here is an easy-to-follow outline for doing just that.
1. What is your Unique Selling Proposition, or USP?
Create an...
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Marketing Classics - Must Read Books from the Greats
© 2004, John Calder http://www.TheEzine.net
A large part of online marketing is really a high-tech version of classic direct sales techniques. From landing pages to affiliate recruitment to attracting list signups, all employ variations on classic marketing methods. With that in mind, there are several direct marketing books that are generally considered classics. These are worthy reading and study materials for all marketers.
One freely available book is "Scientific Advertising" by Claude C. Hopkins. A quick search on Google will reveal dozens of web sites that have posted this entire work for online reading, or that have made it available for download as an ebook. This relatively short book, published in 1923 and now in the public domain, has had a profound impact on many great marketers and advertisers that followed, and is at the very core of more expensive marketing courses. Hopkins believed advertising was "salesmanship multiplied", and isn't that concept true when applied to Internet marketing as well? This book is a bargain at any price, and since it's now available free, there's no excuse for not reading it.
"Tested Advertising Methods" by John Caples, first published in 1932 and now in its fifth
revision, is another advertising and direct response masterpiece. This is where you will learn the meat of copywriting and advertising. Caples is the creator of one of the most well-known ad headlines ever - "They Laughed When I Sat Down At The Piano. But When I Started To Play..." . That headline was created at the beginning of an advertising career that lasted 45 years.
Finally, there's "The Robert Collier Letter Book". Like the others, this was first published in the early half of the 20th century, in 1934. Yet it still remains a truly great classic today. This is considered by many copywriters to be "salesmanship in print". Collier reveals techniques that are still effective today because our basic wants and needs are still the same. For many years copywriters paid large sums to buy a used copy of this book. It's now available directly from the Collier family online.
About the Author
John Calder is the owner/editor of The Ezine Dot Net. Subscribe Today and get real information YOU can use to help build your online business today! http://www.TheEzine.Net
The Ezine DOT Net RSS feeds are available.
(You may reprint this article in full in your newsletter and/or web site)
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