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12 Thoughts for Marketing: The Condensed Version
1. The Power of Words.. One and Two Word Headlines are real Attention Grabbers! Remember that your HEADLINE is the most important part of your ad. Use Power Words - For a reference list of the Best Power Words check ...
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Autoresponders = Automatic Internet Marketing Success By Hannes Johnson What if you could send out all the information that your potential customers have requested without checking your email or answering a phone? While...
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Developing an online marketing strategy is essential before you do any marketing or promotion of your business. Without a strategy it's like stabbing around in the dark, not knowing what you want to achieve. You risk your marketing becoming...
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Marketing – Like a Game of Chess

Have you started thinking about your Valentines Day Promotion yet?

It may sound like a strange question on the day before Thanksgiving but it really isn’t. When scheduling your promotions it is like a game of chess. You should always be thinking at least 3 moves ahead.

In this case each "move" should be one month. Therefore you should have been
thinking about your Valentines, or February promotions as you fall asleep after your big Turkey dinner.

There are a few reasons why you need to have your promotions figured out that early.

Getting Promo Out Takes Time.

By having it all worked out months in advance you give yourself enough time for the logistics. Getting the concept down, getting artwork put together, printing, and mailing all have to be done and this can take several weeks from being an idea in your head to being a piece of promo in your customers hands. You are also going to want to have the piece in your customers’ hands at least 2 weeks before the sale or event.

Get the Message Out Multiple Times.

Getting your promo out early lets you drive your message home through repetition. Take Christmas for example. If you start mailing to your customers in the beginning of November, you will be able to cement your company name in their head because you will be able to mail to them multiple times before they have to make their Holiday purchases. On the other hand if you start


mailing to them in late November or Early December you will not have the time to do multiple mailings. Getting one mailing out at that stage will still be much better than not sending anything at all, but nothing works better when promoting than multiple mailings with the same message to the same list.

Free Up Time for Running Your Business.

Most people who own a business do their own marketing. Thankfully marketing is one of the few things in a business that you can do far in advance. By scheduling your holiday promotions ahead of time you will make yourself available to wear all of the other hats that you do around your business.

Scheduling promotions can seem like a huge task, but some things are just worth the extra thought. It really isn’t that daunting. Once it is done, then you’ll have time to put your ideas and energy on other areas that need your attention so that you maximize your efforts toward expansion.

Check Mate!


About the Author

Joy Gendusa founded PostcardMania in 1998; her only assets a computer and a phone. In 2004 the company did close to $9 million in sales and employs over 60 persons. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. Now she’s sharing her marketing secrets with others. For more free marketing advice, visit her website at www.postcardmania.com.

 

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Serves the professional, educational and career development needs of business-to-business marketers.
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Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
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Marketing Magazine - Marketing News - Brand Republic.
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Offers a Canadian source of news and articles on marketing, advertising and media.
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
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The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
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See all blog posts tagged with marketing on Technorati.
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Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
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www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
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ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
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Direct Marketing Association: Telephone, Mail & Internet Marketing
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