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10 Keys To Successful Online Marketing
The Internet is definitely the wave of the future. Dot-com fever is every where, and it seems that there is no cure. Fortunes are being made online and you want to stake your claim. Here are a few key points to keep in mind as you develop and...
Email Marketing Systems to Help Boost Exposure and Profits... System #1 - 2-Step Process for Your Advertising
Ok, ok we are not talking about dancing the 2-step, however, there is a 2 step process that you can follow with respect to advertising. A process that will help you gain exposure, because that is what advertising is all about, but if you plan it...
***Marketing Plan***
If we consider the definition of marketing to be 'identification and profitable satisfaction of customers' needs' - which is broadly in line with my earlier suggestion. It than follows that the well being of a business depends on satisfaction of...
Trash The 2002 Marketing Plan - and just start over
Nothing can approximate the loss and sense of grief that we feel for the victims of the World Trade Center and the Pentagon Tragedies. However, the economic aftermath is just beginning to take shape and it is ugly. Now, the most patriotic thing that...
What is a Marketing Plan Anyway?
Building a business that grows steadily in size and profits is like building your dream house. First, you identify what kind of home you want, then you and your architect plan and create blueprints for your house, then you'd build it, move in and...
 
Marketing Strategies For Now!

Never, I swear to you, never did I think, antipathetic as I
am to all things reeking of MLM, that I'd ever share this with you.
And yet success principles simply are. Here are the marketing
strategies that took Amway (to think I'd even mention that word!) to
international market penetration.

What works, works. Strategies and models that let a kitchen
table vision rise to world-wide success are worthy of our study.
Here are the 7 actions that worked for (ugh) Amway. And they can
work for you.

1. Sell the dream. When you target decision-makers who can
hire you, paint a glowing word picture of the array of benefits
awaiting the organization, the decision-maker, and the audience.
Lay it on with a trowel. Make the most of all the truth you've got.
Speak of the joy and gratification, the recognition and professional
growth awaiting the decision-maker as an outcome of choosing you to
speak or train. Place the decision-maker in the picture. "Imagine
how you'll feel when..." "Visualize your next Performance
Evaluation after you recognize me as the ideal person to add value to
your conference now..."

If the fates allow you to be in direct touch with the CEO or
EVP, focus on how your intervention will yield outcomes that delight
the shareholders, the Board Chair. Delineate how your actions
produce more productivity, more profits, greater market penetration,
higher market share, better positioning for a brand, etc.

When you stand before your audience, do this: Share a vivid
view, an exciting promise of the spectrum of results they create for
themselves personally when they abide by your recommendations.

2. Offer residual benefits, long-term benefits, if possible.
Does the reputation they establish through using your ideas live on
for many years or decades? Tell them so! Is a passive income
stream generated, maybe a bigger retirement cash-flow? Tell them.
Think this through. Tell each level the ongoing benefits of the
benefits.

3. Offer a System and tools. People love systems. This is
why franchises do


so well. There's a system in place. There's a
road map, a blueprint. There's a proven way to create desired
outcomes. There's peace of mind. There's safety.

4. Pre-handle problems. Tell them what to expect. Provide
remedies in advance. Empower them to use those remedies. Most of
all be clear that they are accountable for their actions and for what
those actions yield.

5. Build win-win relationships. Tell them how much you care.
Prove it. Live your caring. Model what caring is. Provide access
to you or to your surrogates. When problems arise, celebrate the
opportunity. Translate the problems into challenges. View them as
opportunities to serve.

6. Work your butt off. Is that too colloquial for you?
Dedicate your time and energy to the delivery of value. Then more
value. Then more yet. Apply yourself diligently and relentless to
your tasks. Do more than is expected, more than is required, more
than anyone in their right mind would do.

7. Surrender to your purpose. This one is from me. Surrender
is the price you pay for the success you want. It always works.
Give yourself wholly to the outcomes you desire. Ultimately all
obstacles level off. They transmute into pathways to the attainment
of your desires.

Here's a little secret. Surrender involves love. Love
your work. When you love something enough it reveals all its secrets
to you. Test this thesis. Test it on some current project. Test
it on a speech, a seminar, a workshop. Pretend your client is
paying you 10 times as much to present this program. Then act to
deliver 10 times the value. And watch what happens.

About the Author

Burt Dubin, a 20 year veteran of the business of speaking, coaches and mentors speakers and wanna-be's world-wide. For samples of his wisdom, simply go to his web-site, or e-mail Burt at burt@SpeakingBizSuccess.com. Down-load some of the 20 FREE articles and 26 FREE newsletters. 1 Speaking Success Road, Kingman, Arizona 86402-6543, USA. Phone 1-800-321-1225. Fax 928-753-7554.
E-mail Burt at:

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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