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E-marketing Strategy: 7 Dimensions To Consider (The E-marketing Mix)
What is e-Marketing? e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt – that e-Marketing first appeared under...
"Marketing Strategies from the Most Successful Small Businesses in America"
Imagine practicing archery with your eyes closed or throwing a football with a blindfold on. In both cases, being prevented from seeing your target would make it nearly impossible to hit it. This concept can easily be applied to business, as well....
Save Time and Money Marketing to One Audience
Let's say that before this year ends, you want to market your book at $20 to 170,000 business women over 40 who want to create a relationship. You have found them on top Web sites through a search for "listening," "communication," and "business...
Viral Marketing for Subscribers / ePublications 2004
Viral Marketing for Subscribers / ePublications 2004" by Maria Gates From the start of the HomeBased Internet Business world , " How To" start, grow and promote an ePublication Mailing List has been the #1 method of passing along Free Information...
WHAT'S THE ONE QUESTION YOUR MARKETING NEEDS TO ANSWER?
It started with a question about their web site, and before I knew it, the company president was bringing in every piece of promotional material they used, from their yellow page and magazine ads to the booklet they give clients at a first meeting....
 
Marketing to Today's "Distracted" Consumer

The average consumer today is exposed to a deluge of 1,700 marketing
messages during a single 24-hour period according to recent
advertising industry numbers. Look around you, we marketers have
pasted, injected and/or overlaid marketing messages (read
advertising) in any possible place imaginable! Case in point, NBC
will start to digitally insert commercial "billboards" into
advertising content to be broadcast during the winter Olympics - in
essence a commercial within a commercial.

Core Marketing Materials

Marketing messages and processes must be condensed, hard-hitting and
presented in formats that are easy to understand and digest - not MBA-
speak or techno-jargon. Long mission statements with flowery prose
simply don't cut it in today's "distracted economy" -
customers/clients/partners want to understand what products and
services your selling, at what price and how they are supported.

A one-page company Facts sheet is an essential component of any
marketing campaign - it provides a snapshot of essentials about your
company including markets addressed, contact points, core technology,
products or services sold and business partners. A well-written Fact
sheet should be one page and provide just baseline information,
without any hyperbole.

Power Point presentations by their very nature force you to distill
your information down into bullets and short sentences. Enabling you
to make a presentation in a meeting, or have content ready for
viewing on a 24/7 basis via your web site. You can create several
iterations of the presentation which can be tailored for customers,
partners, investors, etc. - mixing and matching your core 8-12 slides
with others that "speak" to different audiences.

Web-enabled Marketing

I've written several articles on web-enabled marketing and the need
for simplicity when designing a web site, with content that is
tailored for the online community. Many companies are wasting
resources on web sites that don't work as an information resource -
most of these sites function more as a testament to the designer's
ability to use cutting edge software graphics tools.

Many web sites still utilize text that is just pulled from other
marcom materials, ignoring "rules of the road" for content on the
web - the online community wants information


presented in short
paragraphs comprised of 2-3 sentences, with lots of white space.

A good web site should act solely as an appetizer for a four-course
meal - whetting the appetites of the viewers and motivating them to
take some action that moves them forward in the marketing process
such as contacting the company or registering via the web site for
more information.

Speaking of web site registration - this too should be optimized for
today's "information overloaded" customer. Only basic requirements
should be requested (name, contact points, interest level) with a
Privacy Statement linked via the registration page clearly stating
your marketing policy; which by the way, you should adhere to without
any deviation, or risk the wrath of your customers.

Opt-in E-Mail

Opt-in e-mail has now become today's marketing methodology du jour -
it works and it's cost effective. Approximately 50% of opt-in e-mail
content is done in HTML (graphics inserted) format and the other 50%
in text format. We strongly recommend text format to most of our B2B
(business to business) clients - and we utilize a standard format
that has generated 8-25% response rates from numerous campaigns we've
created.

We structure the e-mail message so it is in three short paragraphs,
with customer referenceability built in to the message and we utilize
at least 10% of the media buy to test 2-3 different messages. The
subject line is one of the most critical elements - it has to get the
recipient's attention and cut through the clutter of hundreds
(typically) of other messages they will be receiving during a 24-hour
period.

Executive Summary

So, the executive summary for this entire article can be summarized
in a few words "finely hone your marketing and remember less is
more " - if you repeat this mantra as you move forward through your
marketing processes you should be able to reach today's "distracted
customer" in a timely and cost effective manner.


About the Author

Lee Traupel has 20 plus years of marketing experience - he is the co-
founder of Intelective Communications, Inc.
http://www.intelective.com, a marketing services company which
provides strategic and tactical marketing services exclusively to
small to medium sized companies.
He can be reached at Lee@intelective.com

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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  • inner directed marketing a new way to prosper in tough times

  • insider secrets to internet marketing

  • interactive marketing your key to success in 2005

  • internet affiliate marketing 101 its all about relationships

  • internet marketing

  • internet marketing 5 reasons why your business must have an online presence

  • internet marketing advantages and disadvantages

  • internet marketing agent needed from home

  • internet marketing and the art of motorcycle maintenance

  • internet marketing are you penny wise and dollar foolish

  • internet marketing avoid blind sheep mentality

  • internet marketing a maze in a haze

  • internet marketing basics

  • internet marketing content is king

  • internet marketing expert cant give away 100 bills

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  • internet marketing for dummies

  • internet marketing for sales leads

  • internet marketing guide

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  • internet marketing idea publish an ezine

  • internet marketing idea use internet marketing to sell network marketing or mlm

  • internet marketing in the future

  • internet marketing is changing right before your eyes

  • internet marketing is confusing isnt it

  • internet marketing is like a roller coaster ride

  • internet marketing is not like off line marketing

  • internet marketing i dont know everything neither do you

  • internet marketing just got easier new web traffic roi calculator launched

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  • internet marketing predictions for 2006

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  • internet marketing requires lots of patience

  • internet marketing secret know your competition

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  • internet marketing success is a cumulative effect

  • internet marketing success requires a business plan part ii

  • internet marketing success requires a plan part i

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  • internet marketing top 13 tips to promote your website

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  • introduce to pluginnetproefit com marketing strategies that empower success course

  • in marketing you need to focus on the benefits

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  • is a marketing plan the same thing as a communications plan

  • is database marketing a good thing

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  • joint venture marketing and what it can do for you

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  • kiss marketing the basics

  • knock knock aka internet marketing application for non internet businesses

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  • learn how to measure the effectiveness of your online marketing campaigns in a free pdf download

  • learn successful e mail marketing tips

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  • lost in translation how to get your marketing message to an international audience

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  • make your 2005 email marketing plan successful six useful tips

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  • making the transition from classic marketing to virtual marketing for artists

  • making your web site an effective marketing tool

  • manufacturers shift marketing budget away from direct mail in 2006

  • manufacturers shift marketing budget away from print advertising in 2006

  • manufacturers shift marketing budget away from tradeshows

  • manufacturers shift marketing budget to the web

  • marketing

  • marketings endless road

  • marketings greatest enemy

  • marketings magic bullet

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  • marketing 102 aiming vs spraying

  • marketing 2005

  • marketing and multiple streams

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  • marketing and selling through the mind of your customer

  • marketing and the hired guerrilla

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  • marketing as a second language

  • marketing as a spiritual practice

  • marketing as a spiritual practice ii unearthing your potential

  • marketing a misunderstood or scary product or service

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  • marketing a professional practice free by writing

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  • marketing basics gather it all up

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  • marketing strategies stop struggling and start attracting

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  • marketing tourism online part one the basics

  • marketing tourism online part two attracting visitors to your website

  • marketing to a global audience

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  • marketing to hispanics latinos

  • marketing to the affluent with wine

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  • marketing to your niche markets with stories

  • marketing trends from the digital frontlines

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  • marketing vs business brochures

  • marketing vs sales

  • marketing vs selling why theres a difference

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  • marketing wizard shares her 2004 marketing forecast

  • marketing yourself online freelancing 101

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  • massage marketing made easy marketing plan for therapists and bodyworkers

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  • michael jackson classic marketing blunders and your wallet

  • mlm cyanide pills top 5 sure fire ways to kill your network marketing business

  • mlm network marketing success secret own the product

  • mlm training the mlm success secret of the master skill in network marketing

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  • mobile marketing a new age strategy

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  • modern marketing with postcards

  • money making real estate marketing ideas

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  • moving beyond marketing rituals to increase profits

  • multicultural marketing taking care of business at hand

  • my border collies internet marketing advice no 4

  • my dumbest marketing blunder and how you can avoid it

  • my experiences of internet marketing with no knowledge and a very limited budget

  • my favorite home business marketing ideas

  • my marketing budget is small how can i make the most of it

  • nation branding and place marketing the place

  • natural marketing for full business success

  • network marketing

  • network marketing dos and donts

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  • network marketing its all about customers

  • network marketing success are you wasting your time with the wrong prospects in mlm

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  • network marketing success secrets the mlm success power of passion

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  • network marketing who do you know

  • net marketing a passion or an obsession

  • neuromarketing smart marketing or jedi mind control trick

  • news search is influencing internet marketing

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  • new publications will provide innovative tips on marketing good niche products in the niche market

  • new realities for e mail marketing

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  • niche internet marketing tactics part i

  • niche marketing 10 product creation tips

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  • no bull guide to internet marketing

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  • offline network marketing recruiting vital for an online business

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  • of habits focus and success in online marketing

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  • online marketing 10 volcanic ways to erupt your website sales

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  • online marketing matrix

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  • online network marketing 101a basic must steps to follow to be a successful marketer

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  • optimizing marketing programs through customer feedback

  • outrageous marketing for outrageous success in 2002

  • outsourcing your web marketing

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  • overview on qualitative data collection techniques in international marketing research

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  • part 1 an introduction to internet marketing

  • pay per click adverting and article marketing compared

  • pay per click marketing copy tactics to avoid

  • pay per click marketing does it work for industrial companies

  • pay per click marketing for hotels

  • pay per click marketing how to waste your advertising budget

  • pay per click search engines are the top internet marketing tools

  • peer to peer marketing

  • permission marketing with tip sheets

  • picket marketing

  • pin the tail on the web marketing donkey

  • pixel marketing the secret behind the phenomena

  • planing your marketing

  • play the internet marketing video game and win 1000 a

  • polls and surveys a great path to free publicity for marketing minded financial planners

  • postcards effective marketing tool

  • postcards with an edge 7 ways to use postcards in your marketing campaign

  • postcard direct mail marketing 15 ways to grab attention

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  • preventive marketing offers small mid sized business owners an ideal way to maximize their results for minimum investment

  • principles in marketing to women

  • profitable target marketing 6 lessons from major league baseball

  • progressive marketing tactic

  • promotional marketing products selecting the perfect item

  • pr the wildcard marketing strategy

  • publicity and marketing magic for financial planners the four mores

  • publicity marketing minded financial planners never say these words to a reporter

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  • put your marketing to the so what test

  • race and marketing does skin color still matter in america

  • read this sell more direct mail marketing is about benefits not features

  • real estate internet marketing is the way to go

  • real estate investors how to get a powerful marketing education for free

  • real estate marketing 10 ways to improve your marketing in 2006

  • real estate marketing do you use direct mail

  • real estate marketing how to measure your direct mail success

  • real estate marketing how to use the media to your advantage

  • real estate marketing online are you capturing leads or losing visitors

  • real estate marketing online can prospects use your website

  • real estate marketing online search engine tips for agents

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  • real estate marketing with rss

  • recovery marketing hop on and take a ride

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  • relationship marketing online

  • relevancy the new black for online marketing

  • religion and online marketing the 21st century pulpit

  • restaurant website promotion how to boost your business using tested online marketing tactics

  • revealed the myth of making money through affiliate marketing

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  • review email marketing benchmark guide 2006

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  • rss a new face of online marketing

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  • rules of thumb for marketing to your past customers

  • sales and marketing terminology

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  • sam n ellas homestyle restaurant better known as effective use of humor in your marketing materials

  • satisfied employees a powerful marketing strategy

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  • schmidt and cutler articulate marketing voice for manufacturers

  • searching for free marketing tools you already own the best there is

  • search engine marketing are you accidentally hiding from potential customers

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  • search engine marketing john alexander interviews seo author susan oneil about the early days

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  • sex and the gods of internet marketing

  • shady marketing tactics what they will cost you and your business or learning to market responsibly

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  • skip christmas this year do give thanks marketing instead

  • small biz marketing stategy when to launch a new product

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  • small business marketing and advertising branding vs direct response

  • small business marketing are you using a net or a spear

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  • small business marketing secret 1 the most important word in advertising

  • small business marketing secret 2 marketing is like fishing you need a hook

  • small business marketing secret 3 what you should have learned in science class

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  • small business marketing secret 6 a bucket of hot dogs and a squirt of word of mouth advertising

  • small business marketing series choosing a niche market

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  • ten tall tales of traditional marketing 1

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  • the 10 commandments of guerrilla marketing design

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  • the 3 ps of internet marketing

  • the 4 active marketing ingredients that could make or break you

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