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Informative Articles

How to Brief a Marketing Agency
A new client recently emailed us a brief here at Mano Design. It was very brief brief indeed. All it said was, "Can you write me some copy for a postcard?" Resisting the urge to write, "Dear Customers. Having a wonderful time - wish you were...
How To Win The "Marketing War", Capture Your Prospect's Mind And Make More Sales
How To Win The "Marketing War", Capture Your Prospect's Mind And Make More Sales ------------------------------------------------------------ (c) 2004 Charles Kangethe ------------------------- As a marketer you are engaged in a "War" with...
Internet Marketing Strategies -- Paying For Traffic
If you've been struggling with your website traffic and your sales aren't what you had hoped, then maybe it's time to start paying for traffic. Pay-per-click Search Engines provide an extremely effective means of obtaining highly targeted traffic...
Marketing-Minded Financial Planners, Use This System to Track Publicity Progress
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Website Marketing Mistakes Smart People Make
You have invested your time and money into putting up your company website. Your prospective customers are out there somewhere and you want to make aware of your site, your address, what you offer and why they would want to visit. You have some...
 
Marketing Wizard Shares Her 2004 Marketing Forecast

With next year just around the corner, Internet Marketing
Wizard, Catherine Franz, is sharing some tips on what to
expect in 2004 that could possibly affect your business.

* Interrupt marketing is still fading in 2004, actually
decreasing tremendously faster than in 2003. And could be
totally eliminated by consumer voice and some new government
regulations being proposed.

* Legitimate advertising climbing.

* Required planned marketing strategies doubling in order
to stay ahead in building trust and continuing a legitimate
marketing campaign.

* Online trial by error marketing will continue to fade to
almost nil by the end of 2004.

* Online surfers increased their sophisticated in 2003 and
will double in 2004.

* E-commerce is going to make some drastic changes in
transaction smoothness.

* Website hosting companies are going to begin to need to
create other backend revenue because hosting prices are
going to drop considerably due to larger companies providing
more hosting services fee in order to attract higher numbers
to make bigger revenues from their mailing list numbers.

* Viral marketing


is going to get easier, prove to increase
its usefulness and will triple its popularity for promoting
products and services. Expected numbers are predicted to be
off the charts.

* Referral or Word of mouth promotion is still the number
one answer to marketing in 2004. There will be big increase
in referrals, joint ventures, and strategic alliances.

* Bragging will be on the increase and will become even
more sociably accepted in sales than in 2003.

* Fierce competitor competition among services companies
will decline just slightly as companies run to catch up on
learning to marketing cleanly.

* Web sites going e-commerce will double its numbers from
2003.

What part of this prediction affects your business in 2004.
What plans have you made to "adopt and adapt" your marketing
strategies to handle these variables.

About the Author

Word count: 506

Catherine Franz is a marketing industry veteran, a Certified
Business Coach, Certified Teleclass Leader and Trainer,
speaker, author. You can subscribe to her award winning
daily marketing ezine -- Light Bulb Moment at:
http://www.AbundanceCenter.com.

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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