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Choosing Tactics for Your Web Site Marketing Plan
Based on the strategic marketing plan book "How Much for Just the Spider?" Objectives, strategies, and tactics - these are the parts of a solid strategic marketing plan. Your site objective defines the big picture, strategies provide the framework,...
Fashion Marketing 101
In a nutshell, fashion marketing is a profession that takes the latest trends and designs in clothing and communicates them to a target market in such a way that the consumer is not only aware of the product, but wants to and ultimately does buy the...
Internet Marketing Success the Easy Way
Are you tired of site after site that promises the moon and delivers ... well, let's just say they under-deliver. If so, I've got very good news for you today. It's not a secret formula. It's not something I discovered and keep locked in a vault in...
Thou Shalt Market: The Ten Commandments of Marketing
OK these Ten Commandments didn’t come from the Mountain. And they’re not carved on clay tablets, but on a high-tensile polyfiber instead. Yet any marketer worth his or her salt must follow these commandments in order to find the Promised Land. ...
Will Online Marketing Work For You?
Will Internet Marketing Work For You? The answer is a very definite Yes. Can I earn an income with online marketing? Again the answer is yes. What kind of income, small, moderate, or large? Answer, It's your choice. First of all, it's the...
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Marketing: Your Brand Is About More Than Just Good Looks
First let's clear up a common misconception of what a "Brand"
really is. A brand is more than just your company's name or
logo. It's more than just a particular type of product you offer
such as Q-tips brand of cotton swabs. It's more than just the
look of the packaging of your product. In a nutshell your
"Brand" is the culmination of everything your prospect's 5
senses can pick up on about you.
It's the image you present at all times. From the company's logo
and color scheme all the way to the manner in which your
employees dress.
It's what your prospect hears from and about you. From what they
hear about you in the media to how your customer service team
handles incoming complaints.
It's the feeling your prospect gets in all their dealings with
you. From their satisfied or unsatisfied interaction with you to
the relationship building activities you carry out.
It's the pleasant or unpleasant scents that get associated with
you covering everywhere from the scent of your product or
facility, to even your employees.
And lastly it's also the tastes that get associated with you.
From the taste of your product (if it's a product meant to be
tasted) to the quality of coffee or tea you serve.
As you are probably beginning to see the picture I am painting
for you, your brand encompasses everything about you. Hence you
can see why it's important to always put your best foot forward.
Let's take this one step further. Even more important than being
perfect in your eyes, is being consistent in the prospect's
eyes.
Consistency is the key to branding. It is terrible branding
practice and just plain unacceptable to offer great service one
day, and bad service the next. You are better off being
consistently mediocre. Then at least the customer knows what to
expect and is generally more satisfied. Another example of bad
branding is having a different look and feel for your website as
compared to your other marketing collateral (e.g. business
cards, brochures, etc.). Ultimately, your prospect should be
able to recognize you at a quick glance - just by colors, design
style, logo, etc.
For instance, let's take the fast food retailer McDonalds. They
have done a spectacular job at branding. Their food tastes
consistently the same no matter which location you eat at -
essentially around the world. What you see, hear, feel, smell,
and taste are pretty much consistent and acceptable across the
board.
Bottom line, branding is essential to establishing your identity
in the marketplace and consistency is the key to effective doing
that. Prospects want consistency! Consistency breeds comfort and
comfort is an aspect of relationship building - a key marketing
strategy.
© 2005 Online Marketing Muscle -- All Rights Reserved.
About the author:
Dean Mercado is an Internet marketing coach, strategist, author,
and speaker. Dean and his company Online Marketing Muscle help
entrepreneurial professionals leverage the power of Internet
marketing to turn their businesses into money magnets. Visit
Online Marketing Muscle for many more Internet marketing tips.
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
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Marketing - Wikipedia, the free encyclopedia |
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
en.wikipedia.org |
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Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
marketing.about.com |
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Marketing.org - Home of the Business Marketing Association |
Serves the professional, educational and career development needs of business-to-business marketers. |
www.marketing.org |
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Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
www.marketingpower.com |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
www.brandrepublic.com |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
www.brandrepublic.com |
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Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
www.marketingmag.ca |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
www.clicksor.com |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
www.marketingjobs.com |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
www.cim.co.uk |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
www.technorati.com |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
www.marketingprofs.com |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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