Marketing is an ongoing business event. Programs, incentives, language, exploring niches, signage, color, guarantees, timing, partnerships, and placement - it never ends.

Everything must be test. Results must be analyzed. Improvement is necessary. Change is inevitable.

Marketing never rests and is never complete. There is no such thing as one campaign, one offer, one time or one effort.

Marketing is a necessary business function that never ends.
About the Author

Jim Logan writes, speaks, and consults on the issue of revenue growth; working with clients to build their revenue the only three ways possible - getting more new customers, increasing the value of your average sale, and getting more repeat business. Jim can be reached at http://www.jslogan.com.