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The practice of viral marketing can be very useful to internet marketers. Viral marketing consists of giving away FRE'E products or services along with your original a'd copy such as links, contact information, and mailing list. In return, those...
 
My Border Collie's Internet Marketing Advice! No 4

Sam, My Border Collie's Internet Marketing Advice!
No: 4

You have permission to publish this article
electronically or in print, FREE of charge,
as long as the bylines are included and you
only mail to a 100% opt-in list.

Sam (that's my 12 year old Border Collie) and I were
walking again through the Bush (Australian countryside).
Sam as usual was ranging out from me checking for the
Eucalyptus trees that needed his marketing skills.

When we reached our usual rock beside the fallen log,
Sam asked, "Gordon! you know how you work hard
publishing that e-zine of yours? Well I think you
could do better."

What do you mean I could do better Sam? I thought it
was going fairly well. I get good feedback on a weekly
basis.

"Well", said Sam, "I'll bet you get the feedback from
only a small percentage of your subscribers and another
percentage only subscribe to get the FREE ads"

"Besides what about the program you've become a member
of? Is it going as well as you'd like?"

I thought it was going fairly well Sam! Don't forget
I've got to support the new members until they become
profitable and that takes up a bit of time.

"Look!" retorted Sam, "Are you fully occupied with your
downline support? In other words couldn't you support
a lot more new people in your downline if you had to?"

I suppose I could Sam, but it's a bit slow at the moment
so I don't have to worry too much about that.

"You can't think like that!" said Sam. You said, you
were committed to helping and training up new people to
become Professional Internet Marketers."

Well I am Sam, what's all the fuss about?

"You really don't see it do you! You are only half
occupied with downline support, so why don't you get
more new people to train and support in your downline
right now? Today!"

Well it's not as easy as just getting new people, they
have to be interested in becoming new members. It's a
bit like getting new subscribers for The E-zine. It
takes a lot of advertising just to keep the subscriber
list growing each week.

"I can't believe you could be such a silly Galah! (an
Australian member of the Parrot family known for its
silly antics). Look! There are thousand and thousands
of Internet marketers constantly looking for better
ways to become profitable marketing on the Net.

Why don't


you learn from my old mate down in the creek?
Old Platty the Platypus puddles up all the mud at the
edges of the creek. This sends a cloud of advertising
if you like to call it that and attracts the Barramundi
who support him by joining him to feed for FREE."

Oh for goodness sake Sam, you're just being ridiculous,
how can that possibly relate to Internet marketing?

"OK" sighed Sam, "let me try and explain it in your
convoluted terms. You have two things, a 100% optin
e-zine and a great program, don't you?"

Yes Sam, I have, so what?

"If you run a simple little contest in your e-zine
something like this:
Lets say you give away a FREE Sponsor ad to a winner
who subscribes to the special marketing Newsletter
that your program publishes and you run this contest
in your own e-zine. Now what would happen?"

Without waiting for an answer Sam continued;

"You would find more subscribers would actually read
your e-zine looking for the various contests so they
can advertise for FREE. Also they would all the get
benefits from the knowledge they get for FREE in the
program's newsletter.

Also, when more people realise how valuable that new
knowledge is, you will find that more and more will
join with you just to get your support and training.
Surely that makes sense to you now, hey! You don't
think that I don't make use of the FREE Ad contests
do you?"

OK Sam, I'll give it a go. I just wish you'd pointed
me in this direction months ago instead of leaving it
till now. Come on mate you'd better take me home it's
almost time for lunch. What words of wisdom are you
going to come up with tomorrow Sam?

"None if we don't soon get home for lunch!" Sam always
has to have the last word.

=======================================================

©2002Gordon Brownlie Gordon is an Internet Marketeer
based in Australia. He specialises in helping fellow
marketers earn an Income from a position of integrity
http://www.opportunitiesforu.com
mailto:gbrownlie@opportunitiesforu.com

=======================================================

About the Author

©2001Gordon Brownlie Gordon is an Internet Marketeer based in Australia. He specialises in helping fellow
marketers earn an Income from a position of integrity
http://www.opportunitiesforu.com
mailto:gbrownlie@opportunitiesforu.com

 

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marketing.about.com
 
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Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
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Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
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Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
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