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Guerilla Marketing Lesson 2: Why Do People Call Me?
Before we begin, I want you to think about how many times you actually sought out an advertisement. How did you know where to look for it? Why did you choose that one? Whether you know it or not, the number of times you were exposed to the...
Internet Marketing and the Art of Motorcycle Maintenance
I was just thinking about something I'd like to share with you, and hopefully it'll give you something to think about as well. I was remembering when I took a motorcycle riding safety class when I was 23 years old. I had no previous riding...
The Executives Guide To Marketing On The Internet...
THE NEW INTERNET... You would have to be a cave dwelling hermit living in outer Mongolia not to have been inundated by hype and hoopla about the internet. Hardly a day goes by without major coverage of the net as it has come to be known. In the...
The Miracle On 34th Street: Business, And Marketing Success Online
I'm sure most of you have seen at one point in your lives, the movie "Miracle on 34th Street". Do you recall the scene where the Macy's Santa Claus tells one of the children that he should go to Gimbals' department store because they had exactly...
When Marketing Frustration Threatens to Overwhelm You
One of the more common posts you'll find in Internet marketing forums is an expression of frustration in that marketing efforts are not producing any results. I was there once and I completely empathize! But I persevered and, while I'm not a...
 
Natural Marketing for Full Business Success

Natural Marketing for Full Business Success
Judy Cullins c 2003 All Rights Reserved.

Is your mind muddy on marketing? Do you wake up each day
and say, "I get to share myself and my great message with
others" or do you say, " I have to market , or I will fail."

Natural marketing refers to the action you take to get the word
out about your service and product that rings true to your heart.
It feels effortless without struggle, where ideas pop out, you lose
track of time engaging in them, and you can't act on them fast
enough! Natural marketing feels authentic and inspired.

Unnatural marketing feels like your actions go against what feels
true for you. It isn't what you like to do normally; it isn't what you
can do easily. Using this tactic, you may feel bored, fearful, or
ambivalent. You go through the motions, but a part of you
resists. When resistances and doubts pop up you can be sure
they affect every marketing decision that can lead to small gains
or a large success.

Examples of Natural Marketing and How to Expand Them

1. You like to share ideas, so networking with others in business
groups suits you. You gather business cards with names and
numbers.

To expand this marketing, start to collect email addresses. Put
them into email files in your computer by group or need. You list
could include your ezine subscribers, people who are interested
in your service or book such as professional speakers, coaches
or business people. You can add names from your teleclasses if
you give them.

2. You like to speak in front of an audience and offer yourself to
groups for an hour talk. Since you are talking about what you
have to benefit others, you naturally attract these audiences
to your service or product.

To expand this marketing, offer a free teleclass on a skill you can
deliver that your audience needs. To make sure you attract them,
first make a list of 5-10 benefits of each service and product.
Use these words to stimulate emotions that decide where and
what to spend money on. It's easy to market to this group
because you can do it by email. Apply those benefits to a sales
letter because you need to write a sales letter for each product,
class, or service you offer.

3. You like to write. You may already have a book. You took
time to write it and you can market it the same way--write


an
article. You have already contacted print magazines and even
gotten published. Just remember the article is your sales force
because it points to the benefits of your information, so don't be
married to the idea you must be paid for it. Articles are FREE
advertising, and are seven times as powerful as ads because each
time you submit an article you join the many marketing masters
using viral promotion.

To expand this marketing and reach 1000 to 500,000 people
daily, revise your print articles for the Internet. Make them
400-800 words with a shorter introduction and conclusion,
make them in tip or how-to format, and make them unique and
useful. Contact a coach to help you write only publishable
articles and show you the way to present them.

Remember you are already successful. You have had many past
wins. Success is part of your life. Think about one or two past
successes. What led to them? What natural inclinations led to
them? Maybe it was a particular creative idea you had, you read
a book that triggered you to act, or you took a teleclass or
seminar that gave you a how to move on. Maybe you hired a
coach or got inspiration from a trusted friend or mentor. Or,
persistence led you there.

Beware of just going through the motions with your business.
When you do you leak vitality and don't allow room for your
new ideas to come. These and other struggles keep you from
accomplishing your heart's desire. Adjust and fine tune your
approach. Yet, stay in the natural flow and trust the best will
come to you because you are using your natural abilities.

Of course you may worry about a learning curve, but if you open
your mind to experiencing the much expanded success through
the Internet, you'll scratch your head and wonder, "Why didn't I
do this sooner?"

What I want for you is to not only make 1/2 your monthly income
selling yourself and products, but to make a positive difference
to your audience. Share your gifts--that's what natural marketing
is.

About the Author

Judy Cullins: 20-year author, speaker, book coach
Helps entrepreneurs manifest their book and web dreams
eBk: "Ten Non-techie Ways to Market Online"
http://www.bookcoaching.com/products.shtml
Send an email to Subscribe@bookcoaching.com
FREE The Book Coach Says... includes 2 free eReports
Judy@bookcoaching.com
Ph:619/466/0622

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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