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MARKETING COMMUNICATIONS AND PUBLIC RELATIONS STRATEGIES FOR THE RECESSION
Many companies are now paying the price for following bad counsel during the 1999-2000 tech gold rush. While entrepreneurs and VCs vaguely understood that a strong marketing communications (marcom) and PR campaign is needed to create awareness,...
"Outrageous Marketing" for Outrageous Success in 2002
In this article, I'll show you three strategies that resulted in: 1) selling $100,000 of software in two weeks -- for a marketing cost of $50 2) $400,000 of revenue as an unexpected result of a promotion 3) three books becoming best sellers. ...
Search Engine Marketing: Choosing Keyword Phrases
Selecting the right keyword phrases is the key to a successful search engine marketing campaign. Industry statistics indicate that as many as 85% of all initial Website visits begin with a search engine query, and according to researchers NPD...
The Different Types Of Online Affiliate Marketing
Affiliate marketing programs has never been as popular before as it is today. Why? There can be a number of reasons. The most probable reason, however, could be the fact that the benefits of affiliate marketing have become clearer to a lot of...
The Eighth Law of Gravitational Marketing for Small Businesses: Advertising Is Salesmanship In Print.
Carrying over a bit about what we discussed in the last lesson - creative without purpose junks up your sales message. Your sales message in your advertising has to be as thought out as it is in your face-to-face selling. Advertising is the same...
 
Net Marketing: A Passion Or An Obsession?

It had been a long day. I'd started at 4 a.m. reading and sifting through
a mountain of emails; placing ads in ezines; researching new ezines to
place more ads; writing an article; editing two other articles; and just
trying to learn a few things along the way. I promised myself I would take
some time to relax and lay in the pool. By 8 p.m., I was still on the
computer…tired, grouchy and hungry. I never did spend any time in the pool.

Desperately needing a break, I went outside to sit on the patio. As I was
sitting there, I asked myself, "Why am I doing this? Why am I spending
10-12 hours in front of the computer?"

Asking myself those questions caused other ones to flood into my mind.
First they were:

- When was the last time I sat outside and just listened to the summer night
sounds?
- When was the last time I read a book for pleasure and not to learn
something?
- When was the last time I called my best friend just to chat?
- When was the last time I REALLY listened to what my husband was saying…
when my mind was not working on headlines/ad copy?
- When was the last time I went to dinner and a movie with my husband?
- Do I really need to get up at 4 a.m.?

Then those questions led to THESE questions:

- Why did I get into Internet marketing in the first place?
- Are the elements that attracted me in the beginning still there?
- Where do I see myself three years from today…five years from today?
- Where does Net marketing fit in my life…and do I still have a life?
- Do I really need to get up at 4 a.m.?

And those questions led to THESE questions:

-


Why do I feel so driven to get so much done in one day?
- How much time each day do I want to devote to marketing?
- What am I trying to accomplish each day (in Net marketing)?
- Do I really need to get up at 4 a.m.?

And FINALLY:

- Has Internet marketing gone from a passion to an OBSESSION?
- Am I still having fun?
- Do I really need to get up at 4 a.m.?

I suspect these are questions we ask ourselves frequently. I think we
ask these questions when we are tired, burnt-out and frustrated…those
times when we feel like failures and think we're never going to "get it."

I know that's how I felt that evening.

I was able to answer some of the questions. Some I still need to think
about. In particular, trying to understand where that thin line between a
passion and an obsession is.

I think we HAVE to step away from the computer every once in a while.
We NEED to ask ourselves these questions and explore the answers we
come up with. And here are perhaps the two most important questions of all:

- Am I ignoring the special people who enhance my life?
- Am I forgetting that I only have today?

"It is not the length of life, but the depth of life."
Emerson

P.S. I threw my alarm clock in the garbage.

About the Author

Jo McNamara lives in Orlando, FL, with 8 cats and 1 husband. Find out how
an "Average Jo" was able to say, "Good-bye" to alarm clocks (it's in the
garbage); rush-hour traffic; time clocks and…"Hello" to earning a comfortable
living in Internet marketing. Go to:
http://www.what-works-online.net
Or mailto:what_works_online@sendfree.com

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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