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Informative Articles

Creating Marketing Fireworks
If you live in a small town like mine on the Connecticut coast, you will spend the 4th of July watching fireworks, along with everyone else in town. Why is it that people love fireworks? Fireworks grab attention with a dazzling display of color...
Get More Clients using Pull then Push Marketing
Marketing is like rowing. You pull hard on the oars to go forward, then lift them out of the water and push them back to finish the stroke and get ready for the next pull. Once you’ve got the sequence of the stroke right, you and your boat...
So You Don't Have a Marketing Plan: Why Not?
“In today’s world of business it is more important than ever to reach, connect and communicate with your customers, because if you aren’t, someone else is,” says Pauline Tonkin, Principal and Marketing Director of Hunter Marketing Group. This is...
Solid Internet Marketing Strategies
It's so easy to fall into a 'labor of love' - painstakingly revamping our websites so that they look absolutely 'perfect' ... or pouring our heart and soul into creating the best product possible, one that's sure to draw rave reviews. The...
Using Photographs and Graphics In Marketing Your Business
More and more businesses are seeing the benefit of photography in marketing their business. html emails, websites, business cards, banners. Scanners and other digital equipment is HOT! What will you need to know about the area of photography...
 
Next Generation Mobile Marketing – The Birth of Nanosites

Next Generation Mobile Marketing – The Birth of Nanosites

The mobile phone has revolutionised everyday life as well as the way we do business. A less well-known fact is that it also opens up fantastic opportunities for interaction between companies and their customers.

According to the latest statistics, mobile usage in the areas of SMS, MMS, WAP Push, J2ME, .NET, and Bluetooth are ever increasing:
-65% of people send business text messages daily.
-50% of people receive business text message from a member of their team/department/office.
-36% receive business text messages from a customer or client.
-71% of people use business texts for setting reminders of meetings and appointments.
-There are 4.9 million T-zone users worldwide (Q4 2004)
-£4 billion estimated mobile operator revenue from MMS.
-12.9% of mobile users use mobile applications to access news in the US.

While creating, designing and developing mobile application solutions, we found that there is a lack of proper corporate branded marketing and have found the solution: Nanosites.

Nanosites

What is a Nanosite? A Nanosite, one the latest mobile marketing terms coined by Stefanos Cunning and Saji Varghese, is nothing more than a downloadable offline mini-website tailored for mobile phones. Utilising both J2ME and .NET, they have been able to create corporate branded Nanosites that can be easily downloaded to a mobile handset via WAP push, GPRS, WiFi or Bluetooth.

Each Nanosite can include not only the standard brochure-style information but also:

-mCommerce capabilities
-mCorporate Directories (another


mobile marketing term coined by Stefanos Cunning and Saji Varghese)
-Location Based Services
-Price Comparison Applications
-Relevant tools

The possibilities are as endless as the capabilities of the mobile handset.

mCorporate Directories

What is a mCorporate Directory? A mCorporate Directory is an application included within a Nanosite that contains a multimedia-style guide for a company’s contacts. This mCorporate Directory can include:

-Small images of key directors, managers, and staff
-Contact information
-Autodialing capabilities for each contact
-Email links in order to send a contact an instant email
-A directional map to the corporate headquarters

Mobile marketing is a new addition to the media mix, with great opportunities for direct interaction with customers and cost-effective data collection. By using Nanosites, leading brands can not only achieve consumer brand awareness but also embrace the ever growing mCommerce opportunities.

Selecting a supplier that understands the medium as well your requirements is key to success - we hope that this overview will help you to make the most out of this exciting media channel. For further information and case studies from your industry, please see www.unilabplus.com or contact Stefanos Cunning, Director of Unilabplus Ltd and Head of Technical for Panlogic Ltd or contact Saji Varghese, Lead Developer of Panlogic Ltd.


About the Author

Stefanos Cunning is the Director of Unilabplus Ltd, a London-based online business marketing and management software house.

 

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Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
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Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
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Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
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Marketing Magazine - Marketing News - Brand Republic.
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Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
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Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
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ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
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