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Informative Articles

Developing an eBook as a Marketing Tool. Simple & Easy!
The truth about the internet is that it is a wealth of information that people use to find out about any subject under the sun. Lets face it, if you need to find something out you usually turn to the good old net rather then turning to more...
The Online Marketing Formula!
The online marketing formula is not only one of an ever changing strategy but also a different style of business from main street. The atmosphere on main street is one of direct contact. One walks into a department store and has the experience of...
THE SCIENTIFIC APPROACH TO ONLINE MARKETING
At the risk of sounding sensational, if you understand the concepts introduced in this article it could literally mean the difference between miserable failure and insane online profits for your business. I'm not talking about a magical formula that...
The Secret Of Illusional Marketing
You need two special ingredients to make this marketing strategy work successfully. You will need a product that your target audience will perceive as being extremely valuable and something that you can afford to giveaway. What is this secret, you...
What's The Difference Between Marketing And Advertising?
Many people confuse marketing with advertising or vice versa. While both components are equally important, they are also very different. Knowing the differences between the two can put your company on the fast track to success. Let's start off by...
 
Next Generation Mobile Marketing – The Birth of Nanosites

Next Generation Mobile Marketing – The Birth of Nanosites

The mobile phone has revolutionised everyday life as well as the way we do business. A less well-known fact is that it also opens up fantastic opportunities for interaction between companies and their customers.

According to the latest statistics, mobile usage in the areas of SMS, MMS, WAP Push, J2ME, .NET, and Bluetooth are ever increasing:
-65% of people send business text messages daily.
-50% of people receive business text message from a member of their team/department/office.
-36% receive business text messages from a customer or client.
-71% of people use business texts for setting reminders of meetings and appointments.
-There are 4.9 million T-zone users worldwide (Q4 2004)
-£4 billion estimated mobile operator revenue from MMS.
-12.9% of mobile users use mobile applications to access news in the US.

While creating, designing and developing mobile application solutions, we found that there is a lack of proper corporate branded marketing and have found the solution: Nanosites.

Nanosites

What is a Nanosite? A Nanosite, one the latest mobile marketing terms coined by Stefanos Cunning and Saji Varghese, is nothing more than a downloadable offline mini-website tailored for mobile phones. Utilising both J2ME and .NET, they have been able to create corporate branded Nanosites that can be easily downloaded to a mobile handset via WAP push, GPRS, WiFi or Bluetooth.

Each Nanosite can include not only the standard brochure-style information but also:

-mCommerce capabilities
-mCorporate Directories (another


mobile marketing term coined by Stefanos Cunning and Saji Varghese)
-Location Based Services
-Price Comparison Applications
-Relevant tools

The possibilities are as endless as the capabilities of the mobile handset.

mCorporate Directories

What is a mCorporate Directory? A mCorporate Directory is an application included within a Nanosite that contains a multimedia-style guide for a company’s contacts. This mCorporate Directory can include:

-Small images of key directors, managers, and staff
-Contact information
-Autodialing capabilities for each contact
-Email links in order to send a contact an instant email
-A directional map to the corporate headquarters

Mobile marketing is a new addition to the media mix, with great opportunities for direct interaction with customers and cost-effective data collection. By using Nanosites, leading brands can not only achieve consumer brand awareness but also embrace the ever growing mCommerce opportunities.

Selecting a supplier that understands the medium as well your requirements is key to success - we hope that this overview will help you to make the most out of this exciting media channel. For further information and case studies from your industry, please see www.unilabplus.com or contact Stefanos Cunning, Director of Unilabplus Ltd and Head of Technical for Panlogic Ltd or contact Saji Varghese, Lead Developer of Panlogic Ltd.


About the Author

Stefanos Cunning is the Director of Unilabplus Ltd, a London-based online business marketing and management software house.

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
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Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
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Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
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Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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