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Advertising And Marketing, Finally, A Plan!!
First things first, let's define the two. Advertising is the act of getting your message in front of an audience. There are any number of ways to do this, that's really not the theme of this message. Being able to track a sale backwards to the...
Principles in Marketing to Women
What women want? Old question, many think it is too hard to give an answer. Well, it isn't. In this article we will write about principles in marketing to women. Marketing is all about fulfilling needs. That's why marketers have to know the answer...
The Rich Jerk: a Marketing Odyssey - Part 5 - We Have Lift Off
No matter what you think about the Rich Jerk, he has ultimately done something right. You may not approve of the tactics he used. You may not have liked his ebook (although many did). You may be pissed off at him, angry, whatever, but he got you....
Use Hands-on Marketing to Sell Like Crazy
I have a neighbor who, last year, started her own house-cleaning service. Paula had been living on a shoe-string for years, and now that her children had all reached school age, she decided she needed to enter the workforce. She was looking for...
Why 95% Of Articles Are Useless For SEO Marketing
Many webmasters submit articles about their respective niches to gain incoming links from other webmasters in their niche or a related subject matter, but 95% of them are doing it WRONG! When you are writing an article for your niche to be used by...
 
Niche Marketing : Broker Your Way To Profits

If you haven't started your own niche business yet because you haven't got a product, here's a business where you don't need one - Joint Venture Brokerage.

As a Joint Venture Broker you don't need your own product, customers or a mailing list... All you need to do is learn how to locate complimentary businesses, introduce them to each other and negotiate a deal with them. For doing this you get a percentage of the sales.

** How It Works **

If you're not familiar with this niche business, let me give you a couple of examples to illustrate how it works:

Example One:

1. A has a product which he wants to get to the market but no list to mail to.

2. B has a list which targets just the right market for A's product

3. The Joint Venture Broker introduces A to B and sets up a deal for B to promote A's product to his/her list.

4. A and B both share the profits from sales of the product.

5. The Joint Venture Broker takes a percentage of the sales for setting up the deal.

Example Two:

1. A and B have successfull products which compliment, but don't compete with, each other e.g. Poodle Clipping and Poodle Training.

2. Both A and B want to expand their businesses but don't want spend anything on new products.

3. The Joint Venture Broker introduces A to B and sets up a deal for A to promote B's product to his/her list and B to promote A's product to his/her list.

4. A and B share the profits from sales of each others' products to their respective lists.

5. The Joint Venture Broker takes a percentage of the sales from each for setting up the deal.

These are very simplistic examples, but as you can see it's a total win/win/win arrangement for everyone involved.

The great thing about brokering Joint Ventures is they don't have to be limited to just two parties. As a Joint Venture Broker you could set up deals which encompass multiple businesses and multiple products with each paying you a percentage.

** Ideal Brokerage Opportunies **

The ideal brokerage opportunities involve linking together business owners who haven't realized the profit potential that exists between their respective companies, and who possess little to no knowledge on the


true benefits of joint venture arrangements.

As a JV Broker in this situation you come in as an educator, mediator and facilitator between the two or more parties involved.

Depending on the resources available to each business, you could also make some extra profits by performing additional work necessary to the venture. For example, assisting with web page design, copywriting and so forth. Bringing these skills to the project can add an extra measure of security to your role as the middleman.

** Getting Paid **

You get paid for your time and expertise in hammering out the details of the venture and helping to make it work. For this you take a percentage of the sales so you need to make certain that you know when and how you will get paid.

Although most business people are ethical, there's always an outside chance that the businesses you bring together could try to cut you out of the deal once they realize what they're sitting on. It is therefore in your own best interests to ensure that all the details of the deal are laid out in a formal legal agreement.

The sort of thing your agreement should include is the respective contributions and expectations of each party involved in the deal, the respective duties and obligations of each in running the enterprise and how and when each of you are to be paid. In other words dot all the i's and cross all the t's of the deal.

(You can find Joint Venture Agreement Legal Forms at http://www.ilrg.com/forms/jointventure.html and numerous other places online, but I would strongly suggest you seek professional legal advice on your early deals).

Joint Venture Brokering is a highly versatile business which can be run on a part or full time basis and produce significant profits for those who take the time to learn the necessary skills and apply them.

Copyright © 2005, André Anthony Niche Market Know-How

About the Author

André Anthony owns and operates Niche Market Know-How a resource for beginning Niche Marketers. Visit http://www.nichemarketknowhow.com today to find strategies, tips, tools, products and resources for effective niche marketing. Learn how to become a Joint Venture Broker here : http://www.nichemarketknowhow.com/cap/master-broker.html

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
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en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
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marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
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www.managementhelp.org
 
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ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
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Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
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