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Informative Articles

Are You Marketing A Product That's Unrealistic For You?
Fact: There are far more people wishing to make substantial incomes from home over the Internet than there are actually doing it. That's an obvious statement to be sure, but why is that true? One factor often overlooked in my opinion is that many...
Give Them Something Useful - A Small Business Marketing Tip
Naturally my wife wanted a new Burberry purse when my father in law asked her what she wanted him to pick up in Europe. She's all about purses. He bought her a beautiful purse in Rome and sent it to her when he got back in the States. Along with...
The Easiest Small Business Direct Marketing Tip You’ll Ever Get
This really and truly is the easiest (and most profitable) small business direct marketing tip you’ll ever get. And when I say easy… I really mean EASY. It’s a no-brainer. Once I tell you what it is you’re probably going to say, “Oh that? I...
The Fine Art of Relationship Marketing
“Quality and service are important, if you want to make a sale. If you want to keep a customer for life, keep your promises.” – Heidi Richards The buzzword these days is “relationship” marketing. Just what is it? And why is it important?...
What My Cat Taught Me About Niche Marketing
Copyright 2005 by Doug Smith Some people are "dog people," others are "cat people." I'm a cat person. Regardless of which pet you prefer, we can all agree that pets enrich our lives in many ways. They provide unconditional affection, they don't...
 
Niche Marketing : The Affiliate Angle

If you're just dipping your toes into the waters of Niche Marketing for the first time then Affiliate marketing is the ultimate low risk choice to get you started.

Affiliate programmes cost nothing to join and present an almost infinite choice of products and services from which to build a niche business.

If you're not familiar with Affiliate marketing, let me quickly explain.

An Affiliate acts as an independent "middle man" between a Merchant and consumer by introducing new prospects and customers to the Merchant. In return the Merchant pays a commission to the Affiliate on all sales that result from his or her introductions.

OK. So now you know what Affiliate Marketing is, how do you find suitable affiliate programmes for you niche?

Here are a couple of options to get you started - Search Engines and Affiliate Networks.

Search Engines

Go to www.Google.com and type in your Niche description e.g. "low carb diet" followed by a plus sign (+) and the word "affiliate" - the search query should look like this :

low carb diet+affiliate.

In the results you will get all the pages with the term "low carb diet" and the term "affiliate".

Go through the first and second pages and list all of the sites that show relevant products with affiliate programmes. Hopefully this will give you 10 or more affiliate programmes to choose from.

You could also repeat this exercise on www.Yahoo.com to give your self more options.

Affiliate Networks

An Affiliate Network acts as "middleman" between Merchants and Affiliates, providing a centralised service where Merchants can list details of their products and Affiliate programmes, providing Affiliates with a broad and varied selection of products and services to promote.

Here are some highly reputable networks you should visit to find suitable niche products and services to add to your list of prospective Affiliate programmes :

• ClickBank - http://www.clickbank.com - specialises in downloadable digital products.

• Commission Junction - http://www.cj.com - probably the most popular affiliate network has a broad range of mainly physical products. CJ has a gate way to the "Be Free" another huge network.

• LinkShare - http://www.linkshare.com - runs the largest pay for performance affiliate marketing network on the Internet.

• clixGalore - http://www.clixgalore.com - one of the larger affiliate networks with over 4500 Affiliate programmes to choose from.

• Digital River - https://www.regnow.com - specialises in software products including games, anti-virus and


anti-spam titles.

Add all the relevant programmes to list of those you gleaned from the Search Engine(s).

Selecting Niche Affiliate Programmes

Be selective in your choice of affiliate programme. Don't just signup for all of the programmes you have listed, visit each site and check each one out and make sure you "read each Merchant's terms carefully".

Here are some points for you to consider when deciding which programmes to promote:

• Commission rates - rates vary considerably, check them out to make sure get the best deal possible.

• Commission type - does the Merchant pay on a pay per lead, pay per click or pay per sale?

• Frequency of payment - most important. Payment frequency can be weekly, two weekly, monthly, quarterly - I've even seen six monthly.

• Minimum payout - what is the minimum commission amount the merchant is prepared to pay out on. You don't get paid until the amount reaches that minimum.

• Cookie duration - cookies are set to capture your referral code and expire after a specific amount of time. Make sure you get the longest time possible. Very few of your referrals will buy on the first visit, you want enough time for your referral to visit again so that you get the commission.

• Minimum traffic requirement - you don't want to find out that your account has been terminated because you aren't sending enough traffic to the Merchant's site.

• Are sales tools available - it's in the Merchant's interest to help you as much as possible. If they provide sales and marketing tools it makes getting started a lot quicker and shows that the Merchant values their Affiliates.

This is by no means an exhaustive list. As I said earlier, check all the terms carefully, then select and sign up for the programmes which best suit your niche theme and you're ready to start promoting.

Copyright © 2005, André Anthony Niche Market Know-How

About The Author

André Anthony owns and operates Niche Market Know-How a resource for beginning Niche Marketers. Visit http://www.nichemarketknowhow.com today to find strategies, tips, tools, products and resources for effective niche marketing. Get his Niche Market Know-how Mini Course here: http://www.nichemarketknowhow.com/course.htm


About the Author

André Anthony owns and operates Niche Market Know-How a resource for beginning Niche Marketers. Visit http://www.nichemarketknowhow.com today to find strategies, tips, tools, products and resources for effective niche marketing. Get his Niche Market Know-how Mini Course here: http://www.nichemarketknowhow.com/course.htm

 

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Serves the professional, educational and career development needs of business-to-business marketers.
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Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
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Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
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Marketing Magazine - Marketing News - Brand Republic.
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Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
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Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
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Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
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ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
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Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
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