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10 POWERFUL Reasons WHY 'Articles' Remain The Internets #1 Marketing Strategy
Copyright 2005 The IWE, LLC. All Rights Reserved. We've all heard it... "Content IS King" and for good reason because it IS as far as the Internet is concerned. And when it comes to web surfers, they come online for two reasons, One is to check...
Marketing Miracle Phrases
"...A powerful agent is the right word..." --Mark Twain And what true words those are! Your marketing efforts have the ability to succeed or to fail based on the words you choose to represent your products, services, and yourself in your ads. You...
Marketing vs Selling - Why There's A Difference
Marketing is something that we do to let people know what products we have to offer. Selling is something that we do to show people that the products we have to offer are of value to them. In the high tech world of today, much of what we...
Supercharge Your Marketing Efforts
(1) Use a "P.S." at the end of your ad copy. This is where you either want to repeat a strong benefit or use a strong close, like a free bonus. For example, "P.S. You can get (product), worth over ($), for the low price of ($)!" Another example,...
Synergy Integrated Marketing - Winning solutions
Synergy Integrated Marketing FROM THE ART EXHIBITION TO THE TASTE OF SENSATIONS - AND VICE VERSA When the Museum of Finnish Art, Ateneum ( since 1887 ) gave me the assignment to create and execute the 'Marketing Communication Concept' and to find...
 
Off Line Marketing for On Line results

So you’re all “Googled” out, are you? You’ve been working feverishly placing e-zine ads, paying for placement and position with search engines, buying online classifieds, and trying to optimize search engine rankings for your website. All of that effort and money may be paying off for you, or it may be your greatest source of frustration. Most new businesses on the Internet quickly discover that there is no magic formula to driving website traffic higher.

If you’re looking for innovative methods of marketing your on-line business, start thinking like an off-line marketer. The tried and true marketing practices employed by traditional businesses represent significant value to your on-line venture. Before placing your next bid with a Pay-per-click engine, consider some of these marketing initiatives:

Off-line Advertising – Yes, they still have advertising off-line, in things like newspapers and magazines. If you have an intriguing website name that is focused on one particular industry or profession, you have access to highly targeted publications that will do an excellent job of reaching your target market. Imagine that you operate a website that sells an amazing new product aimed at the plumbing market. You can stretch your advertising dollars by placing ads that contain only your URL in recognized plumbing publications. An ad that reads www.besteverplumbinginvention.com would attract plenty of traffic from curious plumbers and industry suppliers. While other companies are using their ad space to explain to plumbers why they should call them, you’ve provided a compelling reason (curiosity) for plumbers to hit your site. Since you only advertised the URL, you don’t require considerable space to explain your idea, hence the cost of your ad will be very reasonable.

Get Published – The mantra these days is to “get published” in various e-zines and e-newsletters by writing articles from your expert point of view and including your byline. The byline, or “resource box” acts as an ad for your company by providing your URL and e-mail address. Getting published is a highly effective, low cost


method of promoting your on-line business. The question is: why stop at e-zines? It seems everybody has forgotten the huge number of magazine and newspaper publications available in today’s marketplace. Getting published in print is just as effective, if not more effective, than on-line publication.

Let’s say that you offer a business to business service through your website. Almost every major city in the U.S. has a local business publication that discusses local business news and covers topics of interest to business owners. How many major cities are there in the U.S.? An informal analysis reveals that there are at least 50 (one for each state), plus many more….there are 5 in California alone! Since you are on-line, geography is not an obstacle, so get your articles and news releases out to these publications no matter where they are published. There’s a magazine for just about everything these days, so whatever your area of expertise is, you’ll find an editor who might be interested in running your article.

Targeted Event Promotion – No matter who you are targeting, there is some type of annual event for them held somewhere in the U.S. From dental assistants to senior citizens to country music fans, there is a conference or convention that attracts thousands of them. Promote your on-line business with an advertisement in the convention program, or better yet, distribute some promotional materials at the show, such as pens or note pads with your URL printed on them. If the event is out of town, don’t worry. Contact the facility where the event is being held. They will usually help out with this type of promotion for a small fee.

The on-line world is a tremendous place to market your products and services. But don’t forget about the rest of the world, or you’ll miss out on some tremendous marketing opportunities.

About the Author

Will Dylan is the Author of "Small Business Big Marketing" and owner of www.marketingyoursmallbusiness.com . Will also offers article and news release writing services through his website. You can contact Will at askwill@marketingyoursmallbusiness.com

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
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Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
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Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
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See all blog posts tagged with marketing on Technorati.
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Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
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Guerrilla Marketing Online - The Official Site
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