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Informative Articles

Do You Know The Common Direct Marketing Measurements
John Wanamaker, a 19th century entrepreneur, once famously made the statement, “I know that half of my advertising is wasted, I just don’t know which half.” Fortunately for today’s marketers, there are scientific ways to determine which half is...
Give Me $1 And I'll Have A Powerful Marketing Weapon
One of my most powerful marketing weapons actually costs me less than $1. I buy it once and it lasts me a lifetime. I use it over and over again and it never leaves my side. What on earth could it be? Well, it's my trusty notebook! It is...
How To Use the Multiplier Effect in Web Marketing
One of the most exciting things about doing business online is the Multiplier Effect. It's the principal factor behind some of the fortunes that have been made on the Internet. How does it work? The Multiplier Effect occurs when your marketing...
Is Telemarketing Effective?
Telemarketing is one of the most controversial elements of advertising and sales that has ever been. With a turn towards avoiding this means of marketing, business are looking elsewhere. But, can an effectively run telemarketing campaign still pay...
RSS: THE NEW KING OF PERMISSION MARKETING
Gold is in your mailing list. How many times have you heard this statement before? Undoubtedly, these words have been used so many times that they have become one of the verified clichés in Internet marketing. Well, it has become a cliché...
 
Online Marketing: Five Fun Ideas that Increase Traffic

1. Using Hidden Links to increase subscribers or for a
contest. Place a not so easy to find link in your copy and
then ask people to find it. Give them a prize or freebie for
finding it. Or you can give them the ebook after they find
the link and click on it. By burring it inside the
material, they will definitely need to read it carefully in
order to find it.

2. Have unique information? Start a member-only web site
or ezine. Tell subscribers what they will receive for
joining. Offer free memberships in exchange for something
you want.

3. Use viral marketing by increasing awareness about your
product or service on discussion boards or blogs? Exchange
your product or service with others who mentioned you on
specific boards or blogs. You will need to track all these,
so you will want to keep it simple.

4. Help others set up an instant article directory. Offer
your articles to be posted on their web site. This


works
well for others who do not write. It also creates links and
increases search engine status for both of you.

5. Create a book web site. You can do this in lieu of
offering a free ebook. Market it as a free web book. The
term is seldom used and builds curiosity. Design the web
pages with a title page, table of contents, chapters, etc.
Then place your ad or banner for your product or service on
the top and bottom of every page.

Author: Catherine Franz
(c) Copyright 2003, Catherine Franz. All rights reserved.

About the Author

About Author: Catherine Franz is a marketing industry
veteran, a Certified Business Coach, Certified Teleclass
Leader and Trainer, speaker, author, and Master Attraction
Practitioner. For daily, weekly, and monthly
marketing nonfiction writing and deliberately creating
ezines and other newsletters, visit:
http://www.AbundanceCenter.com,
mailto:catherine@abundancecenter.com or 703-671-5677.

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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