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Marketing Is A Game
Marketing is a game, very similar to the game of baseball. As most of our readers know, I manage the local Pony baseball team. This past weekend we played in an 8 team tournament, and managed to get to the final game, only to settle for a...
Marketing's Greatest Enemy
You work like crazy trying to attract attention and business, operating from a marketing calendar, committing to your strategy and doing everything right, resulting in an influx of customers -- but you lose them. They never come back. You did your...
The Hierarchy Of Marketing
Think back to your days as a college freshman,... so many classes, so many options. If you ever took a psychology class, you might remember a guy by the name of Abraham Maslow. Maslow was a psychologist that came up with a theory dealing with the...
What Is Affiliate Marketing?
Affiliate marketing has many descriptions, yet all have the same meaning. Affiliate marketing is a huge business piece on the Internet. It is a cooperative effort between merchants and an affiliate's website. For many years now, affiliate...
WHAT'S THE ONE QUESTION YOUR MARKETING NEEDS TO ANSWER?
It started with a question about their web site, and before I knew it, the company president was bringing in every piece of promotional material they used, from their yellow page and magazine ads to the booklet they give clients at a first meeting....
 
Pin the Tail on the Web Marketing Donkey

Remember that fun game we played as children...Pin the Tail
on the Donkey? You know, we would take turns being
blindfolded and twisted around a few times before attempting
to pin a cardboard tail onto a donkey attached to the wall.

Being blindfolded, it was fairly difficult to accurately
attach the tail. We would usually miss the mark numerous
times before we pinned it in the proper place. Or,
sometimes, we never found the proper place and just gave up
in disgust.

While that may have been a fun game as children, as adults
trying to do business on the web, it's not so much fun.

And yet, I see many people playing the grown-up version of
this game...Pin the Tail on the Web Marketing Donkey.

Yep, they line up to take their turn being blindfolded and
twisted around on the internet. There are so many "sure
shots" and "guarantees" and "you need this product or this
service" online, good grief it's hard to imagine anyone ever
finding the right spot.

With so many schemes, scams and shams online blinding most
inexperienced and intermediate web marketers, it is fairly
difficult to accurately "attach the tail" with any kind of
success.

And so, what happens? Most people miss the mark numerous
times (you know, they send out their ad to 50 million
members of a "safe list," post to a few hundred thousand FFA
pages and generally get taken in with all kinds of "web
promotion.") before finding that place where things really
do fit, or they never find it at all.

And they give up in disgust and become another statistic in
the 95% of online businesses that fail.

Surely there is an easier way.

Actually there is. And I'm about give you 6 quick LAWS to
LIVE BY if you really want to stop walking around blindly
online and finally find the promised success you've been
reading about...

Law #1: Don't Quit Your Day Job. The first thing you need
to understand is that Rome wasn't built in a day.
Translation: Your internet success isn't going to happen
overnight. Too many people think that jumping online is
some kind of magic potion that turns anyone into a six-
figure income producer in the next 7 days. It doesn't
happen that way - and stay away from anyone who tells you it
does! If you are just starting out, plan on six months to
a
year of developing your eBusiness before it's time to even
THINK about cutting ties with the "real world."

Law #2: Set Reasonable, Reachable Goals. Having realized it
is going to take six months or longer...don't despair.
Sounds like an incredibly long time right now, doesn't it?
Don't be discouraged, be realistic. Allen Says of the
Warriors didin't become a success overnight. Ken Evoy of
SiteSell didn't do it. Terry Dean, Lee Benson and dare I
say, Jimmy D. Brown - none of us became successes in the
first few weeks. And yet, each of us RIGHT NOW are pulling
in full-time incomes from the web. They key is to simply
take your time. Set "mini" goals that you can reach each
day and week. Arm yourself with a plan and take "baby"
steps until you reach the goal. I assure you, with proper
planning, you WILL be successful.

Law #3: Find a Good Map. So, what kind of goals should you
set? Is there a "checklist" you can follow to mark your
progress? Just like any journey in life, if you want to
make sure you are headed in the right direction...you need a
map. Trust me, no one wants to play LEWIS AND CLARK online
and try to create their own map...way too much


trouble.
You
need someone who has already been there, someone who has
already made their way through the maze and knows how to get
to the top. Do your research. And here is what I would
tell you to look for: Find a web marketing product that
offers ONGOING SUPPORT. More than just manuals and
information, you need someone you can ask questions to when
you find you don't understand. You need someone who is
going to be available to give you consultation when you need
to be pointed in the right direction. Don't purchase a
product from someone who is just going to take your money
and never return your emails after that. Find someone who
will HELP you along the way. (There ARE those who offer
this service. If you need a recommendation, then email me
at recommendation@profitsvault.com)

Law #4: Understand WHAT To Promote. Learn this truth
immediately...you need your own product. You need something
to promote online that you are able to sell and keep 100%
of
the profits for yourself. Don't let anyone kid you, the
people who earn the most money online are the ones who
control the products and services. Sure, affiliate programs
are great to promote. And I do that myself. However,
affiliate programs are best used to work the back-end, as
complementary products, not as your main product.
Information products in eBook form are the best to sell
online. Believe it or not, with the right map, you'll be
cranking out your own product in just a few short weeks.

Law #5: Seek Support Along the Way. I've already touched on
this a bit earlier, but you need ONGOING support. You can
find this through your web marketing "mentor" that you
purchase products from, but you can also find help in many
other ways. Visit the message boards and forums to ask your
questions and seek advice. You'll receive free counsel
from
a variety of experienced marketers at these sites. Contact
the owners of websites that you are considering purchasing
their product. Ask them preliminary questions about their
product as it pertains to the area you need guidance in.
Visit the major search engines and search for keywords and
phrases pertaining to your question. Don't be afraid to ask
questions. After all, you need some help pinning that tail
on the donkey!

Law #6: Launch an Affiliate Program. Once you've developed
your own product and have gotten a feel for how things work
online, THE NUMBER ONE thing you can do to generate serious
income is to launch your own affiliate program. You are
just ONE person. There is only so much advertising you can
afford. There is only so much marketing and promotion you
can do single-handedly. There are limits and boundaries
that you simply can't exceed as one person. However, combine
the marketing power of thousands of other people and you'll
see your profits skyrocket. I don't know any highly
successfuly website online that doesn't offer an affiliate
program. It is THE single best thing you can do to generate
sales. Hands down. No question about it. Period. (for
more details on this, visit:


So, there you have it. Six "laws" you should live by in
order to achieve success. Six "laws" to help you pin the
tail on the web marketing donkey.

It's time to take the blindfold off.

About the Author

Jimmy D. Brown is the
author of the just released "Free Advertising System," a
step-by-step formula for getting thousands of other people
to sell YOUR product for you at absolutely no cost.

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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