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Dental Marketing Strategies For 2006
Dental Marketing Strategies For 2006
When discussing dental marketing, it is important that we get
the following fundamentals out in the open before we get to the
actual strategies and tactics we use to grow a dental practice.
The Cost...
Network Marketing - Who Do You Know?
The difference between 'getting by' at work and being successful is not solely dependent on technical skills or knowledge. We all know colleagues who have strong 'people skills' and not the strongest technical abilities but who nonetheless possess a...
NOT MAKING ANY MONEY? PUT YOUR MARKETING IN THE HANDS OF THE EXPERTS!
Literally thousands of people venture out into the world of online business every week. These businesses come in many shapes and sizes, but they all have one thing in common: failure rates. A whopping 90% of all would-be online money-makers never...
Warning - Forbidden Marketing Tactics Revealed
Subject: Warning - Forbidden Mark***ing Tactics RevealedEver wondered how the "gurus" seem to writeadvertising copy that has you so excited to buy,that you have to use two hands to hold the mousestill while you're trying to find the order link?What...
What Is Network Marketing?
What Is Network Marketing?
By Kevin Quigley.
To begin with, the concept behind network marketing is
simple. Sharing - through product or business philosophy -
is the basis of network marketing.
Network marketing is a...
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Publicity and Marketing Magic For Financial Planners: The Four 'More's
Publicity will take your financial planning practice, your business, and your life to the next level. It’s going to bring you:
--more recognition --more credibility --more value to the marketplace --more business
It’s obvious that getting more publicity – exposure in the media – will yield you more marketplace recognition. But how do the other three “mores” work?
By magic mostly, I have concluded. You see, there’s something powerful, magical, and perhaps even a little irrational about this – but I have found it consistently to be true:
Something special happens when you are featured or quoted in the media. Not only do more people get to see more about you, but they somehow think more of you.
The response is almost universal--and it's a marketing dream. It goes something like this: “Oh, Jennifer must be good at what she does. I see her quoted all the time.”
Or – raise your hand if the description fits – you’ll tear an article from the paper because it talks about exactly the problem or need you’re facing right now.
Maybe it’s a health concern. Or a personal finance question. Or maybe it’s just some useful information on what type of cell phone to buy.
The article quotes someone. An expert. Someone who seems to really know the topic. “He must be good, he’s in the paper.” And you call them. Or, at a minimum, you make a mental note of the expert’s name and you save the clipping for
the day you’re ready to act. Ideal marketing.
That’s what we mean by more credibility. And when you think about it, it’s not really so irrational.
Getting quoted in the media – which is way different than touting your own self in an ad – means that professional journalists have evaluated you, held you up to the light, and judged you worthy of being interviewed and quoted.
To use big words, it’s called third-party validation. Instead of you saying you are worthy, they are saying it for you. Powerful stuff, no?
And when you achieve that higher level of credibility, your value in the marketplace automatically goes up. You’re that expert who was on the TV news last week.
I know of one practitioner who was flabbergasted to experience this effect after he was quoted in his hometown newspaper.
“I was riding to work on the train the morning I was in the paper,” he recalls, “and I couldn’t believe what happened. One of my neighbors saw the story – someone who knew me – and he asked me to autograph it.”
His value went up. And, before long, so did his business. The fourth “more.”
About the Author
Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
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Marketing - Wikipedia, the free encyclopedia |
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en.wikipedia.org |
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Marketing.org - Home of the Business Marketing Association |
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Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
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Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
www.marketingprofs.com |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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