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3 High-Impact Fixes For Your Marketing Woes
Copyright © 2005 Cutts Group, llc
3 High-Impact Fixes For Your Marketing Woes
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Publicity: Marketing-Minded Financial Planners, Never Say These Words to a Reporter
They deal with jargon-filled press releases, poorly-written news advisories, and gimmicky items like pens and mousepads, but reporters consistently and overwhelmingly name one habit of publicity-seekers as their number one peeve.
What is it? It's when someone calls after a press release has been sent and asks "Did you get my press release?"
This is the single worst way to follow up after sending something.
When you make this no-no call, the reporter thinks: “If I wanted to call you, I would" or "Doesn't this person think I know how to open mail?" What's worse, they may even say this to you right over the phone. If they weren't interested in your story ideas before, they certainly won't be now.
You think:
“Unfair! These guys lose half the stuff they get sent!” True, but remember, they do own the printing presses. If you want to reap the many benefits of free publicity, you have to stay on their good side.
What works better is to find a credible reason to follow up. For example: “Hi, Jen. Since I sent you that release last week on how to buy U.S. Government bonds, Congress passed a new law that makes it even easier.”
About the Author
Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
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Employment site for marketing and sales professionals. |
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Marketing: See what people are saying right now on Technorati |
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Marketing knowhow from professionals. Newsletter, articles and how-to's. |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
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All About Marketing |
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ClickZ Internet Marketing Solutions for Marketers |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
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