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Endorsement Marketing Secrets
Endorsement marketing is having famous or reputable people recommend your product or service to others. They could be celebrities, star athletes, musicians, etc. Choose people that are related to your business and might actually use your product or...
Marketing One Web Site With Perpetual Marketing
I describe perpetual marketing as a large number of people promoting one web site so they can all receive the traffic generated by each other.
For example, you decide to create a free ebook that you will give away to your web site visitors....
Small Business Marketing Secret #4: Congratulations on Becoming Brand Manager For Coke®
Woo Hoo...bring out the champagne and let's toast to your new position. Brand manager for the big cola giant comes with tons of responsibility.
One of them is that you are required to spends tons of dollars on advertising that you aren't sure is...
Ten Ways to MROI--Maximize the Return on Your Investment in Marketing
Permission is granted to reprint article provided bio line is kept intact. MROI means Maximizing Return on Investment. How do we do this in marketing? Track, measure, analyze, strategize. The more data you get, and the more you massage it, the more...
Which Stage of Internet Marketing Are You In?
After having been marketing on the Internet for over a year, and having been turning a profit for a while now, I've come to realize something. Each new person as they get involved in Internet marketing goes through certain stages. Naturally, there...
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Real Estate Investors: How to Get a Powerful Marketing Education for Free
I am a total geek.
A few weeks ago, late at night, I wasn’t in the mood to go to bed yet so I turned on the TV. What I tuned into may surprise you. What I am about to reveal will empower you.
You may assume that I flipped to the Late Late Show, but that is not the case. Most deliberately I turned to the insomniac’s staple, paid programming. Yes, I intentionally watch infomercials.
I find there is much to be learned from studying the marketing and sales methods used in this media. Most infomercials are produced by very successful marketers. FYI…the Guthy-Renker shows are some of the best as proven by their staying power.
I could record an infomercial and base a whole seminar around studying it. From the “and that’s not all” offer to the “call in the next ten minutes” close, there are strategies that can and should be easily adapted to your own marketing. The product may be different, but the consumer psychology is the same.
Now, I am not about to suggest staying up late to watch infomercials (although it wouldn't be time wasted). However, there is something similar that you should be doing. You may be letting a priceless education pass right beneath your nose that you could be enjoying for free.
Here it is....
...junk mail!
I know, junk mail can be a pain. But think about it. Those companies spend a lot of time and money to test and find out what works in direct mail. You might as well profit from their hard work.
Instead of automatically dumping it in the garbage, take a few minutes to look through it. What kind of headlines do they use? Do they use any creative
packaging? What is the formatting? Did something catch your attention?
One of the most powerful strategies for being a successful marketer is to borrow and adapt ideas. It doesn't matter what industry it is from. In fact, often ideas from other industries will provide the biggest breakthroughs.
If you have bought any courses from real estate gurus, then you probably get a lot of mail from them. These guys are masters. Pay attention to what they do.
If you have a good rapport with a seller, ask them what other mail they might have gotten from investors. This works especially well with sellers in foreclosure. They often get mounds of mail. If they will gather it for you and hand it over, that could be a treasure trove.
What do you do with all of this? Start what is called a swipe file. Every master marketer has one. Keep the best pieces. Get a bunch of file folders and come up with a system that works well for you to organize it for quick reference.
When you want to create a new marketing piece, a few minutes perusing your swipe file will get the juices flowing and make it much easier.
So...don't pass up the education that passes through your mailbox everyday.
About the Author
Jason Van Orden was the President of the Salt Lake Real Estate Investors Association in 2004. He also teaches investors marketing systems to find more deals and make more money with a minimum investment of their time and money. For more tips on how to market to get motivated sellers calling and begging to do business with you go to: http://www.find-real-estate-investing-deals.com/index.htm?article2
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
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Marketing - Wikipedia, the free encyclopedia |
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
en.wikipedia.org |
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Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
marketing.about.com |
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Marketing.org - Home of the Business Marketing Association |
Serves the professional, educational and career development needs of business-to-business marketers. |
www.marketing.org |
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Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
www.marketingpower.com |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
www.brandrepublic.com |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
www.brandrepublic.com |
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Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
www.marketingmag.ca |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
www.clicksor.com |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
www.marketingjobs.com |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
www.cim.co.uk |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
www.technorati.com |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
www.marketingprofs.com |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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