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Choosing Tactics for Your Web Site Marketing Plan
Based on the strategic marketing plan book "How Much for Just the Spider?" Objectives, strategies, and tactics - these are the parts of a solid strategic marketing plan. Your site objective defines the big picture, strategies provide the framework,...
Manufacturers Shift Marketing Budget to the Web
"Manufacturers spent the past fifteen years becoming lean, efficient, and highly competitive while completely ignoring their marketing and public relations efforts," according to Thomas R. Cutler, the nation's leading manufacturing journalist and...
Marketing is a Long-term Investment
"Dig your well before you're thirsty" is the title of a wonderful book by Harvey Mackay. It is smart advice for investing your money, "Save your money before you need it", or growing your business, "Market today for tomorrow".
When times are...
Schmidt and Cutler Articulate Marketing Voice for Manufacturers
According to Dean Schmidt, Vice President of the Affinity Program for TR Cutler, Inc., "We had to find a way for manufacturers to rapidly experience ROI from an aggressive PR campaign. 45 press releases in 90 days generates extraordinary traffic to...
Web Traffic for Manufacturers Defines New Marketing Model
According to Dean Schmidt, Vice President of the Affinity Program for TR Cutler, Inc., "We had to find a way for manufacturers to rapidly experience ROI from an aggressive PR campaign. 45 press releases in 90 days generates extraordinary traffic to...
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Review: Email Marketing Benchmark Guide 2006
by Karon Thackston © 2005
http://www.marketingwords.com/emailmktg2006.html
I have to admit, I'm a data freak. I love to see surveys and
studies that show user behavior. That's just what this new
report from Marketing Sherpa delivers with regard to email
marketing.
For instance, did you know...
· Moms place low value on testimonials in email copy?
· There are 4 things that those with high open and click rates
do that others don't?
· The graphic design of an email can increase readability by 31%
or more?
· 45%-60% of viewers will scroll below the fold of a long email?
Get the free Executive Summary of this report.
http://www.marketingsherpa.com/exs/EMBG06execsumm_KT.pdf
What You Get
Over nineteen hundred (1,900) email marketers contributed their
data, and 25 additional research studies are included, as well
as 310 charts, tables and heat maps.
If you're tired of guessing about email marketing, the Email
Marketing Benchmark Guide 2006 will give you what you need to:
· Compare your opt-in, open, click, and conversion rates to your
competitors'
· Redesign your email newsletter and sales alert templates to
improve results -- based on Marketing Sherpa's new eye tracking
laboratory email tests
· Compare your current stats to real-life email marketing opens,
clicks, conversions for B-2-B and B-2-C mailings
· Discover what's worth testing (and what's not)
· Gather insights from specific behavioral traits of age groups
including teens, moms and more
· Design email templates to boost average reading time and clicks
· Choose the best day of week to send email
campaigns
· Unlock deliverability and spam filter problems
· and more
There's a LOT of data in this report (over 265 pages of it), and
it is presented in a very organized and easy to use way.
What You Don't Get
This is NOT a copywriting book. It will not show you (directly)
how to write powerful copy for email campaigns. It will,
however, shed a lot of light on what elements you should include
in your copy and design. You'll also find out when to send, how
to send and why you should send.
While I love the information, I wish Marketing Sherpa would have
included more of its insights on the research. They do a fairly
good job of translating the data findings, but could - in my
opinion - go into greater detail. It isn't that anything is
lacking... it's just that there's so much more to say.
Overall, I was quite impressed. The sheer volume of information
in this book is amazing. At every page turn, I found myself
thinking, "Oh really? Wow!"
As with all Marketing Sherpa products, it comes with a 30-day,
money-back guarantee.
Click here to view the free Executive Summary of this report in
PDF form.
http://www.marketingsherpa.com/exs/EMBG06execsumm_KT.pdf
If you'd rather, you can order directly from the Marketing
Sherpa website. http://www.marketingwords.com/emailmktg2006.html
About the author:
Karon Thackston is author of "The Step by Step Copywriting
Course" at http://www.copywritingcourse.com and "How To Increase
Keyword Saturation (Without Destroying the Flow of Your Copy)."
Discover the secrets to creating SEO copy with a perfect balance
between keywords and natural language.
http://www.copywritingcourse.com/keyword
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
  |
Marketing - Wikipedia, the free encyclopedia |
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
en.wikipedia.org |
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Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
marketing.about.com |
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Marketing.org - Home of the Business Marketing Association |
Serves the professional, educational and career development needs of business-to-business marketers. |
www.marketing.org |
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Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
www.marketingpower.com |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
www.brandrepublic.com |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
www.brandrepublic.com |
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Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
www.marketingmag.ca |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
www.clicksor.com |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
www.marketingjobs.com |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
www.cim.co.uk |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
www.technorati.com |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
www.marketingprofs.com |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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