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Informative Articles

12-month 2005 Marketing Calendar that Boost Sales
The following is my 12-month promotional marketing calendar. Keep it handy, as you'll need to refer to it throughout the coming year when forecasting your promotional messages. By no means is this list exhaustive. In fact, you should add to it based...
Article Marketing: Dress Up Your Own Site
Article directories are a great way to submit high quality articles, have webmasters pick them up, and for you to reap great back links to your site. Still, all directories have restrictions and these restrictions can limit the number of quality...
Cost Effective Marketing For Your Online Business
First, I want to debunk the myth that you can't afford to advertise your business because it is too expensive. Advertising can become expensive if you let it, but there are many alternative ways to advertise your business without "breaking the bank"...
Small Business Marketing Secret #1: The Most Important Word In Advertising
Almost any advertisement that has struggled for results in the past can earn a second chance with a little dusting off and a simple swivel of the camera. Video camera, movie camera, digital camera, 35mm camera, one of those old 110 cameras with the...
Sponsorship: A Key to Powerful Marketing
Sponsorship is the fastest growing form of marketing in the U.S. It is still very much in its infancy, especially in the trade show arena. With this in mind, you can find unlimited opportunities to broaden your competitive advantage by increasing...
 
Review: Email Marketing Benchmark Guide 2006

by Karon Thackston © 2005 http://www.marketingwords.com/emailmktg2006.html

I have to admit, I'm a data freak. I love to see surveys and studies that show user behavior. That's just what this new report from Marketing Sherpa delivers with regard to email marketing.

For instance, did you know...

· Moms place low value on testimonials in email copy?

· There are 4 things that those with high open and click rates do that others don't?

· The graphic design of an email can increase readability by 31% or more?

· 45%-60% of viewers will scroll below the fold of a long email?

Get the free Executive Summary of this report. http://www.marketingsherpa.com/exs/EMBG06execsumm_KT.pdf

What You Get

Over nineteen hundred (1,900) email marketers contributed their data, and 25 additional research studies are included, as well as 310 charts, tables and heat maps.

If you're tired of guessing about email marketing, the Email Marketing Benchmark Guide 2006 will give you what you need to:

· Compare your opt-in, open, click, and conversion rates to your competitors'

· Redesign your email newsletter and sales alert templates to improve results -- based on Marketing Sherpa's new eye tracking laboratory email tests

· Compare your current stats to real-life email marketing opens, clicks, conversions for B-2-B and B-2-C mailings

· Discover what's worth testing (and what's not)

· Gather insights from specific behavioral traits of age groups including teens, moms and more

· Design email templates to boost average reading time and clicks

· Choose the best day of week to send email


campaigns

· Unlock deliverability and spam filter problems

· and more

There's a LOT of data in this report (over 265 pages of it), and it is presented in a very organized and easy to use way.

What You Don't Get

This is NOT a copywriting book. It will not show you (directly) how to write powerful copy for email campaigns. It will, however, shed a lot of light on what elements you should include in your copy and design. You'll also find out when to send, how to send and why you should send.

While I love the information, I wish Marketing Sherpa would have included more of its insights on the research. They do a fairly good job of translating the data findings, but could - in my opinion - go into greater detail. It isn't that anything is lacking... it's just that there's so much more to say.

Overall, I was quite impressed. The sheer volume of information in this book is amazing. At every page turn, I found myself thinking, "Oh really? Wow!"

As with all Marketing Sherpa products, it comes with a 30-day, money-back guarantee.

Click here to view the free Executive Summary of this report in PDF form. http://www.marketingsherpa.com/exs/EMBG06execsumm_KT.pdf

If you'd rather, you can order directly from the Marketing Sherpa website. http://www.marketingwords.com/emailmktg2006.html



About the author:

Karon Thackston is author of "The Step by Step Copywriting Course" at http://www.copywritingcourse.com and "How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy)." Discover the secrets to creating SEO copy with a perfect balance between keywords and natural language. http://www.copywritingcourse.com/keyword


 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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