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Informative Articles

5 Things You Must Have to Succeed in Affiliate Marketing
The idea of being mere passengers on a ship meant to sail to the farthest points does not appeal to people who like to put their destiny into their own hands. They have the desire of maneuvering the ships themselves, of being able to be the...
How to Get Profits Through Website Marketing
If you have a business to promote, you know that website marketing is the best way to get your business noticed. Website marketing can lead you to huge profits. The problem many people face, however, is how to do that. If you would like to...
Key to Effective Marketing For Alternative Practitioners
Effective Marketing For Alternative Practitioners A Feldenkrais practitioner came to me about a year ago needing more effective marketing materials for her practice. I was excited to help because Feldenkrais had given me almost total pain relief...
The Marketing Niche Factor
The Marketing Niche Factor By F. Terrence Markle http://www.QuikSystems.com What’s all the talk about niche marketing? It’s all about marketing to a special area of demand for a product or service! There are plenty of opportunities available if...
The Sheep, The Shepherd and an Internet Marketing Fleece-Job
You have a site that's just returning on investment; nothing more or perhaps a lot less. You believe in professional services as they're the experts. You have little knowledge in their field, nor the time and resources for private research or...
 
Review: Email Marketing Benchmark Guide 2006

by Karon Thackston © 2005 http://www.marketingwords.com/emailmktg2006.html

I have to admit, I'm a data freak. I love to see surveys and studies that show user behavior. That's just what this new report from Marketing Sherpa delivers with regard to email marketing.

For instance, did you know...

· Moms place low value on testimonials in email copy?

· There are 4 things that those with high open and click rates do that others don't?

· The graphic design of an email can increase readability by 31% or more?

· 45%-60% of viewers will scroll below the fold of a long email?

Get the free Executive Summary of this report. http://www.marketingsherpa.com/exs/EMBG06execsumm_KT.pdf

What You Get

Over nineteen hundred (1,900) email marketers contributed their data, and 25 additional research studies are included, as well as 310 charts, tables and heat maps.

If you're tired of guessing about email marketing, the Email Marketing Benchmark Guide 2006 will give you what you need to:

· Compare your opt-in, open, click, and conversion rates to your competitors'

· Redesign your email newsletter and sales alert templates to improve results -- based on Marketing Sherpa's new eye tracking laboratory email tests

· Compare your current stats to real-life email marketing opens, clicks, conversions for B-2-B and B-2-C mailings

· Discover what's worth testing (and what's not)

· Gather insights from specific behavioral traits of age groups including teens, moms and more

· Design email templates to boost average reading time and clicks

· Choose the best day of week to send email


campaigns

· Unlock deliverability and spam filter problems

· and more

There's a LOT of data in this report (over 265 pages of it), and it is presented in a very organized and easy to use way.

What You Don't Get

This is NOT a copywriting book. It will not show you (directly) how to write powerful copy for email campaigns. It will, however, shed a lot of light on what elements you should include in your copy and design. You'll also find out when to send, how to send and why you should send.

While I love the information, I wish Marketing Sherpa would have included more of its insights on the research. They do a fairly good job of translating the data findings, but could - in my opinion - go into greater detail. It isn't that anything is lacking... it's just that there's so much more to say.

Overall, I was quite impressed. The sheer volume of information in this book is amazing. At every page turn, I found myself thinking, "Oh really? Wow!"

As with all Marketing Sherpa products, it comes with a 30-day, money-back guarantee.

Click here to view the free Executive Summary of this report in PDF form. http://www.marketingsherpa.com/exs/EMBG06execsumm_KT.pdf

If you'd rather, you can order directly from the Marketing Sherpa website. http://www.marketingwords.com/emailmktg2006.html



About the author:

Karon Thackston is author of "The Step by Step Copywriting Course" at http://www.copywritingcourse.com and "How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy)." Discover the secrets to creating SEO copy with a perfect balance between keywords and natural language. http://www.copywritingcourse.com/keyword


 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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