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In Marketing You Need To Focus On The Benefits
In this marketing article I discuss the most important element of marketing - turning features into powerful benefits. If you want to increase sales, you must focus on the benefits of your product or service, not the features. So what is a...
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1. Utilize Your Knowledge Do you have extensive knowledge in a particular subject? Offer people free consulting or advice on that subject via e-mail if in exchange they either link to your web site, run your promotional ad in their e-zine or place...
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The End Of Marketing
PERMISSION TO REPUBLISH: This article may be republished in newsletters and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and live web site link. Email notice of intent to...
 
SEVEN BRILLIANT SALES & MARKETING TIPS

Whatever you’re selling, these easy practical steps will help you market more effectively:

Always present yourself well. Everything from the way you dress to your website campaign must be viewed as professionalism. Use business cards regularly – hand them out to everyone you meet

Use low cost advertising. Use a good, effective and attractive logo design, Brochures, letterhead, business cards, Postcards, Other Web Sites and Directories.

Spend at least 1 hour a day marketing. Ignore the other advice about ‘accomplish this in 10 minutes’ this won’t work as it takes you at least half an hour to get going with it. So many don’t treat marketing as a normal every day task – they then complain when they don’t get many enquiries.

Know what makes you special in customer’s eyes. Remind them of the benefits of your


fantastic product, they may have forgotten it as time goes by.

Sort out the people who don’t want your product. Eliminate them from your sales campaigns – they aren’t good prospects anyway, and you’ll waste valuable time selling to them.

Know what you want to market. It’s easy to lose focus when marketing something personal to you, so don’t invest in useless activities, it won’t work. Have a clear exact objective as a target at all times.

Trial & Error. Successful businesses all start from somewhere, and you can’t avoid experimenting with lot’s of marketing techniques. You have to, because nobody will tell you how to do marketing – unless you pay them.

www.eventdomain.co.uk


About the Author

Christopher is owner of EventDomain.co.uk - a Portal for Event, Conference and Seminar Professionals

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
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Marketing knowhow from professionals. Newsletter, articles and how-to's.
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Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
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Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
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