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5 Proven Successful Internet Marketing Business Models
Here is a common question asked by new internet marketers: How can a new internet marketer make money online? There are many ways by which you could earn online. Here are some proven successful methods, as well as some useful tips to help you...
Business Postcard Marketing: 35 Ways to Use It
Postcards are an effective way for many business owners and marketing managers to attract new customers and increase sales from existing ones. Postcards are inexpensive to produce and mail. You can produce one in less time than you need for a letter...
How to build the HIOD Auto-Pilot Email Marketing Machine
This article was written with the goal of helping you to put more money in your pocket... plain and simple. I've made a big effort to eliminate all fluff and keep it simple, concise, and straight to the point. By the time you have finished reading...
Small Business Marketing Series – Choosing a Niche Market
Ó Ben Botes 2003 - 2005 Many smaller businesses choose niche markets for various reasons and these niche markets can be very lucrative. This article will look at ways to identify and assess whether they are right for your business? For many...
What Your Car Audio Can Teach You About Marketing.
Stand next to any road, and every so often a young person will go by with the latest rap CD blaring. If it happens to be a cold day, he (it is always a he) may have the windows up. Then, all you will hear is the thud of the overworked bass speaker...
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Simple, Cheap and Effective Marketing Strategies
Every start-up business goes through phases of needing to try something different to increase their exposure and bring in new clients. Even established businesses need to revisit their marketing strategies every once in a while to help bring in new and repeat business.
The consensus among most small business owners is that certain marketing techniques will work for some small business owners but may not be as successful for others. They also agree that the cheaper the method, the better.
I have put together a list of some cost effective marketing strategies that small business owners have found successful, during their startup phase and beyond.
1. A company website. This is probably one of the best and most cost effective forms of having your company visible to your potential clients....and its available 24/7! If you have the time and patience to learn to put something together, give it a try! Or, consider hiring a professional designer in order to get an exceptional site. The benefits of having a website are definitely worth the expense. But remember to shop around and be comfortable with your designer... and the money you pay.
2. Signs in or on your vehicle. Window decals are fairly inexpensive considering their lifespan. Remember to include your website address. If funds are really short, make signs on Bristol board and put them inside the windows. You can also get Licence decals . These can include your website address, company name, and phone number and fit nicely around your licence plate.
3. Join your local business associations. And don't forget to get involved! Your local Board of Trade or Chamber of Commerce can provide an abundance of opportunities for your business. The networking events are a way to meet other business professionals in your community. And, getting involved in the committees allows you to share your expertise and be recognized by your fellow members.
4. Pinup Flyers. Include a tear-off section on the bottom and put the flyers up at your local stores and other locations that may have bulletin boards.
5. Fax Broadcast. Design an informational or fun page, similar to a newsletter, and send it out to fax numbers for your target market. Please note that fax broadcasting is not allowed in some areas of some countries, so be sure it is okay in your area.
6. Keep in touch marketing, such as a personalized thank you to a new client or contact, a Christmas card that simply says thank
you, and a monthly newsletter (print and/or online) to all your customers and contacts.
7. Iron on transfers. As a small business owner you already eat and sleep your business, so why not wear it too. You can purchase the transfers at your local business supply store and, I imagine, at craft stores. Then it's just a matter printing your logo (or whatever you want on the shirt) onto a transfer and ironing it on.
8. Articles & Press Releases. Writing articles is a good way to receive exposure and it also helps you to be regarded as an expert in your field. Press releases can be used to announce a new business, when you provide a new service, or any other time you have some news to tell. There are 2 keys to a press release... the Headline and making sure it doesn't sound like an advertisement, but more like it is news.
9. Networking. This is another highly beneficial and cost efficient way to get the word out about your business. Attend designated networking events as often as possible. Also, when possible, follow the Three Foot Rule... if appropriate, strike up a conversation with anyone within 3 feet of yourself and be sure to bring up your business.
10. Testimonials. These can be implemented into many pieces of marketing. Include a sentence or two in your advertisements, brochures, newsletters, and you can even dedicate a whole page on your website to the kudos your receive from satisfied clients.
No matter which marketing efforts you use, keep track of where your inquiries and new clients are coming from. Don't be afraid to ask them how they heard about you and/or your business. Asking only takes a couple of seconds and the results will show you which strategy is working for you the best.
Put your imagination to work... instead of your wallet and watch the business roll in.
For more cost effective marketing strategies, be sure to check out our ebooklet, 25 Cost Effective Marketing Strategies (Plus 10 Tips to Make Them Successful) at http://www.docutype.net/booklets.htm
About the Author
Janice Byer (CCVA, MVA) of Docu-Type Administrative & Web Services, provides professional & creative Virtual Assistance and Website Design. For more helpful small business and marketing information, view her NEW Information Ebooklets; read her ebook, Surfin' the Net - Docu-Type's Virtual Collection of Links; sign up for her free newsletter, Virtual TidBits; and read all of her published Articles, at http://www.docutype.net
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
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Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
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Marketing: See what people are saying right now on Technorati |
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Marketing knowhow from professionals. Newsletter, articles and how-to's. |
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Business marketing - Read everything your need to know about small business marketing. |
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Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
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USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
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