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Does your Internet Marketing Pull?
"Pull Marketing" has always been, and will continue to be the most effective internet marketing strategy at your disposal. Allow me to explain. Most marketing efforts can be placed into one of three categories:
1. "Push Marketing" or...
Email Newsletter Marketing Is Alive and Well: The case for continuing newsletter efforts
With the arrival of syndication or RSS technology, many claim the email newsletter is dead. Not true. Newsletters continue to offer companies a marketing tool that allows them to build and retain relationships with their clients.
RSS...
Peer-to-Peer Marketing
Why are Napster, Gnutella and similar sharing programs so loved? For the same reason that Microsoft is so hated. Microsoft, though dealing with the most advanced technology, is imbued with the old Superior-to-Inferior philosophy, a philosophy ...
PR: The Wildcard Marketing Strategy
What is the true purpose of public relations and how can it really help impact the growth of your small business? In order for the media to succeed, they need information that is both useful and entertaining for their readers. This is where you,...
Six Pillars of Business & Marketing Success - - Author Bryan Kumar
To be successful, you need to do what the successful people do! It's really that simple. Here are what I've found to be the 6 pillars of business success: 1. Set Yourself Apart From The Rest! Almost all businesses have some competition - other...
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Small Business Marketing Secret #1: The Most Important Word In Advertising
Almost any advertisement that has struggled for results in the past can earn a second chance with a little dusting off and a simple swivel of the camera. Video camera, movie camera, digital camera, 35mm camera, one of those old 110 cameras with the flash cubes, or even the camera in your mind...it doesn't matter. If your camera is pointed at you it's backwards and you're wasting film and ad dollars (not to mention those hard to find flash cubes).
Your potential customers don't really care about you. (Pause for effect and repeat). Your potential customers don't really care about you. They care about what you can do for them and indeed, about themselves.
No news there, right? Most people are already on the same page as you and I - but most people still ignore that fact when it comes time to write ad copy. 30 years in business, bonded and insured, weekly service, competitive rates, family owned and operated, yada, yada, yada, you've heard them all - probably even used a few yourself. The truth is most ads - in print, on the web, on TV, and in the mail - spend tons of space, time, and moolah talking about the company and the products. Most ads leave the most important word out. Most ads just don't seem to work.
But if it's so simple, why doesn't everybody who spends money
advertising just put that word in? Who knows? People just love doing the same old things. Besides, doesn't it seem natural that your ads should talk about your company or your product? You're the one shelling out the money for the ad, so shouldn't you be able to tell your story? In this case, the truth just isn't fair.
The good news is that so few people properly leverage the power of this word in their advertisements, that when you finally let it creep into yours it has the potential to make a major impact.
So what's the word? Pull out the last advertisement that you ran. How many times does the word "you" appear in it? If it's not all over the thing, you can pretty sure that's why it didn't work.
OK you, you can sit down now.
In secret #2, find out the major advertising secret you can learn on a fishing trip. About the Author
Jim and Travis are the creators of The Gravitational Marketing System which helps small business owners end unproductive cold prospecting and create a clock-work system that gets leads to call them, pay more for their product or service and naturally pull in tons of referrals and sales.
For FREE for small business marketing tips, shortcuts and secrets visit www.GravitationalMarketing.com
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
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Marketing - Wikipedia, the free encyclopedia |
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
en.wikipedia.org |
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Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
marketing.about.com |
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Marketing.org - Home of the Business Marketing Association |
Serves the professional, educational and career development needs of business-to-business marketers. |
www.marketing.org |
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Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
www.marketingpower.com |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
www.brandrepublic.com |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
www.brandrepublic.com |
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Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
www.marketingmag.ca |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
www.clicksor.com |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
www.marketingjobs.com |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
www.cim.co.uk |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
www.technorati.com |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
www.marketingprofs.com |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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