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Marketing-Minded Financial Planners: Put Extra Content in an E-Zine
As you start getting more media-savvy, you'll find yourself coming up with more and more information and ideas to help the public. Not all of these ideas will strike the fancy of your media contacts, but don't let them go to waste—become a media...
The Bible of Marketing Ebooks
The ebook from Michael Cheney really is the bible when it comes
to make a successful website.
I highly recommend this ebook. This should in fact be the first
ebook you buy, before you start any online business. The reason
that I say...
The Shocking 100 Million Dollars Secret Marketing Book That Few People Know About
A Nitty Gritty, High Octane Marketing “Secret” Book (From A Little Known Guy Who Made 100 Million Dollars In 2 Yrs By The Age Of 28) Released To The Public.
Why Your Website Is Not Making Money And How To Turn It Around And Explode Your Sales....
What Is Affiliate Marketing?
Affiliate marketing has many descriptions, yet all have the same
meaning. Affiliate marketing is a huge business piece on the
Internet. It is a cooperative effort between merchants and an
affiliate's website. For many years now, affiliate...
What Our CAT Taught Me About Marketing!
Toby is one of our two family pets (both cats). He is quite astute, and he has learned one of the most basic tenets of selling - stick with what works!
Many of Toby's days are spent perched on the top of my monitor as I work here on my...
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Small Business Marketing Secret #2: Marketing Is Like Fishing - You Need A Hook.
When's the last time you went fishing? Think back to that day. What did you use to fish? A pole, fishing line, bait, maybe a sinker and a bobber. Oh yeah...and a hook. You wouldn't go fishing without the hook, would you? The hook is probably the most important part of the fishing process.
The same is true in your advertising. If you want to be successful in advertising you have to resign your position as general manager of the universe and realize that your ad is not a personal soap box to speak your mind, hype accolades, regurgitate philosophies, spout jargon and blab about anything else. The people who see your ad really don't care about you, your personal agenda or that you've spent good money to talk to them. As you know they only care about one thing...themselves. Likewise your advertising should focus on only one thing...them!
You have already identified that "YOU" is the most powerful word in any advertisement. That is why a hook works so well. A hook is something of value you offer your target, which they can't live without. It's something that provides them with a solution, a cure, an answer to a daunting problem. A hook incites them to take the desired action your advertisement was designed to evoke.
An advertisement without a hook is like a fishing pole without a hook. Fish may look at the
bait, they may nibble the bait, they may even eat the bait - but you will never catch a fish without a hook. Customers may hear your message, they may think about your message, but they are very unlikely to take a desired action unless you give them a STRONG INCENTIVE to do so, something they see as valuable. If your ad doesn't ask your target to take action you are totally wasting your money. Your ads need to provide an undeniable reason focused on relieving your target's pain that incites them to take a desired action.
Next time you go fishing, be sure to bring a few hooks. Next time you advertise, try throwing a few hooks in there too.
Have you spent money on advertising and afterwards you wonder if it was effective. It's tough to know right? You should have learned how to avoid this in science class. In Secret #3 - we'll tell you how. About the Author
Jim and Travis are the creators of The Gravitational Marketing System which helps small business owners end unproductive cold prospecting and create a clock-work system that gets leads to call them, pay more for their product or service and naturally pull in tons of referrals and sales.
FREE for small business marketing tips, shortcuts and secrets visit www.GravitationalMarketing.com
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
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Marketing - Wikipedia, the free encyclopedia |
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
en.wikipedia.org |
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Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
marketing.about.com |
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Marketing.org - Home of the Business Marketing Association |
Serves the professional, educational and career development needs of business-to-business marketers. |
www.marketing.org |
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Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
www.marketingpower.com |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
www.brandrepublic.com |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
www.brandrepublic.com |
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Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
www.marketingmag.ca |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
www.clicksor.com |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
www.marketingjobs.com |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
www.cim.co.uk |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
www.technorati.com |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
www.marketingprofs.com |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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