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Frodo's Journey: What It Can Teach You About Marketing Your Small Business
Just recently, I took a break and caught "The Return of the King" at the movie theater. At the same time, I was pondering a topic for this article. As often happens, the themes and timing converged. Here are 10 things you can learn about...
"Marketing as a Spiritual Practice II: Unearthing Your Potential"
Marketing as we know it is over. Done. Finito. People the world over are bored and spammed to the brink of tears. But there is good news: There’s a better way to connect with precisely those you wish to reach … and it works far better than...
The Five Most Common Joint Venture Marketing Mistakes To Avoid
Joint Venture marketing has become a highly popular way for small businesses to maximize their profits. When two or more businesses combine their resources synergistically, it creates greater marketing impact and bigger profits than either can have...
Tool Talk: All About Internet Marketing Tools
Who doesn't want inexpensive internet marketing tools? In this day and age when advertising your business online is the way to go, it's a must that you avail of internet marketing tools at the lowest cost possible. How can you avail of them? How can...
Viral Marketing - Spread the word.
While a virus, in Medicine, is the smallest infectious agent, it is an extremely potent strategy in Marketing speak with similar abilities to proliferate. It is an effective means of advertising and relies on an understanding of what individuals may...
 
Supercharge Your Marketing Efforts



(1) Use a "P.S." at the end of your ad copy. This is
where you either want to repeat a strong benefit
or use a strong close, like a free bonus. For example,
"P.S. You can get (product), worth over ($), for
the low price of ($)!" Another example, "P.S. I can
not guarantee the bonuses will be here tomorrow!"

(2) You could end your ad copy with a discounted
price. Just list your regular price and then offer a
discounted price off the order ‘right now’. You
could also offer a rebate that takes effect instantly.
For example, you could say, "Instead of paying $99,
you could order now and get an instant rebate of
$20 - you only pay $79!"

(3) You could end your ad copy with a free sample
or trial of your product. If your ad didn't attract
them to buy, maybe a free sample or trial would. If
you were selling an e-book, you could give them a
free sample at the end of your ad copy. For example,
you could say, "If you're still not sure about ordering,
download a FREE sample chapter!"

(4) Motivate people to buy your product. Tell them
positive things. For example, you could say, "You
can now reach your goals and change your life if
you buy our product.” If you come across positive
in your ad copy, they will become positive about
reaching their goals using your product.

(5) Get your sales letters and web site evaluated for
free. Visit business discussion boards and ask other
participants to evaluate them. Don't get discouraged
if someone gives you a lot of negative feedback
about your web site. Most people are only trying to
help you. Take the criticism constructively.

(6) Get your products or services evaluated for free.
You can give your product for free in exchange for
evaluations and even testimonials. You will find out
any problems with your product before you sell it.
You might also discover new uses or selling points
for your product too.

(7) Keep your loyal customers happy because they
are your future profits. Give them discounts and
free gifts as often as possible. If you are thoughtful
and loyal to your customers, most of them will be
your customers forever. They will make up about
80% of your business and profits.

(8) Make your products sell quickly by adding a lot
of bonuses. You could get the free bonuses for little
or no cost by joint venturing with other businesses.
You could go to the “freebies” directories and find
things. Then you could ask the legal owner’s
permission to use the item as a free bonus for your
product.

(9) Promise your readers an end result or outcome
in your ad. You must give them a solid guarantee
that your product will


solve their problem. For
example, you could say, "I personally guarantee you
will get over your shyness in 10 days or less or your
money back."

(10) Give your customers free shipping. If you can't
afford that, you can give free shipping to customers
who buy over a certain dollar amount to raise profits.
You could also charge other businesses for inserting
ads in your product package. This will make up for
your free shipping losses.

(11) Increase the perceived value of your free things
or bonuses by including the retail dollar amount the
freebies would normally sell for. For example, you
could say, "Bonus 1# Marketing Tips Newsletter
(a value of $120)." Another example, "Get 7
Bonuses With A Retail Value Of $345! That more
than pays for your purchase!"

(12) Never assume people believe the information in
your ad copy. You need to back-up all your claims
with indisputable evidence. For example, you could
include testimonials, expert endorsements, third party
tests or studies, strong guarantees, a list of customers,
pictures of customers, etc.

(13) Clone your advertisements all over the Internet
by allowing your visitors to give your online freebies
away. Just include your ad somewhere inside them.
You could also start an affiliate program and pay
people commissions to run your ads. You could also
give your affiliates viral marketing tools to use like
e-books or articles.

(14) Start a free e-mail newsletter to create your own
opt-in list. Create a title that grabs the reader’s
attention. Submit it to free e-zine directories on the
Internet. Advertise it on your web site. Offer a freebie
or other incentive for people to subscribe. Give your
readers mostly original and quality content.

(15) Sell a few back-end products that are not related
to your main product but are needed by all humans.
Every customer that buys from you is human. Think
about it - everyone eats, right? For example, you
could say, "Free Bonus 1# A Free $30 Dollar
Coupon To The Restaurant Of Your Choice!"

(16) Make more commissions from the affiliate
programs you join by giving your own endorsements
for the products. They usually pull more sales than
ads. For example, you could say, "This e-book sent
chills up my spine! I highly recommend buying it!"
Another example, "All I have to say is, ‘Wow! It's
that good!’"

About the Author

Lynn Harris began online marketing in 1998 after wading
through the hype for a year. He is now editor/webmaster
of HotBizTips.com. A site and newsletter aimed at helping
the new to intermediate online marketer.
http://HoBizTips.com
© 2005 Lynn Harris

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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