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The 4 Active Marketing Ingredients That Could Make Or Break You
I don't know who to acknowledge for the following, but whoever it was sure said a mouthful.
"There are only two ways to get to the top of a tree. One is to climb the tree. The other is to sit on an acorn and wait".
Think about it for a minute and you can see a lot of parallels with netpreneurs. Are you climbing the tree, or waiting for something to happen?
Study those who succeed on the internet and you will find they often use a well planned approach that incorporates four active marketing ingredients that could make or break you.
In effect, when they head up the tree, they do so on a thick, sturdy trunk. One unlikely to break and much more likely to support them.
Here they are:
-*First*, give away something valuable free in exchange for email addresses. People on the internet are looking for freebies. If you've got something free, they'll be looking for you.
It could be a good e-book or some other information, some software, a free consultation or whatever may be appropriate for your particular business. But the key point is that it must be useful and valuable to be effective.
-*Second*, you need a strong lead product. Make sure it's as good as it gets. Whether it's the benefits, the price or the service, it must have a significant competitive advantage. As you know, the competition is fierce.
And stick to one primary product at first. If you present a number of choices, even if they are all wonderful, you are adding an additional decision dimension that just complicates
things for the potential buyer … and usually loses the sale.
But here's the critically important part: Stop advertising your actual product.
I know. It sounds crazy. But you'll do 100 times better by advertising your free offer instead. The sales will come later from your ezine follow-ups as your subscribers come to realize that you are sincere, that you can be trusted, and that the product you are promoting is top notch.
-*Third*, market your offer aggressively. Success takes more than posting at FFA's, classified sites and exchanging some banners. Don't wait for your prospects to come to you. Get off that acorn and actively pursue them.
Today, the best results by far are coming from targeting your prospects through ezine ads, pay-per-click search engines, and publishing your own newsletter.
-*Fourth*, you need strong "back-end products". Once you've won that customer's trust, he or she will buy from you again … and again … as long as you continue to "deliver" what you promise.
So, use these 4 marketing essentials to get off that acorn and head on up your tree. Get aggressive and take action. It's a challenge … and it's work. But it's also fun and rewarding.
About the Author
Joshua Rose is the webmaster at The Internet Profit Wizards, http://www.internetprofitwizards.com, a site devoted to helping businesses and marketers succeed with their online endeavors. It focuses on identifying proven marketing resources in a challenging marketplace.mailto:support@internetprofitwizards.com
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
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Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
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Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
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