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Informative Articles

10 Steps to Getting Paid for Your Marketing Materials
How many times have you heard the same sound bites come out of your mouth to your clients, prospects, and audiences, almost boring yourself to tears in the process? Imagine generating money directly from those sound bites, from those pearls of...
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When developing or updating a marketing plan, knowing where to start is often a challenge. To better develop effective marketing strategies, begin by gathering information about both your business and the larger business environment...
Internet Marketing Is Like A Roller Coaster Ride
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One-Two-Three Punch Marketing
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The 7 Deadly Sins Of Marketing - #2: Anger

Here is the second in our series of articles on the well known seven deadly sins and how they apply to marketing. The second deadly sin we will cover here is Anger.

Now how could anger possibly have anything to do with marketing. Believe it or not, you see it often in advertising.

Recently there was a radio commercial in which a child breaks his tooth while eating a Hardee's burger. The child says something like "I don't like this bun. It's too hard. I want to go to McDonalds."

Who was the commercial for? McDonalds? NO. It was for Hardee's.

Apparently some advertising whiz convinced Hardee's to "go after the adult market" by positioning against McDonalds.

Here is anger at work in marketing.

Many companies want to attack their competition. So they create advertising that does this. The advertising says something very negative about their competition and mentions them by name. Generally this only results in making the company look mean and giving free


promotion to the competition.

Yes, marketing is often a battle. But don't assume that your prospective customers are as passionate as you are about why your product may be better than the competition. Angrily attacking your competition by name makes your company look bad and gives your competition free promotion. It may even result in potential customers going their way. I know I won't be taking my kids, or myself, to Hardee's anytime soon.

----- Toli Cefail

Toli Cefail is a 20 year marketing professional. She is currently providing online & paid search marketing services to businesses as a principal in the In Touch Media Group - www.InTouchMediaGroup.com .

Read The Rest at Toli Cefail's personal marketing blog at www.MarketingExpertsNews.com .
About the Author

Toli Cefail is a 20 year marketing professional. She is currently providing online & paid search marketing services to businesses as a principal in the In Touch Media Group - www.InTouchMediaGroup.com .

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
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Marketing - Wikipedia, the free encyclopedia
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Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
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Marketing Magazine - Marketing News - Brand Republic.
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Offers a Canadian source of news and articles on marketing, advertising and media.
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
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Business marketing - Read everything your need to know about small business marketing.
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All About Marketing
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ClickZ Internet Marketing Solutions for Marketers
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www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
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