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How to Easily Create An Internet Marketing Database, Software Review
How to Easily Create An Internet Marketing Database, Software Review I recently had the opportunity to review a really cool piece of software for internet marketers. It is called PromoBuddy. It is a database program that is geared toward helping...
Internet Marketing: Avoid "Blind Sheep" Mentality
Internet Marketing: Avoid "Blind Sheep" Mentality If you want your online business to succeed, you have to give it your own twist, not follow someone else like a blind sheep. Despite what the Internet marketing gurus tell you, you will not likely...
Marketing Magic: De-Bunking the Myth!
Any one who has ever been to a magic show knows that magic is all tricks, not reality. It is simple entertainment with no lasting value. Marketers however, new and old alike, are infatuated with the idea that there are magic tricks to make...
Marketing Techniques... What Works & What Doesn't for the PC Repair Business
I have been involved with computers for many years. I have a PC repair, troubleshooting, and networking background. So, when I wanted to start my own PC Repair business, I thought, "How hard could it be? You just hang a shingle, design a website and...
Marketing: Your Brand Is About More Than Just Good Looks
First let's clear up a common misconception of what a "Brand"
really is. A brand is more than just your company's name or
logo. It's more than just a particular type of product you offer
such as Q-tips brand of cotton swabs. It's more than just...
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The 7 Deadly Sins Of Marketing - #2: Anger
Here is the second in our series of articles on the well known seven deadly sins and how they apply to marketing. The second deadly sin we will cover here is Anger.
Now how could anger possibly have anything to do with marketing. Believe it or not, you see it often in advertising.
Recently there was a radio commercial in which a child breaks his tooth while eating a Hardee's burger. The child says something like "I don't like this bun. It's too hard. I want to go to McDonalds."
Who was the commercial for? McDonalds? NO. It was for Hardee's.
Apparently some advertising whiz convinced Hardee's to "go after the adult market" by positioning against McDonalds.
Here is anger at work in marketing.
Many companies want to attack their competition. So they create advertising that does this. The advertising says something very negative about their competition and mentions them by name. Generally this only results in making the company look mean and giving free
promotion to the competition.
Yes, marketing is often a battle. But don't assume that your prospective customers are as passionate as you are about why your product may be better than the competition. Angrily attacking your competition by name makes your company look bad and gives your competition free promotion. It may even result in potential customers going their way. I know I won't be taking my kids, or myself, to Hardee's anytime soon.
----- Toli Cefail
Toli Cefail is a 20 year marketing professional. She is currently providing online & paid search marketing services to businesses as a principal in the In Touch Media Group - www.InTouchMediaGroup.com .
Read The Rest at Toli Cefail's personal marketing blog at www.MarketingExpertsNews.com .
About the Author
Toli Cefail is a 20 year marketing professional. She is currently providing online & paid search marketing services to businesses as a principal in the In Touch Media Group - www.InTouchMediaGroup.com .
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
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Marketing - Wikipedia, the free encyclopedia |
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Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
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Marketing.org - Home of the Business Marketing Association |
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Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
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Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
www.cim.co.uk |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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