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5 Things You Must Have to Succeed in Affiliate Marketing
The idea of being mere passengers on a ship meant to sail to the farthest points does not appeal to people who like to put their destiny into their own hands. They have the desire of maneuvering the ships themselves, of being able to be the...
Creative Marketing Tips … “Simple Things You Can Use In Your Business To Attract More Clients”
The single most important activity you can do in your small business is create a unique marketing strategy and plan. When was the last time you saw a company marketing themselves in an outrageous way? In this day and age it looks like everyone...
Internet Marketing
Is internet marketing something for you? Do you dream about working at home where your kids are, where you feel you should be? Internet marketing can promise this and so much more. But, tread lightly and do your research before jumping into the...
Manufacturers Shift Marketing Budget Away from Print Advertising in 2006
In early Q3, TR Cutler, Inc. conducted the largest North American manufacturer survey about anticipated marketing budgets in 2006. Statistically significant findings indicated that nearly two-thirds (64%) of the manufacturers surveyed anticipate a...
What Do You Mean I Am A Product?! (Career Marketing 101)
Job search seems to have many hurdles to overcome - resume, interview technique, appearance, and networking are challenges that job seekers face. These hurdles are surmountable with a strong job search plan and dedicated execution. Job seekers...
 
The Mighty Marketing Newsletter

For many companies and organizations, it's a powerful marketing tool that attracts and retains customers. I'm referring to the dependable, hard-working newsletter.

On the subject of newsletters, guerilla marketing guru Jay Conrad Levinson says, "It's a way of staying in touch, proving your expertise, giving beneficial information and gaining confidence."

Newsletters can be used for marketing, public relations, sales support, associations, or many other purposes.

But how do you publish a successful newsletter?

Following are some simple strategies that have worked well for my clients and me.

Content and Style

Consistently providing editorial value is the key to a successful newsletter. Measuring content against a set of objectives is one way to accomplish this.

What is the purpose of your newsletter? What are you trying to deliver to your readers?

Another way is simply to remember what you're publishing -- a "news" letter. After all, "newsletter" is the marriage of two common words: "news" and "letter." If you make your newsletter newsy, providing readers the latest information on subjects they care about, you can't go wrong.

Does all content have to be cutting-edge news? No. Editorial content can be a new slant on an old subject. It can be time-tested tips that are good reminders to an interested audience. Or sometimes it's information that isn't new but useful to people in a new stage of life -- parenting, for instance.

Whatever the content, it should be relevant to readers. If unsure, just ask yourself: How can readers use this information? Is there take-away value?

The second word, "letter," helps to establish a writing style and tone. I like to


write articles and newsletters as if I'm writing to one person in a friendly, conversational tone.

Newsletters are often a dialogue with customers -- the lifeblood of your business -- so the tone, while friendly, needs to be respectful. Just avoid writing newsletters that are stiff, formal and self-important.

Story Ideas

In the abstract, thinking "news" is great. However, a few concrete ideas can help kick start a newsletter. Here is a partial list:

* News

* Product and service stories

* Product and service tips

* Special offers, promotions and sales

* Explanatory articles (how it works)

* Case histories

* Industry updates

* Do's and don'ts

* Appropriate humor

* Quotes and testimonials

* Checklists

* Interviews

* Profiles

* Letters

* Community involvement

Want some more good ideas? Collect and read newsletters. What do you like? What can you apply?

Create a newsletter file and fill it with company and industry news items. Keep a list of ideas, talk to customers, attend trade shows and seminars, and read as much as you can.

By keeping yourself well informed, your newsletter will stay current and interesting to your readers. Finally, publish your newsletter on a regular basis and your sales are sure to increase.

(c) 2005 Neil Sagebiel

About the author:

Neil Sagebiel is a veteran copywriter who has served clients such as Microsoft, The Seattle Times, Lucent Technologies, March of Dimes, Airborne Express and Unisys. To sign up for his FREE expert tips to help you write better and sell more, visit http://www.neilsagebiel.com.

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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