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Developing a Marketing Plan
We hear it said that in order to be in business, you must have a Business Plan, and this is true. Without one, you are like a person in a dark room trying to find something. Eventually, you may stumble across it, but how much time did you waste in...
Joint Venture Marketing and What It Can Do For You
Would you like to attract more clients, customer orders and profits - for almost free? Or do you want access to another company's client database, or other valuable resources?
Joint venture marketing focuses on matching two or more companies that...
Offline Network Marketing Recruiting; Vital For An Online Business.
I have become involved with many network marketing companies the last year. All are based on the internet and this is the big difference than when I last had a go at it about 10 years ago. Back then it was all phone calls, letters, group...
The Greatest Internet Marketing Strategy Using Google Adsense
Are you writing articles with the idea of marketing your internet business?
Discover how using the right keywords in articles and having Google Adsense ads on your content site is now one of the most profitable ways of internet advertising. ...
Tivo, advertising, television, Ford Motor Company, promoters, marketing
Broadcast advertisers, who use television, are seeing dramatic reductions in their ad results because of a four-letter word--TiVo. In some ad agencies one can sense that TiVo really is a four-letter word in the most derogatory sense. This reporter...
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The Mighty Marketing Newsletter
For many companies and organizations, it's a powerful marketing
tool that attracts and retains customers. I'm referring to the
dependable, hard-working newsletter.
On the subject of newsletters, guerilla marketing guru Jay
Conrad Levinson says, "It's a way of staying in touch, proving
your expertise, giving beneficial information and gaining
confidence."
Newsletters can be used for marketing, public relations, sales
support, associations, or many other purposes.
But how do you publish a successful newsletter?
Following are some simple strategies that have worked well for
my clients and me.
Content and Style
Consistently providing editorial value is the key to a
successful newsletter. Measuring content against a set of
objectives is one way to accomplish this.
What is the purpose of your newsletter? What are you trying to
deliver to your readers?
Another way is simply to remember what you're publishing -- a
"news" letter. After all, "newsletter" is the marriage of two
common words: "news" and "letter." If you make your newsletter
newsy, providing readers the latest information on subjects they
care about, you can't go wrong.
Does all content have to be cutting-edge news? No. Editorial
content can be a new slant on an old subject. It can be
time-tested tips that are good reminders to an interested
audience. Or sometimes it's information that isn't new but
useful to people in a new stage of life -- parenting, for
instance.
Whatever the content, it should be relevant to readers. If
unsure, just ask yourself: How can readers use this information?
Is there take-away value?
The second word, "letter," helps to establish a writing style
and tone. I like to
write articles and newsletters as if I'm
writing to one person in a friendly, conversational tone.
Newsletters are often a dialogue with customers -- the lifeblood
of your business -- so the tone, while friendly, needs to be
respectful. Just avoid writing newsletters that are stiff,
formal and self-important.
Story Ideas
In the abstract, thinking "news" is great. However, a few
concrete ideas can help kick start a newsletter. Here is a
partial list:
* News
* Product and service stories
* Product and service tips
* Special offers, promotions and sales
* Explanatory articles (how it works)
* Case histories
* Industry updates
* Do's and don'ts
* Appropriate humor
* Quotes and testimonials
* Checklists
* Interviews
* Profiles
* Letters
* Community involvement
Want some more good ideas? Collect and read newsletters. What do
you like? What can you apply?
Create a newsletter file and fill it with company and industry
news items. Keep a list of ideas, talk to customers, attend
trade shows and seminars, and read as much as you can.
By keeping yourself well informed, your newsletter will stay
current and interesting to your readers. Finally, publish your
newsletter on a regular basis and your sales are sure to
increase.
(c) 2005 Neil Sagebiel
About the author:
Neil Sagebiel is a veteran copywriter who has served clients
such as Microsoft, The Seattle Times, Lucent Technologies, March
of Dimes, Airborne Express and Unisys. To sign up for his FREE
expert tips to help you write better and sell more, visit
http://www.neilsagebiel.com.
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
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Marketing - Wikipedia, the free encyclopedia |
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
en.wikipedia.org |
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Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
marketing.about.com |
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Marketing.org - Home of the Business Marketing Association |
Serves the professional, educational and career development needs of business-to-business marketers. |
www.marketing.org |
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Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
www.marketingpower.com |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
www.brandrepublic.com |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
www.brandrepublic.com |
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Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
www.marketingmag.ca |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
www.clicksor.com |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
www.marketingjobs.com |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
www.cim.co.uk |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
www.technorati.com |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
www.marketingprofs.com |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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